Marilyn Stapleton Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, United States

Retired June 30, 2024

Developed and implemented marketing strategies to achieve volume and revenue forecasts for all plastic and paper take-out food containers. Provided leadership on cross functional teams to enhance performance, increase revenues, and reduce cost on existing items and to develop new products. Single point of contact for all elements of product detail, SKU rationalization, prioritization, pricing, and promotions.•Integrated Innoware Plastic products into Solo systems and trained Sales how to sell specialty take-out packaging.•Developed market segment business plans with target accounts and assisted Sales in customer research, product positioning, and preparation of formal presentations.

Extensive new product development experience with comprehensive knowledge of packaging materials and manufacturing technologies. Create and produce sales collateral to stimulate growth at existing customers while developing new business at target accounts. Bagcraft-Developed strategy to sell flexible paper bags in traditionally rigid plastic packaging markets. Created and produced sales collateral to provide a new message to stimulate growth at existing customers while developing new business at target accounts.

Managed and trained 12 manufacturer rep organizations to develop custom business opportunities while selling existing products. Directed engineering in the design and development of new products and led the manufacturing and engineering teams to identify and modify processes to meet market requirements of various segments.•Increased sales 20% to over $5 Million in one year in new division. •Established market pricing strategies and developed sales collateral to facilitate growth.

Managed key corporate account sales, directed annual contract negotiations and established pricing controls; Bunzl, Sodexho, Foodbuy, Aramark, Avendra, Centerplate, and Wal-Mart. •Increased sales by 44% to $16+Million and exceeded plan for deli container line despite resin shortages, quality issues, and backorders.•Sold platters and accessories to major supermarket chains. Designed and implemented selling strategies and collateral to direct the sales team on this $24 Million line in all segments.

Managed sales and profitability of foodservice segment at major national accounts (Perseco/McDonalds, Yum Brands, etc.) and top foodservice distributors (Sysco, Network, Edward Don, etc.). Developed programs and partnered with Ivex sales reps and brokers to identify opportunities for growth.•Directed new product development for all plastic products; including training and product launch materials, identification and commercialization of new products, enhancement or discontinuation of current products. Responsible for key business activities including pricing, cost analysis, inventory management and service levels.•Researched and analyzed market trends, including consumer demand and competitive activity and effectiveness of Ivex within each segment.

Designed and implemented marketing programs generating over $100 Million in revenue annually. Team leader moving new products from concept to commercialization. Developed and implemented training of field sales to drive all product sales. Maintained key account contacts and worked with local sales reps at distribution partners.

Mba, Marketing

Ba, Marketing