Key achievements: • Transformed marketing by building a new global marketing and BD team. We globalised & modernized the positioning of the firm from an Iberian local player to a tech enabled global accounting, payroll & tax firm. • Doubled the pipeline with strong growth marketing initiatives closely aligned with sales, CTO & service line heads • Introduced new products & localised global campaigns

With a significant budget, I directed marketing for Intertrust globally & managed the eighteen strong global marketing team (based in Europe, US & Asia). Since joining Intertrust, I transformed marketing for the company, created content, PR & digital strategy & built an award-winning team with a focus on ROI.Key achievements:Generated 20M revenue opportunities for the business in 2018. Changed the market perception of Intertrust from an old school trust company to an innovative and leading, tech focussed business. Close alignment with sales and product, generating sales qualified leads. Kick started the firm’s PR program and increased the share of voice by 200% Introduced and implemented digital and content marketing strategies for the business. Created several award-winning thought leadership campaigns. Created savings and efficiencies and professionalised the brand by bringing in several cutting edge MarTech solutions

Positioned a new disruptor brand to the global market, resulting in the acquisition by Intertrust within two years. Established the group's approach to PR and communications and developed thought leadership campaigns. Managed the global marketing and business development strategy for Elian's funds and real estate business. Monitored and increased business referrals and drive pipeline growth. Targeted approach to relationship management and cross-selling. Achievements: Positioned a new disruptor brand to the market resulting to sale in 2 yearsCreated and implemented marketing strategy that resulted in double digit growth.Established the group's approach to PR and communications and developed thought leadership campaigns.

State Street aquired Mourant fund and corporate services business. I was asked to take on the role to Market State Street's private equity and real estate business in Europe and headed up marketing for the firm's offices in the Channel Islands

Managed corporate marketing and communications functions, overseeing a budget and a three-member team.

Permanent Mission of Finland to the UN. Responsible for representing Finland in the Economic and Financial committee of United Nations General Assembly. Actively involved in the environmental negotiations. Reporting to the Ministry of Foreign Affairs.