Mariia Lesonen 🚀 Email & Phone Number

Innsbruck, At

Vienna, Austria

As a Business Development Representative at Bitmovin, I help streaming companies enhance their video experiences by providing innovative APIs to encode, play, analyze video flows much faster and more effectively than ever before. Bitmovin SDKs help to achieve a high-level video quality & service with less difficulty and lower cost. We work together with BBC, Globo, The New York Times, Fubo TV, VNPT and many others. To learn more, reach out to me via DM or email: mariia.lesonen@bitmovin.com 📩✦ Reaching out to Tier 1 Media & Entertainment enterprises in EMEA & USA regions on the C-level ✦ Increasing brand awareness, educating leads about Bitmovin products and scheduling meetings✦ Assisting VP and Global Head of Sales in EMEA & USA with pipeline, prospecting, calls, demos✦ Building strong relationships with clients' accounts, examining their needs/wants, qualifying✦ Doing both outbound & inbound sales processes, as well as practicing cold & warm sales✦ Managing inbound accounts from website, trials, chatbot, materials download✦ Mentoring two interns (onboarding, coaching and full-time support)Key achievements:✦ Top Performer in Q3 2023 & IBC; generated high-revenue potential outboundopportunities with a value of 650k EUR (12 opportunities, 2 closed for 90k)✦ Generated over 250k EUR of revenue (10 opportunities) in Q4 2023 (1 closed for 40k)✦ Generated minimum 50k EUR in pipeline every quarter since joining the company✦ Attracted 20+ high-revenue prospects including top Media & Entertainment brands✦ Owned & managed some PAYG (Pay-As-You-Go) customers and brought some to closure✦ Booked over 60 meetings with Tier-1 C-Level prospects for NAB & IBC events and online calls✦ Ran calls on my own, presented demos to over 30 people including executives✦ Represented company at 4 major tech events (IBC, NAB, SportsPro, Angacom) less than 1 year in a role

Montenegro

Sceenic Watch Together white-label video software solution (SDKs & APIs) powers the world’s best co-viewing experiences for various media companies, telecommunications, sport leagues and OTT vendors, inside their own platforms. These include BT Group, T-Mobile, PCCW, Yes Networks, FIFA, NBA, La Liga, Eurovision and others. It is a video technology company (SaaS), whereby as an SDR I am responsible for the following activities:✦ Managing key customer relationships with clients & partners (50+ Tier 1 accounts globally)✦ Reaching out to companies to increase brand awareness and educate them about the product✦ Building strong relationships with clients' accounts and examining their needs/wants (C-level)✦ Prospecting and generating more than 1000+ potential leads from targeted markets globally✦ Doing both inbound & outbound sales processes, as well as practicing cold & warm sales✦ Managing organization of meetings for global media/video tech events (MWC, IBC, NAB)✦ Leading majority of sales calls, showing tailored product presentations and demos✦ Developing personalized proposals for clients and planning next steps✦ Managing full sales cycle since attracting the lead till the final launch✦ Copywriting promotional emails / LinkedIn posts; content strategyKey achievements:✦ Supported CEO in Tier-1/2 deals closure during all sales cycle stages including demopresentations, proposals creation, technical evaluation, price negotiation, signing✦ Attracted more than 300 leads to company’s product (3 converted into customers)✦ Managed 3 live streaming projects for comedy & music & food shows for onebroadcaster and retained this customer for the next half a year✦ Managed 4 closed deals, 3 deals at the technical evaluation & proposal stages✦ Generated over 100K EUR in potential revenue via outbound prospecting activities✦ Led sales calls with demo presentations, qualification questions, Q&A sessions

Brussels, Brussels Region, Belgium

THEO technologies is an award-winning B2B company operating within streaming media industry. The main product is THEOplayer, universal video player which allows watching videos online on different digital platforms. During this period, I developed wide knowledge of global media landscape, main market players, innovations and trends within this area. I was involved into the following activities:✦ Using Hubspot, ZoomInfo, Sales Navigator, Uplead, Apollo channels in order to find relevant leads✦ Interacting with 200 potential prospects with the use of customer relationship management tools ✦ Navigating customers through company's policies, portal, demos, licensing, tech documentation✦ Reaching out to companies to increase brand awareness and educate them about the product✦ Analyzing deals evolution and establishing communication between the involved parties ✦ Conducting market research to find out suitable leads from targeted market segments ✦ Assessing objectives, timeline, budget of customers and registering it in CRM systems✦ Working closely with Sales Team Lead and Sales Reps to determine sales strategy✦ Providing customer service by promptly answering questions

As an independent consultant, I help companies and individuals build up their sales strategies, improve lead generation, boost social selling and personal branding to attract new business and increase sales. I prepare and run various workshops and webinars for the teams or individuals to educate them about creation of strong social online presence for business & personal purposes and other topics mentioned above. Besides, I help students to elevate their LinkedIn presence to accelerate their career growth. I run my personal blog on Instagram whereby I post about international education, career, personal brand development and social selling. To boost my LinkedIn and Instagram growth, I manage the following activities:✦ Develop content-calendar and run analytics to identify audience & bring up relevant posts✦ Come up with content ideas, post consistently and do all the copy-writing✦ Speak at the online events and collaborate with other bloggers ✦ Carry out market research, targeting, brand positioning activities✦ Conduct various webinars, motivational speeches, presentations to a wide audience✦ Recently started to add more video content by filming and releasing videos on YouTube/IGTV

Bachelor'S Degree, Business Management Marketing

Activities and Societies: Brand AmbassadorMultimedia, Digital Media, Sales Management, Sales Skills, Communication Management

Erasmus, Business, Management, Marketing, And Related Support Services, 22-30

Digital Writing and Design for Online Media, Public Relations, Events Management

Sotkamon Lukio (Finland), Business & Psychology, 5-6

Activities and Societies: Volunteering in an elderly people house; teaching languages to studentsRelevant courses: Business Management.