Mariia Komarova Email & Phone Number

Kyiv, Ukraine

- Development of strategies to promote the company and its products on the market;- development and launch of advertising campaigns;- development of documents with technical requirements for the preparation of the company's website, thematic landings, graphics, etc.- team management experience;- development of OKR (Objectives and Key Results) for the team for the year, annual budget planning;- development of RASCI matrices for the company's departments;- market research and its potential, SWOT analysis and analysis of direct/indirect competitors;- development, implementation, and analysis of the company's clients;- development of a motivation system for sales managers;- hiring staff for the marketing department team;- and other tasks of the marketing area.

Kyiv, Ukraine

- Developed and implemented a strategy to promote a new brand of dietary supplements in the Ukrainian market.- Conducted an analysis of the market and the company's main competitors, on the basis of which a promotion strategy was developed.- Developed a marketing strategy for the company's partners (since the company is a network, the work requires a system of motivation/rewards for partners/distributors of the company)- Created and eventually expanded the marketing department (recruitment, task setting, performance control, and quality control of tasks performed)- Managed the process of developing the design of the main site and partner site of the company, their functionality.- Managed the process of setting up the advertising campaigns in social networks and the Google search engine (complex topic for promotion through popular platforms, there are many restrictions at the legislative level and at the policy level of the platforms themselves).- Was engaged in the preparation of content for the main sites of the company, social networks, as well as the preparation of creative for the advertising campaigns, potential client magnets, checklists, corporate emails, etc.- Involved bloggers and specialists of related profiles (nutritionists, nutritionists, doctors) in cooperation with the company.- Developed the mechanics of working with bloggers. Namely: prepared conversation scripts, the mechanics of the cooperation process itself, the mechanics of holding joint and own "giveaway" competitions. Managed the launch and implementation processes.- And many other typical and routine tasks.

Buffalo, New York, Usa

Markets: EU, USA, Australia, Ukraine.Achievements: Marketing Policy, marketing strategies, marketing KPIs, marketing calendars, budgets and etc. - market Development Strategy, constant research and analysis of trends in the industry;- develop and implement Marketing Policy, marketing strategies, marketing calendars, and budgets;- maintain cross-department collaboration to develop marketing accounting practices and implement tools;- developed and implemented an email marketing strategy to work with different customer groups;- develop channel plans, editorial calendars, and budgets for all current social media channels. Search for the new platforms that will build the stronger image of the company;- representing the company at international fairs and conferences (EUROBIKE - leading global trade show for the bike business);- coordinate campaign details with Marketing and Sales to ensure brand consistency and lead generation objectives;- maintain everyday marketing routine, including daily/weekly/monthly meetings, team coaching, resources balancing, HRD interaction to find new marketing employees, etc.

Kyiv, Ukraine

- Development of marketing strategies and plans for the promotion of the company, their realization;- Developing a strategy to increase Internet traffic to the company's sites and to increase orders from the website;- Market and Competitors Analysis.- Creation of advertising campaigns on digital channels;- Project management of the company, setting tasks for managers and control of the working process;- Data Analysis in Google Analytics;- Development of marketing materials (articles, press releases, content for social networks, content for sites/blogs, etc.);- Work with opinion leaders;- Connection with the content, sales, programming and design departments of the company when preparing materials for projects;- Preparing for the launch of the Landing Page on the company's services (from the selection of templates to testing the page before launch);- Completion of the company's website, updating content and marketing materials;- Development of company special offers;- SMM (from the moderation of communities to conducting AD, preparation of content plans and their implementation);- Setting up marketplaces and working with them; - Work with external Internet resources for the promotion of information from the company;- and other tasks.

Kyiv, Ukraine

- Development of marketing strategies and plans for the promotion of the company, their realization;- Developing a strategy to increase Internet traffic to the company's sites and to increase orders from the website;- Market and Competitors Analysis. - Creation of advertising campaigns on digital channels, printed editions and etc.;- Project management of the company, setting tasks for managers and control of the working process;- Data Analysis in Google Analytics;- Development of marketing materials (articles, press releases, content for social networks, content for sites/blogs, etc.);- Work with opinion leaders;- Connection with the content, sales, programming, testing and design departments of the company when preparing materials for projects;- Development of functionality, design, structure, etc. for a new company site;- SMM (from the moderation of communities to conducting AD, preparation of content plans and their implementation);- Work with external Internet resources for the promotion of information from the company;- and other tasks.

