Marilyn Rogers Email and Phone Number
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Marilyn Rogers phone numbers
I am a digital marketing strategist and content leader with over two decades of project management, technical, and mentoring experience focused on execution in technology industries. With an emphasis on revenue growth, I drive engagement through effective content marketing, social media strategy, and marketing initiatives. My experience includes both marketing and technical writing leadership, which influences my innate ability to understand complex concepts and communicate the benefits and value proposition to both technical and non-technical audiences. With both vendor and agency experience, I’m a hands-on leader, focused on customer satisfaction, growth, and client experience – whether it’s internal or external customers. I consider myself a growth marketer with the ability to acquire and retain customers through creative strategies.My experience spans both B2B and B2C marketing, and my industry expertise consists of IT, cybersecurity, mobile apps, CRM, EUC, SaaS, application lifecycle management, data management, database solutions, and IT service management. A highly-creative marketer and master storyteller, my focus areas include channel marketing, email marketing, content marketing, social media, thought leadership, blogging, SEO/SEM, public relations, and website management/development.Apart from my leadership of successful content and marketing teams, I’ve produced numerous white papers, blogs, eBooks, technical manuals, and other assets leveraged by some of the largest IT vendors in the world. What's more, I’m skilled at viral and lifestyle content creation, such as this lifehack.org blog post with over a million views and 250,000 social media shares: https://www.lifehack.org/363786/doctors-agree-hiking-good-for-your-mental-healthAn avid equestrian and outdoors enthusiast, outside of work you’ll find me hiking and training my horse in dressage.Other Specialties:ABM | Agile | Channel Marketing | Email Marketing | Generative AI | Google Analytics | HTML | Mobile Apps | SEM | SEO | Social Media
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Director, Consulting And Digital Strategy360Insights.ComKansas City, Mo, Us
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Director, Consulting And Digital Strategy360Insights.Com Dec 2021 - PresentWhitby, Ontario, CaI lead a division of Channel Marketing (formerly Channel Maven Consulting) at 360insights, overseeing speakers, channel managers, digital strategists, content marketers, and graphic designers who excel in to- with- and through-channel marketing strategies.We serve a distinguished clientele of Fortune 500 companies within a services arm of 360insights, offering an all-encompassing range of marketing agency services. Our expertise includes not only delivering highly effective and strategic marketing programs that drive demand and generate leads, but also extends to channel strategies, integrated campaign management, partner portal design and development, training, social media management, best practices, thought leadership, influencer marketing, email marketing, creative design solutions, video development, and content marketing.The depth of my experience ensures that our marketing strategies are cutting-edge and meticulously tailored to meet our clients' unique business objectives. Leveraging the latest technology and best practices, our collective experience ensures we provide marketing solutions that are not just effective, but also scalable and sustainable over long periods.In collaboration with our clients, we strive to build strong and long-lasting relationships, enhance brand recognition, and optimize ROI. Our goal is to support our clients in achieving enduring business growth and success in a highly competitive digital marketplace. -
Vice President, Consulting And Digital StrategyVp Consulting And Digital Strategy @Channel Maven Consulting, Acquired By 360Insights Jun 2019 - Dec 2021Leads content strategy and marketing, and manages a highly-effective group of project managers and content creators that produce engaging campaigns for some of the largest IT companies in the world. In this client-facing role, I act as an extension of my clients' marketing teams. I manage and oversee a variety of marketing projects and am centered on delivering highly-effective and strategic programs that drive customer demand and generate leads.Skilled at developing integrated marketing campaigns, I lead the development and execution of powerful marketing content, email campaigns, social media, thought leadership, training, video, blogs, and SEO/SEM initiatives.
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Senior Director, Content Marketing And StrategySenior Director @Channel Maven Consulting, Acquired By 360Insights 2018 - Dec 2021
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Director, Channel Marketing And ContentDirector @Channel Maven Consulting, Acquired By 360Insights Mar 2017 - Feb 2018
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Senior Marketing ManagerReturn Path May 2016 - Feb 2017Boston, Massachusetts, UsLed marketing for Return Path’s portfolio of consumer apps and the Context.IO platform. Developed highly-engaging and effective marketing campaigns through affiliate marketing, pay-per-click, email, blogging, and social media strategies.Produced global campaigns and worked with the product team to ensure proper compliance and consent were met for the EU. Also led localization efforts across the consumer apps – translating apps into 5 languages. To increase customer acquisition, I collaborated with UX teams and conducted user experience testing to improve the customer experience of Return Path’s mobile applications. Plus, as a member of the business development team, managed the budget and was held accountable for all data acquisition metrics. -
Marketing DirectorLightarrow, Inc. Apr 2012 - May 2016Led marketing, reporting directly to the CEO, for LightArrow's consumer apps. Through growth hacking and a variety of marketing and public relations initiatives, accomplished top 50 rankings in the Productivity category in the Apple App Store among 1.6 million apps available.Produced all marketing content and built the website for this cutting-edge startup. Continuously grew a community of highly-engaged users of LightArrow's productivity apps. Utilized blogging, outreach, public relations, pay-per-click, and viral content to acquire customers and grow revenue.
