Set up, staffed, and managed a creative department of full-time and freelance staff in San Francisco headquarters and Chicago offices, defined their creative, conceptual, and branding capabilities, and helped them grow from an 11 person shop to a 75 person agency. Provided creative leadership for teams of art directors and writers in the development of fully integrated channel marketing programs and promotional campaigns. Worked with the strategic planner to conceptualize brand platforms and programs for current and potential clients. Worked with the agency CEO and President in the conceptualization and creation of intellectual properties and new business presentations, successfully acquiring Häagen Dazs, Dreyer’s/Edy’s, Nestle Frozen Snacks, Cingular Wireless, Sandisk, Conoco-Phillips, and Del Monte Pet Snacks.Other Clients: Samsung, Citibank, Boeing Aviation, Visa U.S.A., Dole Salads, AT&T Wireless, Showtime, Ocular Sciences, Tilia Foodsavers, Essilor, Clearwire

Managed a creative department of 30+ people on the Visa U.S.A.,Dreyer’s/Edy’s Grand Ice Cream, Nestlé confections division. Led teams of writers and art directors in the development and execution of campaigns from strategic planning through concept and final production. Worked with entertainment property partners including Warner Bros., Sony, Pixar and The Walt Disney Company. As Creative Director for McDonald’s Adult and Family Marketing, held lead role in the strategic planning and conceptualizing of McDonald’s national promotional programs. Directed concepts and execution for Happy Meals, Tween programs and New Product introductions. Clients: McDonald’s, United Airlines, Target, Polaroid, Kraft, Federal Express, Citibank, United Healthcare, All-American Gourmet, Hallmark, Ford Motor Company, Supercuts, PGE, Mervyn’s California, Eddie Bauer, Visa U.S.A., Visa International, Nestle, Broderbund Software, Dreyer’s Grand Ice Cream, Safeway, Symantec, ReplayTV, Valero