Marika Bailey Email & Phone Number

Greater New York City Area

Greater New York City Area

Managing the LDF brand across all channels: digital, social media, and print in order to further the institutional mission to advocate for policies and defend litigation in aid of racial equality.

35 West 67th Street

• As Creative Services Manager, I work directly with the Director of Communications in the development and implementation of communications strategies that support the college’s brand and core mission.
• Identify and develop strategies for advancing the college brand and growing brand awareness among key target demographics. · Provide art direction and copywriting for advertising campaigns such as ”Free to Follow Your.
• Identify and develop strategies for advancing the college brand and growing brand awareness among key target demographics. · Provide art direction and copywriting for advertising campaigns such as ”Free to Follow Your.
• Coordinate with multiple departments to align their programs and initiatives with institutional strategic goals of fundraising, community building and brand awareness.
• Coordinate with senior staff at Macaulay and CUNY Central to maintain consistent messaging and branding across materials customized for and utilized by 8 different CUNY campuses aroundNew York City.
• Provide art direction and copywriting for production of print and digital content, including video. · Production manager for outside content producers including designers, videographers, and photographers.

· Designed marketing collateral for web and print. · Developed and managed social media for Communications and Enrollment Management. · Managed production schedules and budgets for Communications projects. · Managed brand standards and usage. · Developed image library and Communications files archives. · Assisted the Director of Communications and Marketing.

• Recruited internally as a supervisor for daily arts and science programming for early childhood education. Worked directly under Director and Supervisor of Public Programs to develop educational programs engaging New.
• Illustrated images used in educational programming for "Eat, Sleep,Play: A CMOM Health Initiative", a national, comprehensive, arts & literacy health-based project to engage children and their parents in healthy… Show.
• Illustrated images used in educational programming for "Eat, Sleep,Play: A CMOM Health Initiative", a national, comprehensive, arts & literacy health-based project to engage children and their parents in healthy.
• Wrote and edited educational programs and curricula for museum initiatives, including Raising Citizens, Create + Curate, The Artist Series, and Bjork’s Biophilia, adapting written materials for different grade levels.
• Developed social media content on museum arts programming and performances to engage parents and child caregivers.
• Directly managed staff of 5-10 arts educators, including their daily schedules and responsibilities. Show less

• Worked with Director of Public Relations and Public Programs Manager to organize, design, and edit museum print and digital materials.
• Designed and edited museum publication used by externally-based educators to create well-rounded lessons based on and conducted in Studio Museum Collection.

Mps, Bic: Branding + Integrated Communications

Bachelor Of Art, Fine Art

Yale University, B.A. in Fine Art, 2008 Graduated with distinction in major.

Education record