Marilyne Denis Email & Phone Number

Rueil-Malmaison, Île-De-France, France

Role involves transforming the C-suite digital experience by implementing various impactful initiatives to position Schneider Electric as a trusted partner and thought leader to executive decision makers- Manage and supervise digital C-suite experience - Lead the C-suite MarTech transition to create a distinctive experience that enhances engagement and drives business conversions, including the establishment of governance and processes- Scale regional C-suite Engagement to deliver activations that grow CXO awareness & advocacy. - Design a 360 degree C-suite cockpit to measure performance - Drive as E2E digital lead for delivering a self-guided web-based tool (CRP) to evaluate enterprise customers’ sustainability and efficiency- Involve as core team member in global Innovation Summit events by delivering a unique c-suite experience and a white glove approach and one to one outreach with sales

Rueil-Malmaison, Île-De-France, France

My mission is around Digital optimized and personalized content with 4 main objectives :- Move from dispersed asset platforms to one single source by deploying a DAM (Digital Asset Management) with a strong Governance, Run mode and Support together with adoption and content performance strategy- Move from non-classified digital content to tagged content by defining the strategy for tagging content to cover all applications (WCMS, TMS, DAM, Onsite Search, SEO) for consumption, publishing and search- Move to statistic to dynamic content by interfacing with programs related to personalized / customized content consumption- Define analytics strategy around adoption, data excellence, asset performance and efficiency to drive any tactical decisions around asset creation and content localization- Influence Aprimo roadmap and new functionalities – received Aprimo sync Award: 2 years in a row for Content strategy and Analytics approach

France - Suresnes

My mission consists in defining global Digital strategy to drive brand awareness among B2C and B2B targets, meet the consumer decision journey and drive sales. My challenge is to bring digital culture and set up world-class digital marketing best practices within Philips Automotive. My ultimate goal is to develop tactical actions to meet regional and global organization priorities in terms of sales and revenue.Main achievements are the following ones : - Carried out a complete content catch up and web reshape to meet consumer journey- Embedded digital marketing in the go-to-market approach through a global content strategy- Directed SEM strategy with global keyword definition- Managed web analytics , tagging, dashboards (Adobe - Omniture) - Conducted various surveys including UX artefacts (personas, customer journey, task flows), user testing, click path analysis - Carried out social listening (Radian 6) and defined social media strategy- Set up marketing automation platforms for both B2C and B2B to drive lead management and acquisition program - Developed mobile applications - product configurator- Defined E-trade activities : lead management and content syndication - Set up a purchase path on the website to increase the sales conversion - Implemented an online promotional calendar to get a seamless activity between online and offline

France - Guyancourt

My role consists in driving digital transformation and bringing digital culture cross the company - CRM (Customer Relation Management) international implementation - Salesforce o Analyzed users needs – sales, marketing, and customer services o Drafted the functional specifications and contributed to the technical specifications o Planed actions for the deployment and organized project meetings o Drafted user guides and organized training sessions in the 3 regions o In charge of the communication with the users : newsletters, Chatter (Enterprise Social Media) o Developed KPIs, standard reports and dashboards o Definition and realized direct marketing campaigns and animation programs of the customers and leads database - Web strategy implementation – products and Corporate o Developed a product website with eCatalog and ecommerce services as well as a launch of a Corporate Website o Animated content for both product and Corporate websites through CMS and PIM o Definition and management of enhancement projects : new functionalities and services o Handled the SEO/SEM strategy including netlinking and crosslinking o Defined dashboards and set up web traffic analysis o Carried out competitive analysis, surveys on customer satisfaction and expectations o Mobile applications and tablets o Social Media strategy

France - Paris

- Responsible for marketing supports and tender-offer documentations- Carried out cross-selling strategies in Europe - In charge of segmentation and competitive intelligence- Insured international relations between the different offices set up in the US, Europe and Asia

France - Paris

- Carried out quantitative and qualitative surveys to measure satisfaction, to test product concept … - Conducted market surveys to give strategic orientations to the management- In charge of competitive intelligence in support of positioning policies and sales force- Involved in database projects tool and managed corporate leads for the sales force

Usa - Florida

- Analyzed and carried out market studies on the European cable market with a view to setting business- Prospected and conducted different cable operators as well as European cable organizations- Conducted an action plan to settle in Europe

Usa - New Jersey

- Performed competitive analysis’s in the wireless field for investment purpose- Carried out quantitative and qualitative surveys - Participated in new rate plan approvals

Mba, International Marketing

Master, International Business