Graduated in Marketing (December 2012), a true native of São Paulo passionate about the customer journey and developing digitalization and conversion strategies.Currently, I work as a Marketing Operations Specialist at Omie, a cloud-based ERP software company that helps small and medium businesses manage their finances, operations, and sales. With over eight years of experience in digital marketing, I am passionate about creating and optimizing data-driven campaigns that enhance the customer journey and drive growth.At Omie, I manage the technical aspects of key marketing systems, such as marketing automation and CRM, and establish scalable processes that ensure best practices in campaign and lead management. I also proactively explore data to identify trends, discover KPIs, and apply appropriate hypothesis testing. I provide recommendations that improve the performance and measurement of future campaigns, and develop robust KPIs and dashboards to monitor marketing performance and inbound and sales channels. I produce and maintain reports on marketing and sales activities, effectiveness, and business impact.I have experience in structuring digital operations, always data-driven, and I work in team management and digital performance in branding, sales, and retention through data intelligence, focusing on the sales funnel, touchless journey, UX, CRM, and digital content.I believe in digital hubs that facilitate relationships with consumers, whether B2B or B2C, transforming relationships into honest, healthy, and transparent exchanges.