As the Design Director at Iconograph, I oversee graphic design solutions for the built environment with a focus on educational institutions, including K-12 schools, universities, museums, and community spaces. I develop and execute wayfinding signage, interpretive signage, and large-scale graphics that enhance the overall user experience of these spaces. Through wayfinding and placemaking, which involves creating spaces that promote social interaction and a sense of community, I ensure that our… Show more As the Design Director at Iconograph, I oversee graphic design solutions for the built environment with a focus on educational institutions, including K-12 schools, universities, museums, and community spaces. I develop and execute wayfinding signage, interpretive signage, and large-scale graphics that enhance the overall user experience of these spaces. Through wayfinding and placemaking, which involves creating spaces that promote social interaction and a sense of community, I ensure that our designs not only look beautiful but also function effectively. I work closely with clients to understand their unique needs and vision for the space, and then collaborate with my team to deliver designs that exceed expectations. Show less

My role as an Art Director for Crutchfield involved leading and collaborating with teams to develop visually compelling designs and concepts that effectively communicated the brand's message across various digital channels and marketing campaigns. This included the rebranding of the company's social media presence and the redevelopment of email templates that helped to increase open and click-through rates and improve the overall customer experience. I also provided assistance in the art… Show more My role as an Art Director for Crutchfield involved leading and collaborating with teams to develop visually compelling designs and concepts that effectively communicated the brand's message across various digital channels and marketing campaigns. This included the rebranding of the company's social media presence and the redevelopment of email templates that helped to increase open and click-through rates and improve the overall customer experience. I also provided assistance in the art direction and management of the design process for photo and video shoots, styling on-brand sets for Crutchfield and its vendors. The resulting images and videos were used on the homepage and in digital marketing initiatives, contributing to an improved overall customer experience and increased engagement. Additionally, I worked with in-house designers, copywriters, merchants, marketers, and process managers to conceptualize and execute seasonal campaigns across all digital channels. Show less

As a Senior Visual Designer, I worked with multidisciplinary teams from marketing, web development, social media, and creative to design marketing graphics for web and email platforms that reached millions of consumer electronics customers every week. I developed, designed, and art directed concepts for display ads, social media, and email campaigns for responsive web and email platforms.

As The Scout Guide's (TSG) Digital Marketing Manager, I managed the content on all national social media channels, online partnerships, and the digital post-production process. I was responsible for the strategy, execution, analysis, and ongoing optimization of TSG’s digital marketing initiatives. I oversaw and created content for TSG's national social media channels to promote national editorial content, increase brand awareness, and support franchise development initiatives through both… Show more As The Scout Guide's (TSG) Digital Marketing Manager, I managed the content on all national social media channels, online partnerships, and the digital post-production process. I was responsible for the strategy, execution, analysis, and ongoing optimization of TSG’s digital marketing initiatives. I oversaw and created content for TSG's national social media channels to promote national editorial content, increase brand awareness, and support franchise development initiatives through both organic and paid channels. I managed photo shoots, and created graphics, videos, and animations for social media and promotional newsletters. I worked with outside brands to develop and execute online partnerships. I also provided support, training, and digital marketing assets to TSG’s franchisees for their local social media and digital marketing platforms. Show less

I designed beautiful print city guides that showcase the best of small and independent businesses in cities across the nation. In addition to designing city guides, I completed graphic requests and in-house design projects for print (e.g., invitations, stationery, media kit) and web (e.g., social media and website graphics). I worked with an in-house design team and production staff, and with remotely-based Editors to generate design solutions that feature the best of Scouted members and their… Show more I designed beautiful print city guides that showcase the best of small and independent businesses in cities across the nation. In addition to designing city guides, I completed graphic requests and in-house design projects for print (e.g., invitations, stationery, media kit) and web (e.g., social media and website graphics). I worked with an in-house design team and production staff, and with remotely-based Editors to generate design solutions that feature the best of Scouted members and their locales, while preserving the brand identities of both clients and the The Scout Guide. I utilized the Adobe Creative Suite CC (Photoshop, Illustrator, and InDesign) daily for photo editing, layout, logo design, and pre-press file preparation. As TSG's Senior Designer, I worked closely with the excellent junior design team by sharing tutorials and having one-on-one mentoring sessions to help elevate their craft and technical skills, contributing to the overall efficiency and success of our team. I craft checked every spread multiple times throughout our proofing process to ensure the utmost quality for which The Scout Guide is known. Show less

