Marilena Lopez

Marilena Lopez Email and Phone Number

Head of Growth @ THIS IS IDEAL
Segrate, IT
Marilena Lopez's Location
Segrate, Lombardy, Italy, Italy
Marilena Lopez's Contact Details

Marilena Lopez personal email

About Marilena Lopez

With over 20 years of experience in marketing and communication, I am a resourceful and results-driven professional who leads the marketing and sales department at Studio WOOW, a media company and premium content studio that develops, produces, and distributes original programming across multiple platforms.I am passionate about creating and executing innovative cross-media projects, events, and brand integrations that promote brands, products, and services, and achieve business goals. I have a strong expertise in web marketing and social media, as well as in the emerging field of NFTs and the Metaverse. I also co-founded a digital asset advisory firm that helps companies and brands enter this new realm of opportunities. I excel at building trust-based relationships with clients and colleagues, supporting the sales force and trade, managing the assigned budget and team, and coordinating external suppliers. I am always eager to learn, adapt, and solve problems, and I have a positive attitude and a proactive approach.— Areas of Expertise/Skills —Brand Management | Project Management | Team Building & Leadership | Strategic Planning & Analysis | Business & Product Development | Sales & Marketing | Brand integration| b2b/b2c Events | Advertising | Web Marketing & Social media | Client Satisfaction & Retention | Trade Marketing | Relationship Building | Process Improvement | Media | Entertainment| CPG | GDO | Creative Thinking | Positive Attitude | Proactivity | Problem Solving | Learnability | Adaptability | Self-motivation | Self-management | Written and Verbal Communication | Computer Skills | NFT.

Marilena Lopez's Current Company Details
THIS IS IDEAL

This Is Ideal

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Head of Growth
Segrate, IT
Employees:
48
Marilena Lopez Work Experience Details
  • This Is Ideal
    Head Of Growth
    This Is Ideal
    Segrate, It
  • Studio Woow ( Ex Studio71)
    Head Of Marketing And Sales
    Studio Woow ( Ex Studio71) Sep 2019 - Present
    Milan
    Studio WOOW is a media company and premium content studio that develops, produces and distributes original programming across multiple platforms, as well as guiding talent (influencer and creator) and building businesses around them.Worldwide, Studio71 has over 1300 channels and 7 billion monthly views.Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, London, Paris and Milan.
  • Arts On Token
    Co-Founder
    Arts On Token Apr 2022 - Present
    Rome, Latium, Italy
    We provide advisory services for digital asset companies and brands looking to enter the Metaverse.
  • Mod - Management On Demand
    Marketing & Sales Manager - Associated Partner
    Mod - Management On Demand 2015 - Present
    Milan Area, Italy
    Management consulting focused on Marketing, Communication, Events and Sales of products and services.MOD - management on demand is the biggest company of “fractional executive and temporary managers” in Italy. Our goal is to provide the entrepreneurs with the tools useful for a more efficient business management. We measure our success by the capacity of our Partners to be able to manage their business by themserves, using the acquired know-how.
  • Paramount International
    Head Of Creativity Hub - Mktg Projects, Branded Content & Entertainment - Viacom Int. Media Network
    Paramount International 2012 - Aug 2018
    Milan Area, Italy
    Coordinated effectively with marketing, brand manager, and strategic units of media centres to create and implement special multi-platform projects (TV-WEB-MOBILE-TERRITORY) for brand partners. Communicated with senior management for ad hoc projects and brand integration by using techniques, channels, and languages to achieve customer retention and marketing targets. Managed multiple product launches, marketing campaigns, special events, and corporate announcements on air through TV and Online channels. Provided B2C promotional activities. Integrated brands/product in editorial TV contents such as product placement or developed ad hoc branded content. Managed a portfolio and achieved assigned business goals every year.Key Accomplishments:  #Developed, implemented and managed effective special multi-platform projects for well-known brands such as Coca-Cola, Pepsi, Redbull, Corona, Beck’s, Ceres, Brancamenta, Vecchia Romagna, Bacardi, Martini, Campari (Aperol e Crodino), Ferrero, Sammontana, Bahlsen, Haribo, Perfetti (Chupa Chups – Vigorsol – BigBabol), L’Oreal, Kiko, Maybelline New York, Nivea Visage, Pupa, Garnier, Alitalia, MSC Crociere, Mirabilandia, Colgate, Control, Nuvenia, Carpisa, Tezenis, Nero Giardini, LG, Samsung, Luxottica (Ray-Ban e Vogue Eyewear), Motorshow, EXPO Milano, Adidas, Diadora, Puma, Terranova, Bershka Italia, Abarth, Seat, Alfa, Renault, Piaggio (Scarabeo), Nintendo DS, Sony Playstation, Puro (cover), Stabilo, Edison, Regione Toscana, Regione Puglia, Ministero dell’Istruzione, TIM, Vodafone, IED Milano, Acea... #Developed, implemented and integrated brand/product in famous events for several editions such as: MTV Awards, MTV Days, MTV Digital days, MTV music Week, MTV EMA’s, Viacom Advertising and brand solutions Upfront (b2b), Paramount Channel’s Launch, and many others.
  • Viacom
    Head Of Marketing At Mtv Italia
    Viacom 2009 - 2012
    Milan Area, Italy
    Formulated and implemented marketing strategies plans and communications plans (ATL and BTL) for building all TV channels brands such as MTV, Nickelodeon, and Comedy Central within assigned budget and timeframe. Initiated and completed activities regarding marketing campaign as well as generated sponsorship opportunities by utilising a wide array of procedures to maximise shares. Strengthened professional working relationships and communication with key partners to repeat business.Key Accomplishments:  #Coordinate and promote important events for several editions: TRL Awards; TRL on Tour; MTV Days; Coca-Cola live @MTV the Summer; Coca-Cola lipdub@MTV; MTV Mobile Tour; Comicittà Tour; MTV Switch on tour; MTV Upfront; MTV Clubbing; Tour MTV Brand new Art; Tour MTV Aperol Spritz.
  • Sky Italia
    Web Marketing Manager
    Sky Italia 2008 - 2009
    Milan Area, Italy
    Developed online promotions, keywords advertising campaign, direct e-mail marketing promotions and special contest for launching online of new TV formats. Established and promoted marketing campaigns to target new business and maximise overall revenue while maintaining strict adherence with all positioning specifications and brand identity characteristics. Examined all functions associated with web marketing, brand development, project coordination, and social media management as well as analysed statistical report on regular basis to increase traffic growth.
  • Elemedia S.P.A. - Gruppo Editoriale L'Espresso
    Marketing Manager
    Elemedia S.P.A. - Gruppo Editoriale L'Espresso 2000 - 2008
    Rome Area, Italy
    Delivered marketing plans and strategies for Elemedia to manage all marketing activities for launching of new products/sites for brands such as Kataweb, Fantacalcio, Repubblica.it, Capital.it, M2O.it, and Deejay.it. Established and promoted marketing/advertising campaigns to target new business and maximise overall revenue while maintaining strict adherence with all positioning specifications and brand identity characteristics. Build professional working relationship and communication with key partners to create solid marketing plans, resulting in ensuring customer satisfaction and retention.
  • Egg S.R.L.
    Account Supervisor
    Egg S.R.L. 1999 - 2000
    Rome Area, Italy
    EGG has been a communication consultancy Agency acting in Integrated communication programs, Public Relations, Events and Sponsorship.
  • Roncaglia & Wijkander
    Account Executive
    Roncaglia & Wijkander 1998 - 1999
    Rome Area, Italy

