Marijn Kuiper Email & Phone Number

Utrecht En Omgeving, Nederland

Utrecht, Nederland

Working within marketing teams to drive data-driven growth. My main responsibilities include:- Providing my marketing team with the right tools and insights in the form of dashboards, target spreadsheets, and decks to improve data-driven decision making.- Implementing the A/B test program with the aim of (sales) conversion optimization and/or churn reduction, mostly focusing on website optimization, but also on email and physical mail.- Pre-validating test ideas to improve our understanding of the customer by gathering qualitative data (customer feedback, design surveys, etc.).- Analyzing website behavior and marketing campaigns to give actionable improvement recommendations.- Working closely with decision makers to define or adjust priorities based on consumer data insights.

Amsterdam En Omgeving, Nederland

One-year traineeship where I did three impactful assignments within different BUs of the organization.- B2C Digital: Increased independence of external agencies by delivering dashboards with insights into performance and costs of the biddable media domains. - B2B Marketing: Brought a healthcare proposition to market, including the translation of a big concept to a tangible product idea, hosting workshops with sales agents and potential clients and collaborating with (agile) teams to develop the marketing materials needed. - B2C Marketing: Developed a CRM strategy to reduce churn and retain customers using one-to-one communication.

Amsterdam En Omgeving, Nederland

- Built custom actionable dashboards and analyzed important KPIs as input for the company strategy- Worked with the Growth Hackers on website experiments and the online marketing strategy. - Improved and monitored the performance of the AI chatbot.

Amsterdam En Omgeving, Nederland

Wrote my master thesis about the improvement of Kandoor's artificially intelligent chatbot. (Grade: 8)

Traveled and worked as a fashion model all over the world for numerous agencies and clients, both full-time and besides my studies. Cities I have lived and worked in during this: New York, Tokyo, Hong Kong, Milan, London, Istanbul, Barcelona, Madrid, Hamburg and Amsterdam.

Amsterdam En Omgeving, Nederland

Analyzed the financial health of companies by providing insights into their revenue streams, cash flows, and investments.

Master Of Business Administration - Mba, Business Administration, Management And Operations, 8,3 (Cum Laude)

MSc Thesis (grade 8): "Human- versus robot-like AI chatbots - The influence of autonomy perceptions on trust and performance"

Bachelor Of Science (Bsc), Business Administration / Bedrijfskunde / Business Management / Bedrijfsmanagement, 7,6

BSc Thesis (grade 8,5): "The relationship between innovativeness and firm performance and the effect of brand reputation and quality.

Minor, Media Communications And Entrepreneurship, A

High School Diploma (Vwo), Economics