As the founder and creative director of Hideous! Dreadful! Stinky!, a popular crafting and sewing blog, I conceptualized and created unique projects for kids and adults that were quirky, fun, artful, and functional. I utilized social media to bring the conversation beyond the blog and actively managed various platforms, including Facebook, Twitter, Instagram, and Pinterest, while also keeping an eye on emerging platforms. In addition to creating content, I managed a team of contributors and… Show more As the founder and creative director of Hideous! Dreadful! Stinky!, a popular crafting and sewing blog, I conceptualized and created unique projects for kids and adults that were quirky, fun, artful, and functional. I utilized social media to bring the conversation beyond the blog and actively managed various platforms, including Facebook, Twitter, Instagram, and Pinterest, while also keeping an eye on emerging platforms. In addition to creating content, I managed a team of contributors and worked with brands such as HP, Pillsbury, National Geographic Kids, and Disney Interactive to create relevant marketing campaigns that reinforced brand identity and fostered growth. I designed and executed posts and created numerous promotional materials and proposals, utilizing a style guide to ensure a consistent brand identity in all outlets. My projects have been featured in online publications such as CRAFT, Make:, and Kollabora, as well as print publications such as Sew It ...Today and Flipboard for Alt. Show less

As a content creator for Disney's Imagicademy, I played a key role in developing content for the Parent Portal of this innovative learning initiative. Drawing on my background in creative storytelling, I conceptualized and crafted engaging, hands-on learning experiences for kids, including games, crafts, and activities for children ages 3 to 8. I wrote detailed step-by-step instructions and photographed each project to bring them to life for parents and children alike.

As a weekly contributor to Disney’s Spoonful I created simple, beautiful DIY crafts, recipes and projects that brought magic to the everyday by inspiring parents to make something with their kids. I worked with the Disney/Babble’s team of blog coordinators and managing editors to develop and publish original and curated content. I worked within strict Disney style guides and created several projects under the creative direction of the Spoonful editorial team. I adhered to a twice-weekly… Show more As a weekly contributor to Disney’s Spoonful I created simple, beautiful DIY crafts, recipes and projects that brought magic to the everyday by inspiring parents to make something with their kids. I worked with the Disney/Babble’s team of blog coordinators and managing editors to develop and publish original and curated content. I worked within strict Disney style guides and created several projects under the creative direction of the Spoonful editorial team. I adhered to a twice-weekly publication schedule and met or exceeded monthly pageview goals. Show less

My primary role in this position was to act as a liaison between family members and management of an assisted living memory care community. I conducted tours for potential residents and their families, explaining the services and amenities offered by the community and answering questions. I followed up with families and offered assistance and guidance through the delicate process of placing their loved ones in a long-term care residence. I worked independently and alongside the Executive… Show more My primary role in this position was to act as a liaison between family members and management of an assisted living memory care community. I conducted tours for potential residents and their families, explaining the services and amenities offered by the community and answering questions. I followed up with families and offered assistance and guidance through the delicate process of placing their loved ones in a long-term care residence. I worked independently and alongside the Executive Director in office management and marketing tasks, and completed daily, weekly and monthly Marketing Reports. I also conducted Competitive Reviews of comparable assisted living properties. Show less

As an Activity Director, I managed events, activities and the volunteer program for seniors living with Alzheimer’s Disease and other dementia. I reached out to the community to discover unique, engaging and appropriate activities for the residents. I created a monthly newsletter, events calendar and all print materials for the facility. I often acted as a liaison between family members and corporate staff, and as an advocate for our residents with limited cognitive capabilities.

I created and managed a monthly events calendar of classes, daily demonstrations and special events. I managed a team of ten instructors and taught arts & crafts classes to children & adults.

As a darkroom manager, I processed and printed black and white photographs for a traditional portrait photographer.