Mari Mikava Email & Phone Number

Rotterdam, ZH, NL

New York City Metropolitan Area

• Sourcing and onboarding music curators and professionals.
• Providing feedback that summarizes the reception of Groover in the US market.
• Improving the onboarding process.

Amsterdam, North Holland, Netherlands

• Nieuwe Groove Collectief is an Amsterdam-based independent sublabel of Epsilon Records. Our collective thrives on a mix of genres, spanning organic electronic, future soul, cinematic electronica, funky house, and.
• Managing the complete artist development lifecycle, from initial scouting and onboarding to final production.
• Overseeing the production and release schedules for multiple projects simultaneously, coordinating with artists, production, and marketing teams to ensure timely and successful releases.

Amsterdam, North Holland, Netherlands

• Identifying standout tracks and talent while evaluating demo submissions for potential signings, resulting in a 30% expansion of the artist roster.
• Coordinating all operations of the record label, including marketing and promotion.
• Managing client release communication, coordinating timelines, and ensuring alignment with strategic objectives.
• Facilitating effective communication channels among clients, artists, labels, and artist management teams to support growth initiatives.

Seattle, Washington, United States

• Created multi-channel campaigns for national brands, including over-the-air audio, streaming, digital, influencer, and targeted digital solutions, resulting in a 14% increase in revenues.
• Collaborated closely with influencers, podcasts hosts, and radio personalities, developing voice-over (VO) scripts for pre-sales and marketing content that maximized the impact of on-air talent.
• Managed the entire lifecycle of marketing campaigns, proactively troubleshooting, and maintaining consistent client communication to meet delivery goals.

Miami, Florida, United States

• Curated guest lists for events, overseeing outreach, negotiation, and contracting, successfully achieving 110% of the annual target.
• Prospected and recruited thought leaders as guest speakers, with clients including NBA, Estée Lauder, Hilton, LVMH, Disney, Instagram, and various Fortune 500 companies.
• Mentored new team members, actively participated in weekly meetings, and provided support throughout the onboarding process.

Fort Lauderdale, Florida

• Managed projects, prioritized deadlines, coordinated timelines, processed job orders, and collaborated with the Account Services team to meet client deliverables for Five Below.
• Assisted in talent selection for TV spots, voice-overs, and other projects, featuring B-list actors and influencers.
• Created market analysis reports and a bi-weekly newsletter highlighting industry trends and competitive analysis.

Miami, FL

• Created and designed social media content across multiple platforms (Meta, LinkedIn, Instagram, X), resulting in significant growth, including 150k Facebook page likes, 45k Twitter followers, and 35k Instagram followers.
• Identified influencer collaboration opportunities and managed brand partnership communications for co-founders.
• Planned events, promotional activities, and coordinated video and photoshoots, while actively participating in media features and campaigns.
• Targeted and secured media contacts and press coverage with Forbes, Vox Markets, New York Post, USA Today, and PR Newswire.

New York, NY

• Assisted the Georgian Permanent Mission's diplomatic staff in preparing summary papers, reports, conference notes, and news press releases.
• Daily tasks included journalism writing, translation, summary reports, and composing Security Council presidential statements and letters.

Bachelor Of Science (B.S.) In Communication With A Major In Advertising And A Minor In Marketing

Activities and Societies: UMindfulness (Mindfulness Research and Practice Initiative) Club. Courses Included: Writing for the Digital Age.

Education record

Study Abroad Program in Humanities & Social Sciences.

Education record

Completed 3 semesters in The Global Pathways Program in the Business and Social Sciences track with a concentration in Marketing, applying.