Marika Amaro Email & Phone Number

Barcelona, Cataluña, España

Responsabilities:- Defining product strategy and vision, identifying target market segments, understanding user needs, and defining the value proposition of the product.- Conducting market research and analysis: analyzing user feedback, market data, and industry insights to make informed product decisions.- Gathering and prioritizing requirements.- Creating and maintaining the product roadmap that aligns with the overall product strategy. - Collaborating with cross-functional teams.- Collaborating with UX/UI designers to create intuitive and user-friendly interfaces: defining user flows, wireframes, and mockups to enhance the overall user experience and drive user adoption and satisfaction.- Product Development and Delivery: defining product requirements and user stories. Working closely with engineering teams to ensure timely and quality development, testing, and delivery of features. - Planning and executing product launches.- Monitoring product performance and analytics.- Customer Feedback and Support: engaging with customers, collecting feedback, and understanding their pain points. - Conducting competitive analysis to understand market positioning, benchmark against competitors, and inform product strategy.- Serving as a product evangelist both internally and externally. Educating and training internal teams on the product's features and benefits.

Barcelona Y Alrededores, España

Responsabilities:- Strategy, Roadmap, and Execution: Developed and implemented product strategies, created roadmaps, and successfully executed product launches.- Market and User Analysis: Conducted comprehensive market analysis to identify trends, customer needs, and competitive landscape. Utilized user analysis to enhance product features and user experiences.- Pricing and Margin Optimization: Strategically set pricing strategies and optimized product margins to maximize profitability while remaining competitive in the market.- Results Analysis: Conducted in-depth analysis of product performance, including sales, user engagement, and customer feedback. Generated actionable insights to drive product improvements and growth.- Catalog Optimization: Evaluated product catalogs, identified gaps, and implemented optimization strategies to improve product offerings and increase customer satisfaction.- Promotions and Discounts Strategy: Developed and executed effective promotions and discounts strategies to drive sales and customer acquisition while maintaining profit margins.- Teams Coordination: Successfully coordinated cross-functional teams, including development, marketing, and sales, to ensure seamless collaboration and alignment in achieving product goals.- Finding Opportunities and Suppliers: Proactively identified new market opportunities and established relationships with suppliers to expand product offerings and enhance competitiveness.

Barcellona, Spagna

Responsabilities:CONTENT- Develop content strategy aligned with short-term and long-term marketing targets- Collaborate with marketing and design teams to plan and develop site content, style and layout- Create and publish engaging content- Edit, proofread and improve writers’ posts- Liaise with content writers to ensure brand consistency- Optimize content according to SEO- Use content management systems to analyze website traffic and users engagement metrics- Manage content distribution to online channels and social media platforms to increase web traffic- Develop an editorial calendar and ensure content team is on board- Stay up-to-date with developments and generate new ideas to draw audience’s attentionSOCIAL MEDIA- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency- Perform research on current benchmark trends and audience preferences- Design and implement social media strategy to align with business goals- Set specific objectives and report on ROI- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)- Suggest and implement new features to develop brand awareness, like promotions and competitions- Work with influencers to improve the company brand awareness BRAND- Analyze how our brand is positioned in the market and crystalize targeted consumers insights- Take brand ownership and provide the vision, mission, goals and strategies to match up to- Translate brand strategies into brand plans, brand positioning and go-to-market strategies- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues- Brainstorm new and innovative growth strategies

Responsabilities: - Ownership for all content in the Italian domain, including its associated Social Media networks, emailing/retention, blogging, content outreach- SEO content writing and project management (content strategy and production, upload, analysis of results) ensuring that deadlines are respected- Creating really engaging copy for banners, newsletter, product naming, info graphics, blog posts, and any other content.- Collaborating internally with the rest of the Marketing department and IT teams to execute the Content strategy- Upload of new & optimized content in back office: Blacklotus (CMS) and Wordpress (Blog)- Ensuring all the content, design & technical changes in the Italian corporate website have been implemented correctly- Coordination with partners and providers- Reporting with Google Analytics, Social Media & SEO tools. - All about SEO and CR increase- Adwords and PPC content writing in Italian - Quality assurance of the website and new features- Creating and uploading catalogues

Barcellona, Spagna

Responsabilities: - Ownership for all content in the Italian domain, including its associated Social Media networks, emailing/retention, blogging, content outreach- SEO content writing - Creation of infographics, blog posts, PR campaigns and any other Content- Creation a really engaging copy for banners, newsletter, product naming- Upload of new & optimized content in back office- Ensuring all the content, design & technical changes in the italian corporate website have been implemented correctly- Reporting with Google Analytics- Adwords and PPC content writing in Italian

Responsabilities:- Write content for articles, blogs and news releases- SEO content writing- Translation of texts from Spanish to Italian

Trapani

Responsabilities:- Writing news stories

Milano, Italia

Responsabilities:- Maintaining of the press and database and the digital press cuttings archive, scanning and archiving all press- Assisting with press release and email outs- Assisting the press office to identify, update and support development of the press department

Milano, Italia

Master'S Degree, Digital Product Management

Postgraduate, Publishing And Journalism

Bachelor'S Degree, Communication, Public Relations And Advertising, Communication, Media And Advertising - Iulm, 100/110

High School Degree