Marilyn Garrett Email & Phone Number

Frisco, Texas, United States

•Developed and implemented velocity driving retail and consumer-driven programs, adhering to budget and brand strategic pillars, to grow sales volume and in-store display •Managed, assessed, and coached associate in planning, executing, and recapping consumer programs •Analyzed sales data, past performance, and industry trends to develop breakthrough consumer-centric ideas•Interfaced with field sales forces, commercial teams, and digital shopper marketing to ensure program sell-in at key national and regional retailers•Gained alignment and fostered collaboration with commercial counterparts through formal touchpoints and strengthening ways of working

•Established a high level of trust and confidentiality with senior leadership to collaborate and execute top priority projects for the Marketing organization •Strategic development and activation of Green Mountain Coffee Roasters and McCafé brands to translate consumer insights into actionable, consumer-driven activation solutions •20 new processes established through strong project management skills focusing on the new Headquarters building development, agency contracting and negotiations, content creation and approvers process, agency standardization and process optimization, marketing wide KDP efficiencies and department engagement charters, and production strategies •Remained flexible to support team as needed being able to work on multiple teams at once. For example, led 4 cross-functional programs for Sponsorships team including SEC Nation, Cotton Bowl, NY6, and Corporate Event support for on-site execution of Big 12 football event

Plano, Texas

•Managed $5MM+ in budget planning and reconciliation•Sourced future incentive event destinations globally with $1.3MM+ budget development and provided strategic recommendation to leadership to deliver on brand objectives to increase sales revenue •Led, managed and motivated a team of 7+ to execute 5+ events annually•Responsible for the training, talent management, and ongoing feedback for 2 direct reports •Owned the planning, communication, and execution of the first-ever merged executive team meeting for legacy Dr Pepper Snapple Group and legacy Green Mountain Coffee Roasters •Managed up to 6 events at once with seamless planning•Established 4+ new processes for roles and responsibilities within team: foundation for event strategy, manager to lead turn over templates, budget management training, and implementation

Plano, Texas

•Established 22 new processes that drove consistencies and efficiencies, including the creation of an onboarding resource manual, standard program timeline, vendor business reviews, and acceleration of merchandising time-to-market by 6 weeks•Managed 14+ vendor proposals and established evaluation process with cross-functional teams while providing strategic recommendations on path forward to leadership •Implemented effective program return on investment measurement tools•Managed initiatives to improve merchandising process with 12 cross-functional teams and evaluate 5 vendors

•Proactively delivered strategic project management solutions to support team objectives•Successfully managed timelines to meet crucial deadlines by collaborating with a team and aligning with key stakeholders•Flawlessly executed and managed program budgets of more than $350K while prioritizing business needs when negotiating with agencies and vendors •Strategized with a team to determine a new technology platform and provide recommendation to leadership by developing evaluation criteria and making a strategic recommendation

Dallas/Fort Worth Area

•Proactively coordinated all pre and post program details while working in a team environment•Handled confidential and sensitive information with political and celebrity clients•Proficient in Microsoft Excel, Word, Outlook, PowerPoint, Cvent, FileMaker, and numerous other applications•Successfully completed multiple projects at one time with tight deadlines in various cities, states, and countries

Dallas/Fort Worth Area