This role operates as a bridge between the commercial and creative teams to provide creative and strategic direction for all content, marketing and PR. Key responsibilities include: • Articulate a clear creative vision and direction for the agency and its multiple platforms.• Drive the creative direction for all projects, leading a team of content marketing creators to ensure the delivery of impressive, high-quality creative work that makes commercial sense.• Foster a collaborative and creative environment, encouraging innovation and evaluating outputs with the team to provide constructive feedback and active mentorship.• Review and approve all copywriting and concepts, providing direction to enhance campaigns.• Conceptualise bespoke influencer social stories that best achieve objectives.• Work closely with Business Development Managers and Senior Community Managers and Creatives to ensure concepts are aligned and optimised.• Involvement in internal reviews, inputting strategic insights, and presenting to clients.• Develop and implement marketing and PR strategies to drive brand growth and positioning for the agency and its clients.• Develop and drive strategies to deliver inbound leads to the sales team and build client base.• Stay abreast of industry trends and incorporate innovative practices into the company's marketing efforts.• Maintain and grow the company's social media platforms, websites and database in terms of creative, content marketing and recruitment strategies.• Generate in-house PR and industry communications and build relationships with client's PR stakeholders to enhance campaign strategies. • Develop strategic and creative solutions for existing clients and to attract new business.• Input on all creative processes with ideas for improvement and efficiencies.• Continually find ways to improve all CTA and UX copy based on learnings and experience.

I am the Editor for Ripple magazine, a custom publication for the Oasis Life community comprising retirees and their families. Ripple is published quarterly in a printed edition that is distributed to all retirees across the growing basket of retirement villages along with a developing voucher copy list comprising private businesses across the Western Cape. It is also available to the public digitally via the Oasis Life website. Our goal is to provide inspiring stories and estate updates to our growing community along with credible, informative and inspiring content for seniors and their adult children.

Oasis Life Retirement is a Life Rights retirement model underwritten by Rabie Property Group. Launched in 2018, estates include Oasis Life Clara Anna Fontein in Durbanville, Oasis Life Burgundy Estate and Oasis Life Constantia - with new estates launching across the Western Cape in 2024.Notable achievements included:• Oasis Life brand refresh: brand architecture update, CI refresh, new website.• Launched a national TTL campaign with new creative assets from billboards to paid social, new sales brochures, new billboard designs and more, called Modern Retirement, Reimagined. • Relaunched Ripple magazine, increasing it in size and changing the content structure to meet the interests of a rapidly growing community. • Onboarded multiple new creative suppliers.• Achieved progress with automated marketing, CRM management and attribution based reporting linking sales to marketing outputs.

Rabie has successfully delivered a diverse portfolio of iconic projects including residential, commercial, retail, and mixed-use developments. From luxury apartments and modern office complexes to bustling shopping precincts and master-planned, multi-generational neighbourhoods, the company is driven to create vibrant and thriving communities.Key responsibilities included: • Integrated sales and marketing management.• Brand development and strategy - residential, retirement and commercial sectors.• Marketing and product launch strategies.• Digital marketing and social media management.• Management and execution of all content and media including company owned magazines.• Relationship management with key stakeholders, partners, sales agents, media owners and agencies. • PR and communications management. • Oversight of CSI. • Responsible for overhead and project budgets.Notable achievements included:• Rabie brand refresh: brand architecture update, CI refresh, new website (launched July 2024), new social media styling. I was responsible for all copy including the 'living begins with' copy positioning: - Inspired living begins with visionary building - Connected living begins with people-focused building - Modern living begins with cutting edge construction - Sustainable living begins with eco-conscious targeting • The launch of Park Place: R260m in sales was achieved in Phase 1's launch on 25th May 2024.• Creation of the Clara Anna Square logo for the new shopping centre in Clara Anna Fontein. • Creation of name for Klein de Koning, a new development in Groot Phesantekraal, Durbanville.• Onboarded multiple new suppliers and reinstated lost talent. • Achieved progress with automated marketing, CRM management and attribution based reporting linking sales to marketing outputs.• Rabie 20 Years: A large corporate event with custom musical production including mixed-media to celebrate twenty years of property development in Century City.

VoiceMap is the market leading publishing platform and mobile app for self-guided audio tours that uses GPS to play audio at the right time and place. VoiceMap works with companies, brands, tour guides, and passionate travellers to bring personalised and informative stories to life.During this time I spearheaded the development of new SaaS subscription plans and services. I assisted with sales processes, pitch solutions and provided sales training. I supported the editorial team with setting up a content and design framework for social media posting - specifically, the idea of using a passport stamp to promote audio tour destinations.

The Sales & Marketing Director is the commercial arm of the Founder & Creative Director of willowlamp, a luxury lighting design brand for residential and hospitality projects, globally. This is an integrated sales and marketing role to drive both push and pull strategies that achieve brand and revenue growth, whilst supporting key objectives for the willowlamp brand and business, trade partners, and consumers.Key responsibilities included: • Research, develop and update an annual sales and marketing plan for B2B & B2C, globally.• Branding & brand management.• Generate & distribute all brand content, including editorial & advertising assets, across all media. • Originate, set up, optimise and analyse all digital campaigns including organic and paid social media posts, paid search campaigns and newsletter email marketing.• Website and SEO management including the generation of blog posts. • Manage public relations by developing press releases & driving strong relationships with global network of publishers & editors.• Deliver inbound leads to convert sales, to meet monthly and quarterly revenue goals. • Manage, support and grow international brand agent network and South African client base of interior designers and architectural firms.Notable achievements included:• Increased average monthly revenue by up to 60% on standard orders. • Increased social media presence and engagement, growing both Instagram and Facebook communities.• Elevated brand positioning as a premium and luxury lighting brand, contending globally. • Increased global customer base, targeting architectural firms and designers in the United States using paid media. This resulted in a significant volume of new orders for large luminaires. • Onboarded new sales agents and provided training. • Pitched, secured and supported the project management of a large scale custom hospitality project for Cathedrale Royale in Las Vegas - both the ceiling of the venue's restaurant and a bar piece.

