I have been practicing as a professional in the industry for more than 10 years. My experience covers start-ups to multinational brands, and have worked directly with clients, with production houses, ad agencies, and PR companies. I also have experience practicing in both advertising and editorial, traditional and digital.I work on a mix of different projects such as branding and packaging, media production, corporate and editorial design, and marketing and advertising strategy. I specialize in fashion, beauty, lifestyle, and narratives. My background in copywriting, photo/video production, ad campaigns, and theater creates a holistic and effective style to my work.I have conducted talks and workshops since 2014 on various topics including:• Photography• Filmmaking• Art Direction• Layout and DesignI can lead teams of 2 to teams of 30-40 people at a time to produce a project, and with first-hand experience, I can direct all aspects of pre-production to post-production, and conception to publication of a given project.
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Head Of CreativesSwitch AsiaValenzuela, Ncr, Ph
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Creative DirectorSaga Ph Jul 2022 - PresentMandaluyong, National Capital Region, PhilippinesAs the Creative Director, I am responsible for developing content strategies based on a company or client's needs or business objectives. This also includes managing and executing these strategies to attract companies’ target audiences. I oversee content requirements and create content strategy deliverables across a project life cycle. I manage a team of copywriters, designers, and artists during conceptualization, pitches, and who execute the strategies and events/activations, or content and other multimedia output for clients. -
Creative DirectorSelf-Employed Jul 2017 - Jul 2022Manila, PhBrand and Visual Identity, Publication/Magazine Art Direction and Production, Photography, Features Writing, Scriptwriting, TV and Film Direction, Brand Marketing, Digital Marketing, Digital Content Producer, Producer for TV, Film, Advertising.
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Marketing Associate And Producer11:11 Philippines Oct 2020 - Apr 2022Metro Manila, National Capital Region, Philippines
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Creative Art DirectorCenter For International Trade Expositions And Missions (Citem) Dec 2020 - Mar 2022PhilippinesArt Director for Touchpoint, the digital trade publication of ManilaFAME, the national expos and trade shows organized by CITEM (under a third-party agency employed by CITEM). Responsible for overall editorial look of content published on Touchpoint, as well as the creative and art direction for photos and videos before and during production. Also responsible for creating graphics and videos for articles published on the platform.Created the current style guide and website look of fameplus.com, with my team including then EIC and Managing Editor, as well as the CITEM Manila Fame officers. -
Marketing Associate And ProducerHeny Sison Culinary School Aug 2017 - Oct 2021Metro Manila, National Capital Region, Philippines -
Art DirectorBreakfast Magazine Jan 2016 - Feb 2018Metro Manila, National Capital Region, Philippines
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Art Director - Mega MagazineOne Mega Group, Inc. Mar 2014 - Jan 2016Responsible for the visual direction of the pages and the production of Mega Magazine. Does layouts, creates shoot briefs and art directs the photography and treatment, layout and design, fashion, beauty, and features shoots, all appropriate and appreciated by the target market. Responsible for maintaining the brand image of Mega Magazine, as well as related OMGI titles such as Lifestyle Asia, Celebrity Mom, and Inside Showbiz, acting as a consultant for design and art direction.Approached for creative direction for advertising pages inside the Magazine created in the OMGI Creative Services Department and Digital Media Department. Also responsible for brand partnerships via editorial output.Involved in other aspects of editorial by contributing as a features writer both for Meg and Mega Magazines.Trained several graphic designers and art directors who became successful in their chosen careers. -
Graphic Designer - Meg & Mega MagazineOne Mega Group, Inc. Jul 2012 - Mar 2014Responsible for the visual direction of the pages of Meg and Mega Magazines. Did layouts, created shoot briefs and art directed the photography and treatment, layout and design, fashion, beauty, and features shoots.Outside department work, often lent time and experience for video shooting and editing, photography, and writing.
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Creative Intern - Young StarThe Philippine Star Mar 2012 - May 2012Manila, PhilippinesUnder the direction of the Editor-in-Chief, provided graphic design and illustration for different articles of Young Star. Doubled as photographer and writer to produce articles in six different issues. -
Creative InternTbwa\Santiago Mangada Puno Apr 2011 - May 2011Worked mostly for Above the Line advertising under a creative director on five major client projects. Trained as an art director, was asked to participate in brainstorming exercises, and was responsible for making storyboards, web interfaces, and 3-dimensional working sketches for actual execution. I was tasked with employing graphic design and illustration for various projects. -
Creative InternGrey Philippines, Inc. Mar 2011 - Apr 2011Worked in the Camp Apple studio and learned advanced image enhancing and photo manipulation, retouching, and compositing. Also did several works for Bacon, the Above The Line Department, dealing with rebranding, branding, and brief execution.
Kit Singson Florendo Skills
Kit Singson Florendo Education Details
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Magna Cum Laude
Frequently Asked Questions about Kit Singson Florendo
What company does Kit Singson Florendo work for?
Kit Singson Florendo works for Switch Asia
What is Kit Singson Florendo's role at the current company?
Kit Singson Florendo's current role is Head of Creatives.
What schools did Kit Singson Florendo attend?
Kit Singson Florendo attended University Of The Philippines.
What skills is Kit Singson Florendo known for?
Kit Singson Florendo has skills like Leadership, Art, Magazines, Visual Communication, Graphic Design, Photoshop, Graphics, Digital Media, Layout, Photography, Advertising, Page Layout.
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