• Managing wide portfolio of brands, of which main being RASA, G-Energy, Selita Klasika, Just Cola, as well as smaller company-owned brands and private label.• Building combined strategy from scratch. I played a major role in creating a new strategy for RASA brand, combining soft drinks and natural mineral water, involving setting up the target audience, positioning, USP, tone of voice, pricing, main sales channels, communication channels and other. • Leading a team of marketing professionals to develop and execute marketing plans that support the company's overall goals and, as well as first time in this particular company’s history building a system for internal marketing KPIs and personal objectives for every team member.• Actively working on overall company culture. When joying the company, I have noticed the culture had become stagnant over the years and recognized the importance of fostering a positive, forward-thinking environment. I began by leading by example, firstly working with my own team and spreading the positive changes throughout the cross-functional teams. • Developing and launching new products. The newest addition to the RASA brand family – RASA NATIVE. This unique product, made with only natural mineral water and local yet undiscovered tastes. I took a hands-on approach to the creation of RASA NATIVE, conducting more than 60 internal and external focus group tastings, and working with experienced third-party partners to develop the product design. The result is a product that appeals to a totally new target audience and has received overwhelmingly positive feedback.• Building brand awareness, recognition. During my time in the company, I have managed together with my team to take RASA brand to the top of the soft drink category creating a top-of-mind brand recognition.• Reviving digital marketing. I have successfully built a strategy for digital channels that has increased reach and attracted a larger target audience.

• Developing and executing overall online (lead generation, influencer campaigns, PPC campaigns) and offline marketing (TV, magazines, POS, event), KOL partnership vision and strategy for respective category & brand• Create new authentic local content for all three Baltic countries• Growing categories and market share• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits• Initiate and implement influencer campaigns• Co-ordinating the product launch programmes to external customers as well as employees• Assisting in the design of retail packaging as well as the creation of in-store marketing displays• Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands• Supervising advertising, product design and other forms of marketing to maintain consistency in branding

• Developing marketing strategy and executing marketing budget and action plans for many different services (Odontology, dermatology, cosmetic surgery, orthopedics and other)• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share• Overseeing the development and implementation of paid interactive, print, and email marketing campaigns to support enrollment objectives• Being responsible for overseeing marketing trends and identifying market opportunities • Managing internal and external expenditures for website, social media, and paid marketing enterprises• Being responsible for evolving the traffic and project tracking process and system to oversee workflow for marketing communications projects

• Monitoring of brand activities on the Veterinary channel (promotions, merchandising, sampling actions etc.)• Being responsible for the maintenance of the VET channel for managing costs and optimizing the resources• Being responsible for internal and external technical training by creating and following a comprehensive scientific communication plan• Providing Market Research and Marketing support for new product launches• Ensuring effective, cohesive and clear scientific communication of the brand• Being responsible for putting on a range of external events

• Being responsible for ensuring that Nature protection product lines and products themselves fall under their domain resonate with current and potential customers• Developing high quality and effective marketing materials that align correctly with the overall brand strategy• Being responsible for monitoring market trends, researching consumer markets, and competitors’ activities to identify opportunities and key issues• Managing external agencies and ensuring marketing budgets are met• Measuring and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs)

• Performing analysis of coffee beans, grounded beans, and its products marketing and sales data• Maintaining marketing library by checking and replenishing inventory• Providing marketing tracking and research information by collecting, analyzing, and summarizing data and trends• Analysing current marketplace and feeding back important market and competitive information

• Coordinating the production of a wide range of marketing communications (Website, social media, prints, brochures, catalogs)• Writing articles and promotional material for the company• Preparing interesting written copy for the website• Providing marketing tracking and researching information by collecting, analyzing, and summarizing data and trends• Supporting sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets

Internship in Customer Relations team which is responsible for ensuring the satisfaction of customers and supporting Sales and Marketing Departments. It was great possibility to learn best practices, business communication skills and have the opportunity to work directly with clients and staff in the fast-paced environment.