Our purpose is to give organisations insights in the value of their events and sponsoring portfolio and to empower them to increase the added value of their live contact moments, which will contribute to a more sustainable way of doing business. Companies and organizations we work(ed) for are Gemeente Voorne aan Zee, Kamer van Koophandel, Politie Nederland, Unicef, Rijksmuseum, Adyen, Rabobank, Ordina, Top Employers Institute, Korn Ferry, Nationale Nederlanden, Bergmann, ABN Amro, Centraal Beheer Achmea, NS, Stichting CPNB, BNP Paribas and Kennedy van der Laan

I share my knowledge and experience based on our contribution to the chapter on data drive event marketing in the Handboek Strategisch Event Marketing. We guide the experts in making relationship (event) marketing more and more valuable, by using a focussed methodology based on relevant data. and insights.

I share my knowledge and experience,in making relationship (event) marketing more and more valuable, by using a focussed methodology based on relevant data and insights. Target on the right audience, definine the strategic objectves in line with the (corporate) strategy and share the most relevant content.

Head of Strategic Event Marketing & Sponsorships for Wholesale Banking globally. Responsible for building and strengthening client/prospect relationships and add strategic value to all global event marketing and sponsoring activations.Key achievements: - Developed the event marketng strategy within Wholesale Banking and established, built and steered the event marketing team.- Initiated and implemented a tailored plan of approach on the needs of the target audience and different Decision Making Units (DMU) - Increased content related event activities in line with the ING strategy, focussed on the clients needs to claim thought leadership- Guided on integrated approach, connecting global and local marketing initiatives - Intensified stakeholder management - Intensified the connection of all WB global communication channels, - Created and implememted Event Marketing policy and guidelines on a global scope- Provided an outstanding and consistent customer experience on relationship marketing with maximum value.- Played an important role in building the agile way of working within global marketing,

- Developped and transformed the sponsoring and events team within the domestic organisation of ING- Steered and coached the team of communication advisors in the field of event marketing and activations- Optimized the way of working and alignement with the different stakeholders troughout the bank- Safeguarded alignement with other communication expters for an optimal intergrated communication approach

- Responsable for the coordination and execution of event marketing activities (networking, content like trade fairs, conferences, summits) with the aim to strenghten the relationship with our corporate clients - Deputy of Head of Relationship Marketing Commercial Banking; responsable for on the job coaching of the team.

Repsonsible for roll out of retention campaigns btob segment

Responsible for the planning, activation and coordination of all instore communications