Marilena Antonini Email & Phone Number

Online community about money and personal finance. From women to women.

Sustainability strategy, focused on DEI (Diversity Equity and Inclusion) and financial education. Great Place to Work and UNI/PdR125: 2022 Gender Equality certification.

Cosulting in marketing and digital strategy, business model canvas, pricing, market research and competitor analysis, ecommerce, performance marketing and branding.

Business plan, market insight, pricing and positioning, reasearch, partnership.Web analysis, machine learning & AI for marketing. eCommerce strategy. CSR and sustainability.

Pordenone, Friuli-Venezia Giulia, Italia

Start up CSR dept, development strategy and reporting. Materiality analysis and sustainability report (GRI standards). Coordination of "Energia Creativa", workgroup about creativity and arts.

Pordenone Area, Italy

Brand management and digital strategies, web marketing and corporate communication.

brand strategy, marketing research, pricing, artificial intelligence, machine learning, cluster analysis

ZEST srl is a start-up company with a strong commitment on sustainability, social development and the environment.We think of ourselves as an eco-friendly lab, a community for green living ideas that improve quality of life on a glocal scale.

My latest goals and task:2011/2012 - Launch of international eCommerce2010/2011 - CRM & Web Manager2009/2010 - Project manager of new web siteDetailed description:- Budgeting and strategical planning;- CRM activities (direct marketing, promotions, in store events, etc.), co-marketing projects and other marketing initiatives from the initial idea to the redemption analysis;- Web marketing activities (corporate web sites, social media strategy and e-commerce);- Research project from the supplier recruitment to the results analysis (Market research, focus group, survey, copy test, mistery, etc.);- Co-marketing solutions;- Training and team building;- Contact with external suppliers and internal departments.

Marketing and strategic consultancy to engineering companies of Fincantieri network as Fidema Group, Serigi Engineering, Consorzio JRessel and other Fincantieri suppliers.Some projects:- Development of the new brand image along each different business units (web site, papers, cards, etc.). - Economic and financial analysis, to understand the costs structure and to set budgeting systems.- Market research to identify grow opportunities and to set the marketing plan.

Operating support to the marketing board of Economics Faculty

- Market research to identify new market's opportunities and new business;- Planning and coordination of promotional activities;- Management of customers and suppliers contacts;- Collection of the client's brief and coordination of creative team.

Trieste Area, Italy

Customized teaching in economic subjects.

Consulenza Amministrativa E Professionale Curriculum Gestionale, Business Administration And Management, General

Activities and Societies: Aegee, Aiesec, rappresentante di facoltà degli studenti, commissione marketing management, economics and marketing

Economia Aziendale, Business/Managerial Economics

Activities and Societies: AIESEC, AEGEE, comitato marketing, rappresentante degli studenti management