Responsible for strategically planning and managing footwear, bags, and sports apparel categories in a Finnish hypermarket chain. Leading a team of buyers and product specialists. Managing budgets, monitoring sales and profitability and responsible for inventory management. Working closely with buyers to optimizing assortments, negotiating supplier agreements, and analyzing market trends and consumer behaviour. Data-driven decision making, effective communication and collaboration skills. The role involves team leadership, collaboration with cross-functional teams, such as marketing, sales and supply chain, understanding the market trends and performance analysis to ensure the success of the product categories.

Managing exclusive brand (private label) strategy, development and range building for apparel & footwear and sustainability in Intersport and Budget Sport sporting good chains.

Managing performance apparel category, including campaigns, pricing, analysis and development.