As a content creator for my personal brand, I see my role as much more than simply producing engaging posts or videos—it’s about storytelling, connection, and creating a space where authenticity thrives. My content revolves around my journey of self-discovery, personal growth, and navigating life as a single mom. Through my platforms, I aim to inspire my community to embrace their own journeys, learn from their experiences, and take steps toward becoming the best versions of themselves.Every piece of content I create is intentional. Whether it’s a heartfelt podcast episode, a reel sharing a moment of vulnerability, or an Instagram story filled with raw honesty, I strive to build a genuine connection with my audience. My focus is on authenticity—being relatable yet impactful, transparent yet encouraging. I believe that by sharing my struggles, triumphs, and lessons learned, I can help others feel seen and supported in their own lives.As the face of my brand, I take on many roles: creative director, writer, strategist, and editor. I’m deeply involved in every step of the process, from conceptualizing ideas to executing them with care. I ensure my content reflects my values and vision, whether it’s empowering women to take control of their narratives, sharing practical tips from therapy, or discussing life lessons learned along the way.Building a community is at the heart of my brand. I see my audience not as followers, but as amigas—women who support each other through life’s ups and downs. I create content that resonates with their experiences, from the relatable chaos of motherhood to the challenge of rediscovering oneself. My brand is about empowerment, healing, and growth, showing that even in our most challenging moments, we can find purpose and strength.Ultimately, my goal is to continue inspiring through storytelling, fostering a sense of connection and hope, and building a brand that reminds others they’re never alone on their journeys.

Develop a social media marketing plan, creating and posting new content, connecting with the community, and analyzing the success and performance of your social media marketing campaigns. Involves persuading influential personas, even celebrities, to promote your brand online. Advertising through influencers allows brands to promote through someone that a niche community watches, engages with and trusts on a daily basis. So, instead of being skeptical of a commercial or social media ad, consumers are trusting that if their influencer of choice loves the product, they will too. Also, creating influencer media kits. These are like a portfolio, resume, and a digital business card all rolled into one. It's a compact, easy-to-read document that you can send to brands as a way to introduce yourself. In one neat package, it tells the brand everything they need to know about you and your influencer status.

As the Marketing and Branding Associate at SBNG Certified Public Accountants, I play a pivotal role in enhancing the firm's brand presence and ensuring effective communication both internally and externally. My responsibilities span across event planning, content creation, and brand management, all aimed at strengthening the firm's market positioning and fostering a cohesive team environment.Plan, organize, and execute a variety of events, including client appreciation functions, educational seminars, and team-building activities. Manage event logistics, from selecting venues and coordinating with vendors to overseeing event setup and execution. Oversee the design, distribution, and performance tracking of newsletters, ensuring they effectively communicate key messages and updates. Ensure consistency in messaging across all newsletters, aligning with SBNG’s overall marketing strategy.Manage SBNG’s social media platforms, including content creation, scheduling, and engagement.Develop strategies to grow the firm’s online presence and enhance engagement with followers.Organize both in-office and offsite team-building activities to promote a positive and collaborative work environment. Develop and implement programs to recognize and celebrate employee achievements and milestones.Design a range of marketing materials, such as brochures, social media graphics, and event invitations, ensuring alignment with SBNG’s brand guidelines. Assist in the development and execution of branding strategies that enhance the firm’s visibility and reputation.Create compelling content for various marketing channels, including emails, and promotional materials. Manage website content, ensuring it is up-to-date and reflective of the firm’s brand and marketing goals. Collaborate with colleagues to produce thought leadership content that highlights the firm’s expertise and services.

In charge of all social media platforms and creating the content posted. Planning and strategizing email marketing campaigns to target customers and increase sales. Creating and implementing landing pages for the company website.

Manage the end-to-end operations of the stores influencer marketing campaigns. Build a team of influencers partners for the brand by managing communication and coordinate the events of activities to get the maximum from these influencer campaigns

As a part of the Nonos team I have been able to work with high endfashion brands and expand my knowledge in styling. I have had theopportunity to work surrounded by knowledgeable people who havehelped me improve my speaking skills, styling and customer service.

As a sales supervisor at Sunglass Hut I was able to take a bigger part in theretail industry. I now have more knowledge in inventory, importantfactors that impact the stores numbers and how to better handle biggerissues. Most of the time I was working alone and had to be aware of mysurroundings while also giving each customer a great experience.

As a member of Express I gained plenty of knowledge in the retail field. Iwas able to use persuasion and communication to up the sales of clothesand in store credit cards. During my time here I worked extra hours ifneeded, was able to work the cash register and style people accordingly totheir needs.

As a member of The Screamery I was able to use my communication skillsto provide quality customer service and promote the ice cream. Part ofthis job required carrying heavy equipment, standing for long periods oftime and interaction with customers and employees.