Grew web sales 150+% from 2015 - 2018Oversee development, design and execution of the social media marketing initiatives, content strategies and related creative deployments for Skyn ICELAND products as well as cross-promotional campaigns with partnering brandsManage the social team by creating editorial calendars, co-branded content, monthly social measurement insights and creative briefsDevelop promotions and campaigns locally, regionally and nationally to build traffic and awareness for brand owned website, Amazon and other retail partners.Update website to include SEO improvement techniques, creative & programming improvements and provide website traffic analysis using Google Analytics to increase new and returning users, total login sessions, number of transactions, monthly unique users, and average time spent on site while keeping a minimum bounce rate. Collaborate with legal teams to ensure the website is compliant according to global data privacy regulations, including the GDPRWith the help of partner technology, developed and executed an award-winning AOV campaign on skyniceland.com

Consistently grow web business yearly; 62% from 2015 - 2016 and 36% from 2016 - 2017Responsible for the development, execution/implementation, and management of all digital and email marketing campaigns to meet and exceed sales goalsOversee and manage social media activations for Instagram, Facebook, Twitter, and Pinterest and manage functionality, effectiveness and design of www.skyniceland.com Execute weekly newsletter and special e-mail marketing programs Financial analysis of digital business, ensuring costs are effectively driving online business; manage and own budgetSupervise customer service (via email, social and phone)Responsible for creative direction and execution of all company photography and digital (and some print) graphic design projectsEffectively communicate and project manage PR activations cross-functionally for US, UK and Canada Monitor and analyze campaigns and analytic data to ensure ROI on digital mar

Direct report & personal assistant to the President & Founder; office & administrative management for NY headquarters Web content manager for www.skyniceland.com and contributor to skyniceland.com's blog, "The Skynny"Director of customer service team - ensure all inquiries are addressed with care and in a timely manner Manage and track all ongoing marketing & creative projects as well as miscellaneous new product development projects, including new launches, formulas and packaging design & copy Implement new marketing initiatives and build brand partnerships Successfully managed web design and development team in the re-launch of www.skyniceland.com in February 2014 and as a result web traffic in 2014 has doubled overall vs. 2013Provide backstage support to makeup artists and designers as the skincare sponsor for Mercedes Benz New York Fashion Week, including Erin Fetherston, Charlotte Ronson, Arden Wohl and Laurel DeWitt Responsible for social media project management; establish creative direction and provide content for weekly e-blasts as well as manage promotional and marketing calendarsSuccessfully assist in coordinating and executing events such as trunk shows, fashion week, video shoots, launches and team building events.Supervisor of internship program in which we host 1-2 interns per seasonProject manager for relocation of skyn ICELAND’s headquartersWork closely with PR team, influencers, celebrity makeup artists and press for events, photoshoots, TV & film and securing media placements

Coordinator for global product development for the personal care & hair care categoriesAdministrative and project support for Global Brand Marketing team Responsible for competitive analysis, trend reports, and ad monitoringAssisted in brainstorming and developing new concepts and ideas for brand planning Assisted in developing and approving final formulas and fragrancesAssisted in establishing competitive benchmarksManaged & maintained new product concepts and launches in marketing databaseCoordinated calendars, meetings, presentations, and travelEvaluated and tested products for formula and fragranceMaintained competitive product library, in-house product library and office supplies Responsible for monthly expense reconciliationAssisted in creating and developing desired product claimsCollaborated with cross-functional teams on new product development process and brand planning

Assisted with client accounts across several brand categories including cosmetics, financial, travel & hospitality & restaurant industries.Created and edited press pitchesDiligently maintained client recap spreadsheet reportsConsistently created client-ready clips of media placementsMastered Media contact-list buildingDemonstrated excellent research abilitiesCoordinated product organization and inventoryFollowed up with and ensured media placementsAssembled client mailers and ensured accurate shipmentsActed as administrative support and for senior team members

Sample coordination Photo shoot preparation and assistance on locationOrganization of fashion closet