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Volunteer - Past PresidentSociety For Technical Communication - Austin Chapter May 2011 - May 2012As a volunteer, I led the Austin, Texas chapter of The Society for Technical Communication, which is the world’s largest and oldest professional association dedicated to the advancement of the field of technical communication.
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Manager, Global Online MarketingLifesize Apr 2011 - Apr 2012Austin, Tx, UsLed website development and email marketing for the online marketing team, and responsible for prioritizing website initiatives for the organization. Worked closely with the product marketing team to execute on all go-to-market web content for product launches related to LifeSize video conferencing products.Accountable for driving a 15% increase of leads quarter-over-quarter, led email marketing efforts to produce increasingly engaging content and programs, which resulted in improved CTR, conversions and revenue. -
Marketing Director/Information Development ManagerDovetail Software Aug 2009 - Apr 2011Austin, Texas, UsLed marketing and technical writing, reporting directly to the CEO, for Dovetail’s Employee Engagement Suite, which is a SaaS HR Help Desk solution that manages, tracks, and reports on employee interactions with HR.Developed and executed on the go-to-market strategy for Dovetail's solutions suite. Marketing tactics included re-branding, website development, content marketing, webinars, and email marketing. -
Principal Information DeveloperBorland Software Mar 2006 - Aug 2009Newbury, Berkshire, GbActed as the technical writing team leader across this company, which produced $172 million in revenue yearly, and delivered products and solutions to some of the most sophisticated developers and businesses in the world. Became an agile expert and delivered software documentation using practices from Scrum. Utilized XML help authoring models such as DITA for Borland’s ALM (Application Lifecycle Management) and PPM (Project and Portfolio Management) products such as Tempo, TeamFocus, Borland Management Solutions, and StarTeam. In charge of developing, writing, and editing online help, manuals, functional specifications, tech notes, articles, release notes, and web content.I also drove and reinforced process improvements and achievement of team strategy through effective and productive Information Development staff meetings, coaching, and mentoring. -
Technical WriterCollective Technologies Jan 2005 - Mar 2006In charge of writing and producing client profiles, responding to RFPs, and developing marketing collateral. Responsible for conducting new consultant orientation and training.
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Senior Technical Writer - ContractSelf-Employed Jan 1997 - Dec 1999Created user manuals and API documentation from inception to completion. These manuals were delivered to over 100,000 database administrators, developers and end users.Clients: Remedy Corporation & Sybase Corporation
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Senior Technical Writer/LeadInformix Software Jan 1994 - Jan 1997Part of a team that developed award-winning online and printed user guides for Informix's database products. Consistently received international awards from the Society of Technical Communication for technical writing excellence year after year.Informix is now a product family within IBM's Information Management division and was acquired in 2001.
Marilyn Rogers Skills
Marilyn Rogers Education Details
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The University Of KansasAdvertising -
Notre Dame De Sion
Frequently Asked Questions about Marilyn Rogers
What company does Marilyn Rogers work for?
Marilyn Rogers works for 360insights.com
What is Marilyn Rogers's role at the current company?
Marilyn Rogers's current role is Director, Consulting and Digital Strategy.
What is Marilyn Rogers's email address?
Marilyn Rogers's email address is ja****@****hoo.com
What is Marilyn Rogers's direct phone number?
Marilyn Rogers's direct phone number is +151246*****
What schools did Marilyn Rogers attend?
Marilyn Rogers attended The University Of Kansas, Notre Dame De Sion.
What skills is Marilyn Rogers known for?
Marilyn Rogers has skills like Agile Methodologies, Email Marketing, Cms, Enterprise Software, Management, User Experience, Social Media Marketing, Online Marketing, Strategy, Project Management, Web Analytics, Technical Writing.
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