Marika Kuusela Email & Phone Number

Helsinki, Fi

Espoo, Uusimaa, Finland

Helsinki, Southern Finland, Finland

In this role as Business Unit Director I managed a double digit M€ P&L and have 9 direct reports for the Massage Business Unit. Being a steering group member of Portfolio business and member of the Rela Estonia OÜ board. Reporting to the Vice President VP, Director of Portfolio businesses.My goal has been to grow the business profitably, and to renew internal processes to meet the best standards. To do that, I led the acquisition of Suomen Hierojakoulut Oy, and restructured and re-organized 5 companies into 2 new entities; as Finland’s largest massage service provider and massage school network. I expanded the service unit network profitably, renewed essential internal processes, and expanded the service offerings.- Turned Suomen Hierojakoulut Oy (largest private massage school chain) around, while growing Rela-hierojat Oy’s (largest massage service provider) turnover from 5.6 M€ in 2020 to 9.4 M€ in 2023 despite the pandemic; nearly 68% increase.- Steered consumer-driven massage business through COVID-19, ensuring stable turnover and service; attaining 15% EBITA.- Expanded the Rela-hierojat unit network nationally from 56 to 80 people with both self-built and also successful co-operations. - Maintained essential cooperation relations with public educational institutions in the context of the Finnish public educational system.- Revamped accounting and HR practices, and successfully integrated new company and employees under the Terveystalo banner, following the restructuring and reorganization.- Gained higher customer satisfaction reviews after initiating innovations to customer booking management systems that emphasized ease of use and customer focus.- Saved costs by up to 60% by updating the Call Center system to increase effectiveness and promote customer experience.- Piloted a new Estonian-based massage unit Rela Estonia OÜ with a new governmental and pricing model.

Helsinki, Uusimaa, Finland

As Unit Director for Exclusive Health Care Services Business I managed a significant P&L and had 3 direct and 8 indirect reports for high-end exclusive healthcare service.My goal was to grow and sustain profitability of a high-end, exclusive healthcare service. I elevated leadership quality while maintaining a customer-focused and service-oriented approach. - Turned around high-end, exclusive care business services; propelled the business unit to profitability, doubled customer numbers, and grew revenues by 20% pre-pandemic.- Doubled the number of B2B/B2C customers and enhanced the effectiveness of the daily turnover.- Renewed the marketing and governmental material.- Elevated the internal processes and service offering to meet the best standards.- Introduced new services, eg. genetic testing and overall health monitoring.- Enhanced internal collaboration and opened new COVID-19 testing service possibilities for the target group.

Helsinki Area, Finland

As Development Manager I coordinated matrix teams composed of up to 30 people and reported to the Director of Wellbeing Business Unit.In this role, my goal was to oversee shared matrix processes, execute IT solutions, build and sustain external partnerships, and deliver impressive growth and profitability for the Occupational Health Business Unit and the Wellbeing Business Unit, including therapy areas such as mental health, nutrition, and physiotherapy. - Tailored occupational health marketing communication methods to customer needs and expectations; rebuilt services, set targets, and assembled approachable teams.- Played a vital role in setting up of the Wellbeing Business Unit; commercialized services in accordance with market analysis and needs, and negotiated with third parties to deliver further services and expand reach.- Launched a massage service in collaboration with Rela-hierojat Oy and Terveystalo Occupational Health.- Supported Terveystalo to become the first provider to establish a digital mental health service development for occupational settings which benefited users during the pandemic; documented processes and created marketing materials.- Trained account managers on mental health, nutrition, and physiotherapy solutions for B2B customers.

Helsinki

As Key Account Manager I managed the occupational health cooperation, the work capacity management processes and the steering groups for the designated B2B customers. In this role I reported to the Account Director.Starting off in Terveystalo’s new function, my goal was to build and manage robust client relationships, generate impressive business activity levels, and deliver further revenues while maximizing customer satisfaction. My portfolio comprised 20+ large and medium-sized companies in the manufacturing, public, professional services, and retail sectors in Southern Finland.- Achieved excellent customer satisfaction via effective customer management models.- Positively impacted leadership and responded to customer challenges by planning, designing, and launching service solutions and assembling matrix specialist teams.- Gained recognition for employee-friendly occupational health solutions and for having a solid record in generating additional service revenues with a 90% overall client retention.

Helsinki Area, Finland

In this Account Director role I grew and administered portfolio revenues, directed 4 key account managers and reported to the Sales Director.While Terveystalo Occupational Health accounting was under reorganization in 2017, I managed and sustained account care with my over 20-company portfolio. To support growth objectives, I rallied the support of regional account managers.- Exhibited exceptional leadership in navigating challenges and company changes.Company Info: Terveystalo, Finland’s main primary health care provider, also includes business units like Finland’s largest massage school network and largest massage service provider.

Espoo, Uusimaa, Finland

As a Product Manager for Travel Vaccines & Malaria Prevention I administered and allocated B2C and B2B marketing budgets of up to 1 M€. I was a member of the local vaccines product team and reported to the Vaccine Business Unit BU Lead.My goal was to support business objectives and turn marketing strategies to impactful results. To this end, I managed both B2C marketing (disease awareness communications) and also HCP communication strategies for the therapy area. I ensured international brand communication and ran localization processes according to local regulations, and partnered with top vaccine specialists and private healthcare organizations to promote customer-focused vaccination.- Established multimedia marketing actions for rokote.fi website to promote disease awareness.- Propelled rokote.fi to be Finland’s leading private vaccine and disease awareness-focused website; later spearheaded major revamp of rokote.fi website.- Facilitated multiple training events annually, serving 800+ health care professionals per event.- Organized active presence on consumer fairs with 10+ volunteer specialists and speakers.- Designed and executed action plans for Key Opinion Leaders.

Espoo, Uusimaa, Finland

Reporting to the Vaccines Sales Manager, I engaged with public and private sector clients in Mid and Northern Finland as a Sales Representative for travel, HPV, and varicella vaccines. My goal was to persuade clients about vaccine offerings and secure safe use of vaccines by HCPs.- Reached personal sales targets, leading to positive managerial and client feedback.Company Info: GlaxoSmithKline is a leading global vaccine manufacturer and main manufacturer of travel, adolescence, and pediatric vaccines in Finland. Turnover: 78 M€; personnel: 83 (2022)

Plastic Trade Oy, Helsinki

Ran product management and drove sales for biotechnological materials and equipment; engaged with universities, research institutes, and centers.

Biocenter Oulu & University Of Oulu, Faculty Of Science, Department Of Biochemistry

Served as member of an embryology research group focused on the molecular mechanics of early mouse kidney development in the Wnt signaling pathway.

Master’S Degree, Biochemistry, Molecular Biology

MASTER OF SCIENCE Major: Biochemistry; Minor: Chemistry & Zoology, Specialty: Molecular Biology University of Oulu

Bachelor Of Business Administration - Bba

Complementary Studies At Aalto Open University, Economics And Business Administration

Six Sigma Green Belt

Specialist Qualification In Management (Johtamisen Erikoisammattitutkinto Jet)