Marie Wickham Email & Phone Number

Jersey City, New Jersey, US

• Developed and implemented a comprehensive marketing strategy to support the waste and recycling startup’s growth objectives
• Established the Sourgum brand and ensured consistency across all marketing channels and materials
• Oversaw marketing initiatives, including search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), email campaigns, content marketing, social media, and events
• Collaborated with the sales team to create and execute lead generation, nurturing, and conversion strategies
• Partnered with the development team on product and feature improvements to increase conversion rate optimization (CRO) and customer retention
• Identified and secured partnerships to broaden Sourgum’s reach

Doha, QA

• Led the website and mobile application initiatives for QR Americas, driving revenue growth through the e-commerce channel
• Directed a team of four in driving website traffic and sales through digital marketing strategies, including SEM, metasearch, affiliate marketing, paid social, programmatic display, email, and SMS campaigns
• Developed and managed the sales promotions calendar, creating compelling offers to boost revenue and address inventory imbalances
• Maintained and expanded the customer database, implementing strategies to enhance customer activation and retention
• Managed site content and merchandising, optimizing conversion rates through targeted enhancements
• Identified and activated strategic commercial partnerships to drive business growth and market presence

Doha, QA

• Developed and managed the marketing plan for QR North America, conducting competitive analysis and customer profiling to align with global marketing strategy and commercial objectives
• Oversaw the North America marketing budget and led a three-person marketing team in executing campaigns, enhancing customer loyalty, securing partnerships and sponsorships, and supporting sales, e-commerce, and PR with.
• Onboarded and leveraged agencies to analyze the market and competitive landscape, establish media buying strategies, launch campaigns with advanced targeting, and report on performance against key objectives and KPIs

Doha, QA

• Directed the digital media buying strategy, budget, and implementation for QR’s North American websites, maximizing online visibility and engagement
• Managed the digital promotional calendar, executing campaigns across owned and paid channels to drive traffic and conversions
• Communicated results and insights to local teams, upper management, and Head Office, ensuring alignment and transparency across all initiatives

New York, NY, US

• Launched and managed the e-commerce website for a specialty food retailer, overseeing logistics, database management, inventory control, merchandising, content management, web design, and SEO to enhance user experience.
• Spearheaded customer acquisition and retention efforts through strategic marketing planning, PPC campaigns, media buying, native advertising, email marketing, social media management, CRM initiatives, and analytics
• Led customer service representatives to ensure high-quality user support and troubleshooting

Miami, Florida, US

• Led the end-to-end management of a web and mobile dating application for the U.S. market, driving strategic planning and product conception
• Oversaw and executed paid, owned, and earned marketing efforts, and delivered data-driven reporting and analytics

• Managed an organic food brand for the Singapore market, conducting market research, planning, stock forecasting, ordering, and leading marketing campaigns
• Developed and executed a blogger outreach campaign for an Asian food brand in the French market

Neuilly-sur-Seine, Île-de-France, FR

• Conducted market research and industry screening to support the North American beauty and fragrance marketing department
• Assisted the Internet & CRM manager by running digital marketing campaigns, managing online retailers, and helping to build an e-commerce website

Miami, Florida, US

• Developed and executed the marketing strategy for a high-growth start-up affiliation network, which was later acquired by a major industry player
• Played a key role in the conception, development, and launch of a niche dating website, which continues to thrive in the market

Msc In Management, Marketing

Bba, Business Administration And Marketing

Scientific Baccalaureate

Education record