Lecturing modules:- Digital Strategy- Digital Basics

Develop all aspects of digital business and incorporate in full service advertising agency.Develop and execute strategies for the digital environment for clients needs.Drive marketing strategy and business strategy across multiple media and digital platformsEstablish clear guidelines and growth strategies for each platform that evolves with best practices.

Leading all digital aspects for the clients needs.Creating strategies for international and local clients.Media negotiations leading to best deals for the client.Implementation of digital tools.

Creating brand strategies in order to integrate digital media and optimize across media campaigns for maximized impact. Regional Digital leader for UM regional clients L’Oreal, The Coca-Cola Company, Johnson&Johnson. Regional Digital Coordination for L’Oreal all divisions. Negotiations with media. Finance and budget controlling. Reporting to clients. Leading local team of 9 people and supporting and coordinating digital UM teams in region (ex YU countries, Bulgaria and Albania).Preparing educational workshops to clients and fellow colleagues. Integrating all digital aspects for clients needs (creative, media, social media and content).Conducting Wave research.

Creating Digital Strategies, implementation and reportingOnline Campaign ManagementMedia planning/buyingMedia negotiations Lead account for several clients (The Coca-Cola Company, L’Oreal, Carlsberg, Raiffeisen Bank…)Conducting research WaveSocial Media Management Finance and budget controlling

Online media planning, preparing online communication strategies, follow-up of the campaigns, contacts with media, media planning, preparing presentations.

Preparing communication strategies for clients Handling advertising clients within PR agency (MOL, Holcim, Purina) Media planning, implementation and reporting BTL activations and event organization

Preparing creative and media strategies Handling key clients (Renault Nissan Srbija, Mlekoprodukt, Podravka, Hypo Leasing…) Coordinate full service activities for clients - ATL, BTL Leading account team and close coordination with creative department Production management and event planning Finance and budget controlling

Handling clients needs, organizing all business for clients, preparing reports, connection between client and agency, media connection

Account planning, TGI - client strategic planning, follow up of clients activities