Head of Fashion at ALFA&Co - AssociateSTUDIO CREATIVE TO PRODUCE QUALITATIVE AND QUANTITATIVE CONTENTS FOR BRANDS We help Brands to industrialize the production of creative and qualitative contents. A co-production and co-creation process, a real time process. Branding and creative audit, Production audit, Team set up, Production coordination.BRANDINGStrategic contents to build and entertain Brands on digital and other media.
With the obsession of quality and creativity, to help brands to express desire, and be efficient whatever the touchpoints are. E-SHOP
We develop solutions to produce high volume contents for Brands. We use technology to raise quality, efficiency of the contents, and to master the costs.
We adapt to each clients production issues.
We develop tools to control in real time specific KPI’s. SOCIAL MEDIA We propose a specific service to adapt Fast Fashion Brands needs. A light dedicated team organized for fast production : lifestyle,moodshots, city, nature, beach .... METHODOLOGY A unique process in Digital production.
Co-production and Co-creation process real time process.1.UNIQUE A unique personalized process for each brand 2.ORGANIZATION Externalization in ours studios based in Paris Internalization of the teams at the client 3.COSTS A unique production process to raise volumes, quality and master the costs 3 Studios, Cyclo, Lumière du jour, Set design, Ateliers de décors.

- Identification of brands to integrate and management of buyers' suppliers portfolio- Key account management and acquisitions in Southern Europe (France, Italy, Spain, Portugal)- Budget planning and action plan upstream of each season (Annual turnover around 90 million Euros)- Management of the purchasing team and the Paris office for the Women category (12 people)- Monitoring of purchases made according to the planned budget- Monitoring control of re-assort operations carried out by merchandisers- Presentation of weekly meeting on the analysis of results according to objectives- Analytical performance study (datas, KPI ...)- Management of the assortment of southern European brands for the 14 distribution countries- Weekly collaboration on the implementation of marketing operations

- Gestion et développement du portefeuille fournisseurs- Identification des marques à intégrer- Construction de l’assortiment des produits en fonction de la qualité, des tendances et du prix- Création hebdomadaire des thématiques de tendance

Sourcer accessories on denim jeans and clothing department:- Creation of collections with the styling department- Business negotiation of production contract- Validation of head of series with various international manufacturers