Marija Maijere Email & Phone Number

Latvia

Rīga, Latvia

Customised Agile and Scrum training, facilitation of workshops in English, Latvian and Russian languages.Coaching and mentoring Global Virtual Teams.

Riga

Project based Scrum Master, Poduct Owner, Communications Trainer

Riga

Lectures with educational game elements on topic: Role of Communication in Project Management, Project Management with Agile, Scrum, Lean and Kanban

A new Project Management board game Sea Wolf has been introduced on the IPMA World Congress in Astana at September 2017. I contributed with design ideas based on series of user experience experiments, also came up with entire brand concept and managed development of the complimentary mobile app. Production of the game was managed in iterations in an Agile way, feedback from various player teams was gathered, analysed and improvements implemented continuously. Public introduction took place in Kazakhstan, where I managed a stream of the game with 100+ Project Management professionals playing the game at the congress.

Riga

Latvia, Riga

Responsibilities:Complete management of pan-Baltic online business from strategy to operational day-to-day activities including sales and P&L for online dating services: otrapuse.lv, tavomeile.lt, lindoamor.ee, zoozee.inManagement of programmers and customer service (recruiting and managing team of 6 direct reports), outsourced designers and agenciesStrategic & financial planning, controlling & reporting, revenues, profitabilityGenerating ideas, planning and executing marketing campaigns and other activitiesImplementing new technologies and service improvementsLooking for business development and scaling opportunities, leading negotiationsMain Projects/Achievements:Analysed customers, market, competition and developed pricing and positioning strategyIdentified customer needs and implemented necessary changes on websitesOptimised work processes, reporting, payments, significantly increased revenues and profitabilityRedesigned website, improved UI/UX and improved conversion rateCreated and executed marketing plan (ATL, BTL) including TV-spot productionNew mobile app (React Native chosen as a platform, new design, functionality and UX tests)Directed architecture improvements to achieve scalability and ease of starting in a new countryIdentified new market opportunity and started a joint venture projectThe pilot project launched in India: zoozee.in - the online matrimonial site

Latvia

Responsibilities: • Management of all on-line activities of LMT Group, including social media communications and mobile apps, e-commerce, strategy and projects• Planning and budgeting, managing finance and people• Portfolio Management of all web projects at LMT and ZetCom • Work coordination of all people involved in new digital customer service process provisioning• Management of digital media partners, web design agencies etc• In charge of new developments and operational changes in web platforms of the LMT Group (lmt.lv, m.lmt.lv, karte.lmt.lv, mans.lmt.lv, okarte.lv, amigo.lv, mans.amigo.lv)Main Projects/Achievements:• Created high-level digital marketing strategy for LMT• In half-year built digital marketing team of 4 direct reports + co-ordinated work of 3 webmasters from IT at the same time• Crisis management – took over project and rebuilt www.lmt.lv in 2013 in record short term by adopting Lean/Kanban/Agile techniques (core team of 10+ people) to fit strict and secret LMT rebranding schedule• Created and developed new digital sales channel from scratch (rebuilt huge corporate website of mobile operator and integrated new functionality of the online store)• Built-up new customer service process provisioning by LMT Retail & Logistics (DT Mobile), Call Centre, telemarketing etc• Did cost cutting and optimisation - attracted new vendors, issued tenders, negotiated prices• Kicked-off digital Self-Service platform development as Product Owner (defined requirements)• Redesigned okarte.lv and implemented changes in just 3 weeks to fit urgent rebranding plans• Created new web style guide for lmt.lv and updated sites accordingly• Rebuilt amigo.lv based on innovative adaptive and responsive design concepts + made it user-centric and functional• Developed LMT web brandbook / style guidelines

