Marilena Senra founded PeoplenBrands in 2015 as a strategic partner for agencies and brands after more than 20 years in the advertising industry, where she served as Communications Director at FCB Brasil, NBS, and Wieden+Kennedy. Under her leadership, PeoplenBrands has excelled in connecting major brands with celebrities, influencers, and public figures, delivering impactful campaigns with significant results.The company is known for its comprehensive management of every stage of talent engagement, from selecting profiles that align with campaign goals to negotiation, contract management, and content execution. Marilena’s keen understanding of content production challenges and agency deadlines enables effective communication and fosters collaboration among all stakeholders. Her ability to build long-lasting, harmonious relationships has led to successful partnerships with brands like Ipiranga, Claro, Oi, Brastemp, Monange, Óticas Diniz, and Bob’s, as well as memorable campaigns featuring talents such as Whindersson Nunes, Paulo Vieira, Olodum, Sidney Magal, and Narcisa Tamborindeguy.Marilena combines empathy, creativity, and a solutions-driven approach to deliver projects that uphold the values and missions of each brand, offering deep insight and flawless execution.