In her current role, Maria Fernanda leads the strategy for impactful projects that amplify title visibility and spark engaging conversations. With her strategic direction, she has excelled in executing campaigns that resonate with audiences and align seamlessly with business objectives. Her role centers around identifying and leveraging key opportunities to integrate creative solutions with brand narratives.Before Netflix, she built agency and in-house experience working with global and local brands such as Tecate, Heineken, Google, You Tube, American Express, Coca-Cola, Oracle, Zendesk, Salesforce, Toyota, and Kia.With a solid background in art direction and a keen ability to bring concepts to life through meticulous craftsmanship and attention to detail, combined with a strategic mindset, strong process management skills, and the ability to blend creativity with a deep understanding of business dynamics, Mafer is a highly integrated professional with a unique dual profile.