Latvia

Responsibilities: • Achieve sales targets, plan annual budgets, manage team of 5 direct reports• Internet channel costs management and optimization, ROI • Develop Online Marketing strategy and plan, • Manage sales of 6 online stores www.dormeo.lv, www.top-shop.lv, www.kosmodisk.lv• Launch new stores www.walkmaxx.lv, www.delimano.lv, www.wellneo.lv • Lead generation campaigns (viral games and collecting e-mail data base) • Manage media partners and agencies• Marketing and sales activities planning and execution• Demand planning, ordering of goods• Annual budgetingMain Projects/Achievements:• Internet channel revenue growth in 2011 by 40% • In order to meet revenue growth targets reorganised responsibilities within department, extended team from 2 to 5 people and successfully and quickly introduced new teammates into work process• Redesigned and relaunched www.dormeo.lv store (in less than one month)• 3 new store launch in first 6 months (www.walkmax.lv, www.delimano.lv, www.wellneo.lv)• SEO project: developed concept, selected keywords, managed Google organic traffic increase• Improved sales channels cross-communication• Created and executed number of successful sales campaignsKeywords: online sales, P&L responsibility, international co-operation, revenue growth, direct marketing, e-mail marketing, A/B testing, team management, online strategy, OLAP, analytics, CPC, CPO, affiliate, top-shop.lv, dormeo.lv, kosmodisk.lv, walkmax.lv, delimano.lv, wellneo.lv, lead generation, ordering, logistics, SEO, SEM, lead generation

Responsible for managing CV-Online’s relationships with outside partners, as well as managing jobseeker communication in order to increase their visits, registrations and CVs on www.cv.lv website. Web site traffic growth. Develop brand strategy and statistics systems, implementation of marketing plan within budget, PR activities. Viral marketing activities.Main Projects/Achievements:• Optimized online media costs (in some cases CPC was decreased from 1,25 to 0,07 Ls) • Increasing incoming traffic by 2.5 times in 2007• Doubled number of visitors and registered CVs each year• Established productive co-operation within CVO Group in other countries• Coaching of new marketing managers in Baltics (Lithuania and Estonia)• Built successful partnerships and cooperation with Swedbank, airBaltic, JTL, Triviums, AdNet, Inbox.lv, Delfi.lv, Draugiem.lv, TVNet.lv, Oho.lv etc.• Viral marketing campaigns (video adaptation, bi-lingual dubbing, campaign launch) – in one week got more visitors than in the whole month• Annual Sales Guru Award planning and execution• Developed road show materials and lectured at annual “Career days”Keywords: job board marketing, cv.lv, CV-Online, B2B, B2C, cost cutting, marketing activities, campaigns, new product roll-outs, PR, partnerships, incoming traffic, visitors, coaching, viral marketing, Sales Guru competition

Bilingual writer (Latvian / Russian) at lifestyle and fashion magazines "Pastaiga" and "Pastaiga.ru". Interviewing VIP persons, writing features about outstanding persons and unusual hobbies. Writing advertising articles about travel, fashion and health&beauty industries. Managing photo sessions.Main Projects/Achievements:• Mastered bilingual writing skills, translated and adapted own articles to Latvian and Russian audience (even by choosing more relevant interviewees) • Mastered on investigation features and researches in luxury leisure and hobbies, e.g. about forbidden souvenirs and CITES, diamonds, oysters, hand-made dolls etc• Learned writing advertising articles in the beauty cosmetics and traveling subjects, interviewing VIP persons (businessmen, artists, politicians etc) about their preferred cosmetics products, favorite traveling destinations etc.

Organizing and managing advertising and marketing campaigns in internet, planning and controlling budgets, conducting marketing researches, developing e-marketing strategies etc. Fully responsible project manager and lead projects from setup to achieving goals, managing them through all project phases. Worked with brands: Remington, Varta, Stollar ect.Main Projects/Achievements:• Remington and VARTA web-advertising campaigns in Latvia and Lithuania• Created from scratch and conducted telemarketing research on consumer attitudes to direct marketing (sms, printed ads, telesales, direct e-mails) that gave competitive advantage to our agency• Executed campaign for gathering contacts of potential B2B customers for Black Cat restaurant• BTU website concept development, Stollar product marketing and sales campaigns on-lineKeywords: e-marketing, agency, copywriting, advertising, project management, Remington, VARTA, Stollar, BTU, telemarketing, research, customer relations, customer management, portal, content, editor, translation, banners, media plan, media buying, digital ads, sales

Master'S Degree, Art Therapy/Therapist, Dramatherapy

Psychodrama | Sociodrama And Group Therapy

Master'S Degree, International Business

Activities and Societies: X-Culture.org

Bachelor, Social Science: Journalism, Advertising, Pr