Mariana Maldonado Varón Email & Phone Number

Based on Culture Intelligence® and Data, our company works with brands to improve their cultural marketing and communication strategies, specifically in minority markets (Latino, Black American, Asian American) in the US.

Bogotá, Distrito Capital, Colombia

Bogotá, Distrito Capital, Colombia

RESPONSIBILITIES- Monitoring the voluntary team assigning appointments with families and professionals.- Led the office team supervising daily tasks.ACHIEVEMENTS- Structure a more robust customer service flow, improving all processes into the main daily company activity; The Orientation Encounter.- Deliver successfully 90% average of the whole team's planned activities.

Colombia

RESPONSIBILITIES- Planning, implementing and controlling digital transformation, digital product development, and branding projects using SCRUM methodology.- Manage the relationship with the clients understanding their needs throughout the implementation of every project; digital marketing, digital product development, and strategic brand planning.ACHIEVEMENTS- Get done every planning event delivering successfully the 85% average of the tasks planned in the road map with more than five different accounts, working with up to 4 simultaneously.- Build and hold close relationships with every client getting above 93% satisfaction rate.

Bogotá D.C., Colombia

RESPONSIBILITIES- Planning, implementing and controlling projects using creativity in developing great brands.- Provide a complete view of brands in driving strategic advantage, adding value where and when it matters most, brand equity, perception, visibility, and positioning.- Develop brand organizational analysis and understanding of customers through audits and business strategy reviews.- Brand governance and management by guardianship/optimization programsACHIEVEMENTS- Co-leading branding projects of 4 brands in Colombia: Juan Valdez, Mónomeros, Yumbolon, Coomeva- Brand Guardian of Telefónica and Movistar brands for Latam Market (Colombia, México, Ecuador, Guatemala, Salvador, Costa Rica, Nicaragua, Panamá), guiding and training advertising agencies on the design and strategic campaigns- Development of brand research and audits of the Wavin brand and competitors in Colombia, México, Costa Rica, and Ecuador- Successfully delivered 98% average of the projects worked by the Colombian Team

RESPONSIBILITIES- Project leadership in the conceptual and creative development of the accounts, managing experiential marketing campaigns and direct contact with consumers.- Creation of strategies, concepts, and graphic guidelines with all preparation and review of analytical reports.ACHIEVEMENTS- Co-leading digital and marketing accounts in Colombia and Panamá; Global Bank Panamá, Timberland, Cabify, and Restaurante Cabana.- Control and develop digital campaigns managing the design and copywriting team.- Development of monthly analysis to improve data and statistics.

Profesional En Publicidad

Certificación En Organización De Eventos Y Protocolo

Certificate In Marketing Communications

Intercambio

Bachiller