Marilena Lopez Skills

Online Advertising Advertising Digital Marketing Digital Strategy Sem Digital Media Online Marketing Sponsorship New Media Web Analytics Marketing Communications Mobile Advertising Public Relations Marketing Social Media Marketing Media Planning Mobile Marketing Marketing Online Web Marketing Business Development E Commerce Content Strategy Viral Marketing Project Management Integrated Marketing Email Marketing Web Project Management Marketing Communication Web 2.0 Event Management Seo Brand Development Search Engine Marketing Google Analytics Problem Solving Broadcast Coordination Brand Management Social Media Writing Product Management Microsoft Office Small Business Marketing Enterprise Marketing

Marilena Lopez Education Details

  • Università Degli Studi Di Siena
    Institutional And Business Communication
  • Liceo Scientifico
    Liceo Scientifico
    Maturità Scientifica
  • Business School Iri Management - Rome
    Business School Iri Management - Rome
    Marketing/Marketing Management, General
  • Gustav Käser Training International - Milan
    Gustav Käser Training International - Milan
    Selling Skills And Sales Operations
  • Istituto Di Ricerca Internazionale - Milan
    Istituto Di Ricerca Internazionale - Milan
    Digital Communication And Media/Multimedia
  • Istituto Di Ricerca Internazionale - Milan
    Istituto Di Ricerca Internazionale - Milan
    Digital Communication And Media/Multimedia
  • Madri Internet Marketing
    Madri Internet Marketing
    Web/Multimedia Management And Webmaster
  • Scuola Superiore G. Reiss Romoli
    Scuola Superiore G. Reiss Romoli
    Business, Management, Marketing, And Related Support Services

Frequently Asked Questions about Marilena Lopez

What company does Marilena Lopez work for?

Marilena Lopez works for This Is Ideal

What is Marilena Lopez's role at the current company?

Marilena Lopez's current role is Head of Growth.

What is Marilena Lopez's email address?

Marilena Lopez's email address is ma****@****ail.com

What schools did Marilena Lopez attend?

Marilena Lopez attended Università Degli Studi Di Siena, Liceo Scientifico, Business School Iri Management - Rome, Gustav Käser Training International - Milan, Istituto Di Ricerca Internazionale - Milan, Istituto Di Ricerca Internazionale - Milan, Madri Internet Marketing, Scuola Superiore G. Reiss Romoli.

What skills is Marilena Lopez known for?

Marilena Lopez has skills like Online Advertising, Advertising, Digital Marketing, Digital Strategy, Sem, Digital Media, Online Marketing, Sponsorship, New Media, Web Analytics, Marketing Communications, Mobile Advertising.

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