Marika Bailey Email & Phone Number

Greater New York City Area

Greater New York City Area

Managing the LDF brand across all channels: digital, social media, and print in order to further the institutional mission to advocate for policies and defend litigation in aid of racial equality.

35 West 67Th Street

As Creative Services Manager, I work directly with the Director of Communications in the development and implementation of communications strategies that support the college’s brand and core mission.• Identify and develop strategies for advancing the college brand and growing brand awareness among key target demographics. · Provide art direction and copywriting for advertising campaigns such as ”Free to Follow Your Dreams” 15th Anniversary campaign,which encompassed media… Show more As Creative Services Manager, I work directly with the Director of Communications in the development and implementation of communications strategies that support the college’s brand and core mission.• Identify and develop strategies for advancing the college brand and growing brand awareness among key target demographics. · Provide art direction and copywriting for advertising campaigns such as ”Free to Follow Your Dreams” 15th Anniversary campaign,which encompassed media placement on radio, online, out ofhome, and print, including a full page ad in The New York Times. · Analyse marketing surveys to develop communications strategies for multiple audiences and channels.• Coordinate with multiple departments to align their programs and initiatives with institutional strategic goals of fundraising, community building and brand awareness.• Coordinate with senior staff at Macaulay and CUNY Central to maintain consistent messaging and branding across materials customized for and utilized by 8 different CUNY campuses aroundNew York City.• Provide art direction and copywriting for production of print and digital content, including video. · Production manager for outside content producers including designers, videographers, and photographers.• Manage production schedules, deadlines, and budgets for all Communications print and video products, coordinating production activities with internal and external personnel.• Social media manager. · Develop strategy and create content for Facebook page, resulting in 1,000% increase in followers to 11,000+. · Developed first Instagram account for Macaulay Honors College communications, leading to a nearly 200% increase in followers.· Design social media advertising strategies and develop social media campaign targets and budgets. Show less

· Designed marketing collateral for web and print. · Developed and managed social media for Communications and Enrollment Management. · Managed production schedules and budgets for Communications projects. · Managed brand standards and usage. · Developed image library and Communications files archives. · Assisted the Director of Communications and Marketing.

Recruited internally as a supervisor for daily arts and science programming for early childhood education. Worked directly under Director and Supervisor of Public Programs to develop educational programs engaging New York City families in arts, health, civics and science.• Illustrated images used in educational programming for "Eat, Sleep,Play: A CMOM Health Initiative", a national, comprehensive, arts & literacy health-based project to engage children and their parents in healthy… Show more Recruited internally as a supervisor for daily arts and science programming for early childhood education. Worked directly under Director and Supervisor of Public Programs to develop educational programs engaging New York City families in arts, health, civics and science.• Illustrated images used in educational programming for "Eat, Sleep,Play: A CMOM Health Initiative", a national, comprehensive, arts & literacy health-based project to engage children and their parents in healthy lifestyle choices.• Wrote and edited educational programs and curricula for museum initiatives, including Raising Citizens, Create + Curate, The Artist Series, and Bjork’s Biophilia, adapting written materials for different grade levels.• Developed social media content on museum arts programming and performances to engage parents and child caregivers.• Directly managed staff of 5-10 arts educators, including their daily schedules and responsibilities. Show less

Worked with Director of Public Relations and Public Programs Manager to organize, design, and edit museum print and digital materials.• Designed and edited museum publication used by externally-based educators to create well-rounded lessons based on and conducted in Studio Museum Collection.

Mps, Bic: Branding + Integrated Communications

Bachelor Of Art, Fine Art

Yale University, B.A. in Fine Art, 2008 Graduated with distinction in major.

Education record