Marijan Maksan Email & Phone Number

Croatia

Zagreb, Croatia

- Led the launch of innovative non-alcoholic spirits in the Croatian market, setting industry benchmarks for quality and taste- Introduced and implemented the "Sustainability in Glass" initiative, reducing environmental impact and promoting sustainable practices in beverage production- Spearheaded growth in NO & Low-alcohol categories through strategic planning and impactful masterclasses, enhancing brand presence and consumer engagement- Oversaw the successful introduction of MeMento and Savoia Americano in Croatia, achieving significant market share and industry recognition- Partnered with Bartender710 to develop and deliver the PROCES program, training 50+ bartenders on sustainable practices and industry innovations- Created and implemented unique beverage concepts for premium venues, including Hotel Ambasador Split, Renard City Café Rijeka, and Hotel Zonar Zagreb, elevating their beverage offerings and customer experience

Croatia

- Enhancing the hospitality offerings of Zagreb and Croatia through premium cocktailsThe first Cocktail Masterclass in Croatia with Simone Caporale, held on February 26, 2018. - A sold-out event in a short time, attended by 150 leading hospitality experts from Croatia, Serbia, Bosnia and Herzegovina, Slovenia, Hungary, and Montenegro- Setting high standards in the bar industry and contributing to the development of the tourist offer

Zagreb, Croatia

- Managed sales and marketing for top-tier spirits such as Stoli, White&Mackay, and Vranken Pommery- Crafted and executed brand development initiatives, elevating product positioning and visibility- Ensured sustained brand growth through strategic planning and execution

Rovinj, Istria, Croatia

- Managed Beverage & Food Purchasing and Bar Budget effectively- Developed creative Menu Plans, leveraging Hospitality Marketing Skills- Ensured smooth Bar Operations for optimal service- Orchestrated "Zero Waste Valentine's Day" event at Hotel Lone, Rovinj- Led Zoom Cocktail Masterclass and Training for bartender courses

Zagreb

• Represented Coca-Cola HBC in Slovenia, Croatia, and Bosnia and Herzegovina, specializing in developing the alcoholic beverage segment.• Conducted training sessions, presentations, and various brand ambassador activities.• Fostered partnerships with major groups such as Campari, Edrington, Brown Forman and Remy Martin.

Zagreb

- Established and led Bitter & Sweet as a brand development consultant- Successfully executed creative projects for prominent bars and restaurants in Croatia- Provided consulting services for leading domestic and international brands- Specialized in F&B industry with a track record of successful brand concepts and marketing strategies- Managed end-to-end brand development projects at Bitter & Sweet, emphasizing creative problem-solving and exceeding client expectations

Zagreb

- Managed operations and developed the brand for Dežman Bar and Dežman Mini Bar, Zagreb.- Implemented meticulous control over beverage cost, labor cost, and general expenses- Innovated and executed the concept for Dežman Mini Bar, recognized as the best bar in Croatia for three consecutive years (2017, 2018, 2019)

Zagreb, Croatia

Preparing drinks, testing new recipes, ensuring that beverages are stored properly, enforcing safety regulations, and maintaining supplies.

Brand Management

Brand Managemente

Strategy And Operations

Sustainable Business

Management Skills

Innovation Management

Mapping and understanding the innovation process Ensuring the best innovation outcomes Creating your own innovation strategy

Project Managment, Project Management

Sustainable Development

Gain a deep understanding of sustainability concepts Learn about the Sustainable Development Goals (SDG) Implement and manage sustainable.

Selling Skills And Sales Operations