During this time, my focus shifted 100% to digital media and marketing. Positions included roles at advertising agencies:• Commercial Lead at Offernet, working alongside Bastion & Flowe• Commercial Lead at Strike Mobile, working alongside AKQA, a WPP company• Business Lead at Ole!Connect

The GM position is a strategic leadership role, using strong industry relationships to drive integrated sales and marketing solutions for a variety of partners and across platforms, using a creative approach to develop relationships with advertising agencies and clients. The GM drives the overall sales and marketing strategies and oversees the production and implementation of proposals and projects that include print, digital, mobile and events and which may incorporate alternative media such as television and radio. The GM ensures the overall effective performance of the business, by developing core business and marketing strategies in order to facilitate audience growth across platforms including retail circulation and subscriptions, digital growth and audience engagement and new business development. Key responsibilities included: • Establish, guide, direct and oversee a strategic plan, in line with the overall business strategy, so as to promote revenue, profitability, and growth with advertisers and consumers across platforms.• Ensure implementation of strategies by delegating appropriate authority levels to key managers, and monitoring progress.• Regularly review strategies to ensure currency and appropriateness, and proactively assess future business needs.• Oversee the operations to ensure production efficiency, quality, service, and cost-effective management of resources.• Develop and maintain high-performance teams.• Identify and implement new project opportunities across all platforms – either as brand extensions or independent operations or as custom solutions for partners.• Design and implement a solution based sales strategy for both advertising sales and retail circulation and subscriptions.• Ensure successful launching of new products and/or brand extensions to the public.

Key responsibilities included: • Implement content, marketing & sales strategies for Men’s Health, Women’s Health, Bicycling, and Runner’s World, to maximise profits and grow market share, with specific strategies focused on advertising & circulation revenue.• Operational execution and management of the budget and business plan.• Take responsibility for the financial performance of all brands in the portfolio.• Formulate and present required reports to executive management, including board reports.• Develop advertising sales strategy per brand including brand extensions.• Develop and drive a strong relationship with each Editor in order to develop and grow each brand in terms of positioning and revenue.• Develop good relations with international office and global network of publishers.• Develop and drive revenue-generating commercial opportunities for all platforms.• Develop effective tools for the various teams.• Develop customised advertising solutions per and across brands for sales teams to take to market • Drive circulation growth on newsstands, digital circulation and subscriptions.• Manage print costs by controlling book sizes, print orders and specs.• Liaise with the printers on problems and obtain suitable compensation in conjunction with the production manager.• Optimise motivation and performance of sales and marketing staff.• Develop new revenue streams.• Review monthly GL’s per brand and work with the financial team to review budget per magazine, monthly. • Work closely with digital partners at The Space Station to develop digital sales and sponsorship including rich media options and tools.• Development and management of alternate revenue streams – i.e. Single Issue Publications and rev-share opportunities with international publishing partners and industry key partners.

Key responsibilities included: • Implement marketing and sales strategies for GQ, Glamour & Conde Nast House & Garden, to maximise profits and grow market share, with specific strategies focused on non-traditional revenue streams. • Part of the launch team for GQ Style and Conde Nast Gourmet.• Responsible for the development of business plans & budgets for all special projects and business development.• Responsible for increasing the financial performance of all brands in the portfolio via various avenues such as marketing, eventing, integrated sales and marketing, multi-channel projects and custom solutions, content marketing across channels including social media campaigns, bulk orders to drive circulation and subscriptions, supplements, stand-alone's and more.• Develop advertising sales strategy per brand including brand extensions and assist with sales positioning and scripting to support the sales teams.• Develop and drive a strong relationship with each Editor in order to develop and grow each brand in terms of positioning and revenue.• Print and digital advertising and custom print solutions and digital content marketing. • Integrated sales and marketing solutions including reader workshops, eventing, in-store promotions with circulation and subscription bulk orders, supplements, stand alone's, cover mounts and more. Notable projects during this time include: • Title Launch: Conde Nast Gourmet • Title Launch: GQ STYLE • Title Launch: GLAMOUR Hair• GQ Best Dressed Men of the Year in association with Jameson (+ multiple other brands YoY) • GLAMOUR's Most Glamourous powered by L'Oreal & Mimco • GLAMOURous Valentines in relationship with Revlon • GQ Man Up in partnership with Savannah • GQ Stand Up in partnership with Savannah • GQ Guide | Live Brilliantly powered by Bisquit

Regional advertising sales director responsible for coastal revenue across brand streams: print, digital, sponsorships, events, marketing, promotions, circulation.

Key responsibilities included: • Managing the national sales and marketing teams for the Marie Claire brand in South Africa, for both circulation and advertising revenue.• Acting as the decision making commercial partner to the Editor, both conceptualising and monetising the following brand extensions for Marie Claire, across digital, print and eventing platforms: • Marie Claire's Black & White Issue in association with Skip Black & White • Marie Claire's Green is Glam Issue in partnership with Vivienne Westwood & Garnier • Marie Claire's Prix d'Excellence de la Beaute in association with Edgars • Marie Claire's Prix d'Excellence de la Mode in association with Estee Lauder• Tell Trevor Talking Inserts for Cell C (part of idea origination team)During this time, I worked with the Editor to launch Marie Claire SA's first website.