After a successful period of consulting across various industries, I took a planned career break to focus on personal development and relocate to Australia. During this time, I continued to support clients through independent consulting engagements, offering strategic advice and project-based solutions tailored to their needs.

Strategy and operations consulting in the financial services industry.Participation in projects:Leading Bank (Chile)Design and optimization of operating model and processesWorld Bank (Chile)Credit card strategy and operations design and identification of opportunities for improvement.Important Regional Asset Management Group (LATAM)Implementation of Corporate Governance Model in Latin America

International Marketing department Latin America Zone Marketing coordination between International Marketing & Latin American markets for all luxury brands and achievement of specific analysis on local marketsCarried out marketing analysis on Latin American markets: marketing plans, pricing analysis, sell-in/sell-out reports, media & digital investments strategy, business model analysis Coordinated launches for luxury brands: 360° main launches, media campaigns, sanitary registration optimization, training during 2013 Lancôme national make-up artists seminar, retail animations and press events material managementConceived brands’ presentations for international meetings & 2014 Latin America Strategy Committee

Strategy department Identification of innovation opportunities and elaboration of market studies on new services, technologies, partnerships, etc.Conducted opportunity analysis for developing new activities and analyzed feasibility depending on industrial, technical, technological, economic (models, ratios, key success factors) or market (actors, value chain) factorsElaborated decision support studies for business diversification & investmentImplemented corporate strategies within different departments and worked on the global cost reduction plan Marketing department Market chief assistant on two segments 19-30 and 31-60 year-old customers/ Mobile plans marketing campaigns, project managementConceived and implemented marketing campaigns and loyalty strategies on both segments: definition and operation of the relational program with customers, creation of partnerships Directed the operational pilotage of the action plan, followed up and presented marketing resultsOptimized and managed pressure contacts through the website, newsletters, SMS/MMS and social networks

Identification of opportunities and threats, team-work elaboration of strategic action plansIdentified the company’s needs and conducted benchmarks, market studies, workshops during the immersion phase in MumbaiElaborated a set of recommendations to address the company’s issues and presented the action plan to the companyRedacted a business case and a teaching note inspired on the consulting project in India for pedagogical purposes

Marketing department of Motel6 and Studio6 brandsCarried out a market analysis and segmentation study on customers’ profiles and expectations for economy lodging brands and produced a strategic competition analysis to provide recommendations, improve service quality and create competitive advantages with new offers and servicesCreated a technology comparison report, managed media relations (interviews, weekly newsletters) and marketing

Team-work financial and accounting study project about: The impact of economic crisis on annual reports from quoted companies.