• Setting up a seasonal thrift shop to resell clothes and accessories.• Holding the thrift shop 2 to 3 times a year in Juazeiro-BA, for a set period of time.• Responsible for curatorship and arranging the items in the thrift shop.• Drawing up marketing and sales strategies for the thrift store.• Consolidating the autonomous project over time.• Gaining a loyal customer base for the thrift store - CRM.• Inclusion of the thrift store in the city's calendar as a regular event.• Receiving local press coverage, including newspapers (Grande Rio TV - TV Grande Rio) and radio (Programa Mensageiro Rural - AM) for the thrift shop.

Responsible for managing the unit at Shopping Leblon (Rio de Janeiro-RJ), a top/image concept and size M, with 1,100 m² of sales area and 58 employees - 4 managers and 6 leaders:• Developing commercial strategies based on market analysis and consumer behavior, with a view to adjusting the clustering of stores for a more assertive product mix.• Working as Product Manager.• Establishing interdisciplinary relationships with various areas of the company, such as sales, purchasing, styling, visual merchandising, branding and marketing.• Researching trends and market needs for product and customer experience strategies.• Specialist in the Consumer Journey.• Management of multidisciplinary teams.• Commercial and operations management: Analysis of data, stock, Visual Merchandising, targeting sell-in and sell-out goals.• Negotiation with clients and stakeholders.• Product Management: Ability to identify opportunities, lead projects, analyze data and correct course.• Development and management of digital products.• Knowledge of Agile Methodologies such as Scrum and Kanban.• Experience in conducting MVPs to validate hypotheses, record feedback and drive product evolution.• Mastery of frameworks such as Lean Inception, Design Sprint, Value Proposition Canvas, Jobs To Be Done and Power BI.• Commercial and strategic planning aligned with organizational objectives.• Project and process management ensuring efficiency and quality.• Department store management.• Definition and prioritization of metrics to drive results.• Budget management for sustainable operational results.• Customer Centricity and Consumer Experience Management.Main results:• Excellence in the unit's capsule implementation.• Outstanding commercial management, Visual Merchandising and fashion productions (2022).• Outstanding achievement of growth and RO targets (2022).• Outstanding sales per m² (2021/22).

Responsible for managing the Juá Garden Shopping unit (Juazeiro-BA), with an intermediate concept and size P, with 1,800 m² of sales area and 37 employees - 3 managers and 5 leaders:• Implementation of processes and people development, resulting in 6 promotions (2020/21).• Scrum Master role in the company's Innovation Squad, collaborating with managers across Brazil to cultivate a creative and disruptive mindset among Supervisors identified for promotion.• Acting as a training manager in the development of external trainees (2019/20).• Researching market trends and needs for product and customer experience strategies.• Specialist in the Consumer Journey.• Management of multidisciplinary teams.• Commercial and operations management: Analysis of data, stock, Visual Merchandising, targeting sell-in and sell-out goals.• Negotiation with clients and stakeholders.• Product Management: Ability to identify opportunities, lead projects, analyze data and correct course.• Development and management of digital products.• Knowledge of Agile Methodologies such as Scrum and Kanban.• Experience in conducting MVPs to validate hypotheses, record feedback and drive product evolution.• Mastery of frameworks such as Lean Inception, Design Sprint, Value Proposition Canvas, Jobs To Be Done and Power BI.• Commercial and strategic planning aligned with organizational objectives.• Project and process management ensuring efficiency and quality.• Department store management.• Definition and prioritization of metrics to drive results.• Budget management for sustainable operational results.• Customer Centricity and Consumer Experience Management.Main results:• Outstanding manager in the weighted target (2019).• Outstanding store in delight and customer service target (2019).• Outstanding in: Weighted, CCR capture, MC capture, 0+8, total activation, insurance family and conversion (2019).

Procedural training and immersion in the culture.