Kyiv, Ukraine

- Development of marketing strategies and plans for the promotion of the company, their realization;- Developing a strategy to increase Internet traffic to the company's sites;- Market and Competitors Analysis. In particular, using such services as Ahrefs, SimilarWeb, Prodvigator, etc.;- Creation of advertising campaigns on digital channels, printed editions and transport;- Project management of the company, setting tasks for managers and control of the working process;- Data Analysis in Google Analytics / Yandex.Metrics;- Development of marketing materials (articles, press releases, content for social networks, content for sites/blogs, etc.);- Development of manuals for managers working with blogging/forums, pages in social networks, launching of AD in social networks, etc.;- Work with opinion leaders;- Connection with the content, sales, programming, testing and design departments of the company when preparing materials for projects;- Participation in marketing events (exhibitions, fairs, etc.);- Preparing for the launch of the Landing Page on the company's services (from the selection of templates to testing the page before launch);- Preparing a new company site (not fully implemented);- SMM (from the moderation of communities to conducting AD, preparation of content plans and their implementation);- E-mail distribution (preparation of content and templates of the letters);- Organization of internal corporate events;- Work with external Internet resources for the promotion of information from the company;- and other tasks.

Kyiv, Ukraine

- Development, approval and implementation of overall marketing strategy in line with the objectives of the company;- Planning, organizing and supervising the work of the department; - Planning and implementation of marketing activities and events- Development and implementation of marketing strategies and plans- internet marketing, E-mail marketing- Develop and manage motivational programs for employees;- Optimization of internal processes, improvement of product and pricing policies to enhance the competitiveness of the company; - Manage marketing budget and efficiency of its use;- Organization of effective cooperation and communication systems with contractors;- Ensure the effective and systematic cooperation with the departments of the company;- Identify the need for and organization of marketing research;- Analyze the effectiveness of communication channels, adjustments to the results of analysis, monitoring and generation of new channels;- Control and coordination of PR-activities of the company in line with the objectives of the marketing strategy;- Representation of forming activity of loyal and strong partnerships with our partners, contractors, and market participants;- Establishing and supporting a positive and loyal public opinion about the brand, technology of infrared heating and the company;- Coverage of new products and company news;Copywriting of advertising and PR texts;- Marketing site analysis- An analysis of campaigns / activities effectiveness (Google Analytics, Yandex.Metrika, corporate CRM)- Content development corporate web site;- Support of marketing projects.- POS materials design and approval with ad agencies- Design and printing of internal certificates and brochures- Marketing support of sales managers.- Rebranding campaign, brand book creation- Head of marketing in “Zymova Kraina” project by Starlight Entertainment.- Presentation of company at the conference «MARKETING REVOLUTION IX»

Kyiv, Ukraine

- Development of marketing strategies and their implementation- SMM- Writing articles- E-mail marketing- Development of pricing policies and customer loyalty programs- Development of the company's strategy for entering into new markets- HR management- Staff recruitment- Searching for new sources of posting information- Market research, competitor analysis- Maintain corporate pages- POS materials design and approval with ad agencies- Design and printing of internal certificates and brochures- Identification of the target audience of the product- Work with opinion leaders- Analysis of advertising and PR results. Analytical reports.

Kyiv, Ukraine

- Development of marketing strategies and their implementation- SMM- Writing/rewriting of articles- Analysis of company and its products- Updating of posted information - Searching for new sources of posting information- Market research, competitor analysis- Maintain corporate pages- An analysis of campaigns / activities effectiveness (Google Analytics, Yandex.Metrika- Analysis of the target audience of the product- Work with opinion leaders- Analysis of advertising and PR results. Analytical reports.

Master'S Degree, Department Of Industrial Marketing, 5.0

Activities and Societies: Староста группы

Master'S Degree, Department Of Metallurgy And Heat Treatment, 5.0