Marilyn Carolan Email & Phone Number

A hands-on role focused on strategic planning and execution skills in sales enablement, marketing communications, project management, and budget management.• Build, negotiate, and manage corporate B2B, B2C and B2B2C marketing partnerships, promotions, sponsorships, and media buys with 50+ key accounts and media companies.• Operationalize promotional corporate and partner-specific campaigns from ideation, pitching, stakeholder collaboration, creative development, cross-functional support, campaign set-up and execution, results analysis, and reporting.o Brand integrationso Digital, print and experiential sales and marketing initiativeso Sweepstakes• Manage brand messaging across trade and consumer channels (public relations. social, digital, email, print) to ensure strategic alignment, consistent branding, and regulatory compliance throughout the customer experience• Oversee marketing services:o Maintain trade resource portalo Provide a suite of evergreen and promotional sales toolso Procurement and vendor management for print material printing and fulfillment• Supervise marketing support team• Total annual revenue attributed to my managed projects: $100MM+

Took time for myself to explore new opportunities while taking on freelance business development and strategic partnership work. Clients included:Travel Relations SaaS Martech - operating as their Senior Director, SalesJackson Galaxy's Cat Camp - special project launching sponsorship program

Conshohocken, Pa, Us

I built and sold custom multi-platform marketing solutions through digital, social, print, in-store and direct marketing channels. The David's Bridal brand served as an Influencer to a highly desirable universe of Millennial women at a critical life stage by integrating them into the bridal journey. KPIs were based on revenue generation and customer acquisition. Categories were a mix of exclusive and curated relationships. Some of my specific clients included...Major travel destinations, resorts and hospitality companies: St. Lucia Tourist Board, Bahamas Tourist Board, Melia Resorts, Couples Resorts, Carnival Cruise Lines, Atlantis, Maggiano's, etc.Fine jewelry: Helzberg Diamonds, Platinum Guild International, Samuels JewelersInsurance: Jewelers Mutual, Markel InsuranceRegistry: Bed Bath & Beyond, LenoxBanking: Bank of AmericaWellness: Jenny Craig, America's Best Contacts & Eyeglasses, Massage Envy, Hand & Stone SpasDavid's Bridal is the largest bridal and special occasion retailer in the world, with over 330 stores in the United States, Canada and the UK.

Alexandria, Virginia, Us

Strategic, consultative SaaS business development leveraging Fishbowl's best in class suite of technology products for the hospitality and media industries. Long lead cycle business that required bumping an incumbent to win the account.

New York, New York, Us

Sold and managed digital advertising for key accounts (Federated Department Stores, Liberty Travel, David's Bridal, etc.) and grew new business in Registry, CPG, Food & Beverage, OTC and Baby categories. Other Platforms - Print, Sampling, Event Sponsorship.

Non-endemic and new business development. Categories included CPG, retailers, e-commerce companies. Platforms - Print, digital, sampling and broadcast advertising,

Us

Single-handedly launched the NJ local sales territory for WeddingChannel.com digital advertising and WEDDINGBELLS Magazine. Responsibilities included business development/sales in both digital and print media, representing the brand at industry events and growing print distribution channels.

Newark, Nj, Us

Managed all aspects of a $13MM travel category (400+ active accounts) at the U.S.'s 6th largest newspaper. Oversaw the sales efforts of five satellite offices, while individually maintaining a key account territory and supervising support staff.

Ba, Communications

Ducktorate, Hospitality Studies