Kit Singson Florendo Email & Phone Number

Valenzuela, Ncr, Ph

Mandaluyong, National Capital Region, Philippines

As the Creative Director, I am responsible for developing content strategies based on a company or client's needs or business objectives. This also includes managing and executing these strategies to attract companies’ target audiences. I oversee content requirements and create content strategy deliverables across a project life cycle. I manage a team of copywriters, designers, and artists during conceptualization, pitches, and who execute the strategies and events/activations, or content and other multimedia output for clients.

Manila, Ph

Brand and Visual Identity, Publication/Magazine Art Direction and Production, Photography, Features Writing, Scriptwriting, TV and Film Direction, Brand Marketing, Digital Marketing, Digital Content Producer, Producer for TV, Film, Advertising.

Metro Manila, National Capital Region, Philippines

Philippines

Art Director for Touchpoint, the digital trade publication of ManilaFAME, the national expos and trade shows organized by CITEM (under a third-party agency employed by CITEM). Responsible for overall editorial look of content published on Touchpoint, as well as the creative and art direction for photos and videos before and during production. Also responsible for creating graphics and videos for articles published on the platform.Created the current style guide and website look of fameplus.com, with my team including then EIC and Managing Editor, as well as the CITEM Manila Fame officers.

Metro Manila, National Capital Region, Philippines

Metro Manila, National Capital Region, Philippines

Responsible for the visual direction of the pages and the production of Mega Magazine. Does layouts, creates shoot briefs and art directs the photography and treatment, layout and design, fashion, beauty, and features shoots, all appropriate and appreciated by the target market. Responsible for maintaining the brand image of Mega Magazine, as well as related OMGI titles such as Lifestyle Asia, Celebrity Mom, and Inside Showbiz, acting as a consultant for design and art direction.Approached for creative direction for advertising pages inside the Magazine created in the OMGI Creative Services Department and Digital Media Department. Also responsible for brand partnerships via editorial output.Involved in other aspects of editorial by contributing as a features writer both for Meg and Mega Magazines.Trained several graphic designers and art directors who became successful in their chosen careers.

Responsible for the visual direction of the pages of Meg and Mega Magazines. Did layouts, created shoot briefs and art directed the photography and treatment, layout and design, fashion, beauty, and features shoots.Outside department work, often lent time and experience for video shooting and editing, photography, and writing.

Manila, Philippines

Under the direction of the Editor-in-Chief, provided graphic design and illustration for different articles of Young Star. Doubled as photographer and writer to produce articles in six different issues.

Worked mostly for Above the Line advertising under a creative director on five major client projects. Trained as an art director, was asked to participate in brainstorming exercises, and was responsible for making storyboards, web interfaces, and 3-dimensional working sketches for actual execution. I was tasked with employing graphic design and illustration for various projects.

Worked in the Camp Apple studio and learned advanced image enhancing and photo manipulation, retouching, and compositing. Also did several works for Bacon, the Above The Line Department, dealing with rebranding, branding, and brief execution.