Fashion Designer
CurrentCreating commercially successful collections for a high end luxury brand with minimal and sophisticated aesthetics. Researching trends, creating the main concept of the collection for each season, selecting fabrics and trims, sketching both by hand and by using illustrator for technical drawings, creating overviews and mood boards, overseeing the sample process and partially overseeing production issues, communicating with customers for special projects, overseeing fittings, organising the work flow and the photoshoots for e-commerce and campaigns, selecting photos for e-commerce, backstage organisation and support for runway shows, making sure the clothes align with the values of the brand and reviewing sales after each season in order to design based on demand.