• Investor Relations: Participated in the listing process, developed and communicated Canatu’s equity story; established investor website; implemented IR platform, tools, and reporting; planned IR calendar and budget; participated in investor meetings and calls; organized key investor events such as Capital Markets Days and site visits, prepared and issued financial communications (e.g., company announcements and press releases), and represented Canatu at retail investor tradeshows and events• Strategic PR: Developed PR strategy to build US media relations and secure coverage in mid-to-top-tier business, tech, and trade media outlets, leveraging intro pitching & -meetings, interviews, key announcements, bylines, and newsjacking. Earned coverage, e.g., in Yahoo Finance, Morning Star, Semiconductor Digest, Semiconductor Engineering, Fox, ABC, NBC, and CBS News.• Demand generation: Turned marketing into a key revenue driver for the company. Built a strong pipeline with a +251% YoY increase in inbound leads and 286% ROMI (Return on Marketing Investment) in 2022. • Brand renewal: Led Canatu’s brand strategy work. Defined core values, purpose, vision, promise, story, and identity, successfully repositioning Canatu as the leader in advanced CNT and a trusted partner for forerunners. • Co-marketing: Planned and executed multiple global co-marketing programs with partners to build credibility and scale reach & opportunities.• Web renewal: Led Canatu.com renewal and development. Optimized the site for search and lead gen. Implemented on-site SEO, established keyword-optimized article properties, increasing organic traffic, conversions, and revenue.• Digital advertising: Executed multi-channel digital ads strategy to reach, convert, and engage niche audiences through highly targeted campaigns• Managed annual event planning and delivery. Id'd high-impact ops and aligned stakeholders on delivery.

• Function and team: As the first dedicated Marketing person in the company, established the marketing function and team from the ground up, overseeing two marketing specialist positions.• Brand renewal: Led the Serres brand renewal, including market research, the definition of target positioning, brand attributes, message platform, brand story, visual identity, and implementation. • Martech stack: Established the digital marketing platform, including global and local website renewals, marketing automation, social media presence, and email marketing, along with media outreach & monitoring processes.• GTM: Defined the US go-to-market strategy through market research and digital opportunity assessment, gathering competitive intel, buyer insights, and message testing. Defined GMT elements for launching surgical fluid disposal equipment into the US market. Set up localized website, implemented a marketing automation system and established a strong social media presence. Managed local marketing agencies to support the launch and manage ongoing marketing initiatives, spanning awareness and demand generation campaigns, PR, content, and event management.• Product launch: Collaborated with the Product Group, Area Sales Managers, and Distributors to plan and execute a comprehensive product launch program for a new medical device. Established product story and messaging, sales kit and campaigns to increase product awareness within target audiences. • Channel marketing: Partnered with global Distributors to co-create joint marketing efforts, while keeping all Distributors informed, engaged, and excited about our product offerings, brand, and collaboration.• Thought leadership: Developed and executed a TL strategy to strengthen the new brand, incorporating management team training and activation. • CX: Established voice-of-customer content globally to leverage customer experiences with products.• Events: Oversaw global events plan and delivery

• Function and team: Head of global Marketing and Communications with overall responsibility for leading all related activities throughout the Marioff Group, overseeing two specialist positions.• Strategy and planning: Designed and executed global brand, digital, channel marketing, PR, product launch, advertising, social media, and event strategies, plans and budgets. • Brand strategy and management: Developed brand identity standards, and applications for the Marioff - HI-FOG brands. Defined a new brand identity for the Partner Training Program.• Messaging: Developed value propositions, messaging, and marketing communications content to demonstrate the value of Marioff's fire suppression systems and lifecycle services. • Content creation: planned, created, and coordinated production of marketing materials, including web content, imagery, collaterals, reference stories, presentations, press releases, videos, animations, ads, and more.• Local marketing / Distributor engagement: Collaborated closely with Local Marketeers and Distributors to plan, budget, and oversee local marketing activities. Ensuring alignment with company goals. Shared guidance and best practices, and identified where lessons learnt could be leveraged cross-regionally.• Corporate communications and PR: Planned and executed global PR campaigns and content in close collaboration with the corporate (United Technologies) PR department. • Reference marketing: Established customer reference program. Facilitated reference authorization collection with Sales and Distributors. Leveraged successes through key win releases, reference stories, and -lists.• Event marketing: Managed global event planning and delivery, including up to 40 tradeshows, conferences, and distributor events annually. • Product launches: Planned and executed multiple product launch campaigns. • Website renewal: Managed complete renewal of the global and local websites. • Process: Established key processes and std. work

Channel marketing, digital marketing campaigns, communications, event marketing, and CRM development

Preparing quotations and handling contracts