Responsible for developing and delivering a curriculum based on department learning objectives while drawing upon 25-year hospitality career to provide students practical expertise in coursework. Also responsible for evaluating students, developing lectures and utilizing a variety of instructional strategies in order to engage, motivate and build students’ knowledge base of global event management, global marketing and hospitality sales and marketing.

Provided leadership, planning, managed essentially to sales force productivity and CRM. Oversee the Salesforce operation, planning, reporting, optimization and administration, and any other item impacting the sales organization's success. Responsible for the forecasting process, standard reporting, and the analytics required to validate/modify direction. Reporting to the Vice President, Sales worked closely with internal and external stakeholders to ensure the objectives and priorities were enabled within the sales organization.

Responsible for leading a team of six market managers to grow existing and develop new hotels programs. Set strategies, managed brand level accounts, negotiated annual contracts, developed marketing plans. Liaison with RFP Team to ensure RFPs were received and negotiated accurately, created procures for devising hotel content for points of differentiation between TLG Sales Team and agencies, monitored existing products in the marketplace and made recommendations accordingly. Participated in industry trade shows and conferences. Worked with Agency Engagement team to ensure hotel program needs and revenue goals were met and achieved within each business unit.

Responsible for the overall management, business development, and growth for the Company’s Hospitality and Travel Events globally. Develop branding and marketing solutions for 29 global events in the travel/hospitality industries. Created and launched high-end luxury event for owners and operators. Research, position and launch new events globally in Brazil, Columbia, Costa Rica, Asia, and Europe. Oversee and manage staff responsible for implementation of all events, including remote international offices. Created and managed joint marketing programs and industry relationships. Launched three new events in one year that provided a positive revenue stream for the brand. Increased revenue on several existing events. Identified opportunities to improve event delivery and develop new strategies to support the business unit globally.

Created global B2B marketing plan for 12 brands, managed marketing, communications, trade shows, sales operations and global staff of 15 people; set long-term strategies and provided direction for marketing, training and sales communication to 12 brands and support functions; managed the B2B marketing fund CRM program to integrate common customer data information across 12 brands.Met marketing goals for greater reach and brand recognition, producing annual cost savings of over $500,000. New marketing initiatives generated revenue increase of $1.1M in the first six months of implementation. Renegotiated contracts for global trade shows and events, recognized annual cost savings of over $1 million. Developed and implemented a “Just-in-Time” web-based interactive site for the global sales team to access the most up-to-date marketing collateral and client promotional items. Championed a social media marketing campaign for travel management companies to drive incremental revenue to the portfolio of brands, increased revenue by 20%. Implemented a Wyndham Hotel Group Specialist online program for travel agents to bypass GDS and produced cost savings for franchisees. Partnered with sister companies to identify cost saving and cross-marketing synergies for Wyndham Worldwide Company.

Directed the integration of the RFP process for 6500 hotels globally by successfully transitioning it from a manual to electronic processes, implemented a cross-functional support team to gain efficiencies. Recognized an RFP increase of participation from 9% to over 50% resulting in a $5million increase in revenue. Implemented a CRM system (Salesforce) for the global sales team. Developed and launched an eDirectory for meeting planners. Created an online communication vehicle for the franchisees to access information about global sales strategies and business improvement. Designed and published local sales and marketing manual for franchisees to drive revenue to their properties. Implement a cross-functional support team to gain efficiencies.Managed 30 coordinators, managers, and directors globally.

Set marketing strategies for the Travelodge brand. Dimensionalizing the iconic mascot “Sleepy Bear” created marketing campaigns print, online and TV. Transformed a negative budget deficit into a positive surplus by targeting new online interactive media vehicles. Previous position with Wyndham Vice President – Marketing (1999-2001)Corporate Director – Regional Marketing & Training (1995-1999)Regional Marketing Manager (1991-1995)