Marina Anic Email & Phone Number

Amsterdam, Nh, Nl

Utrecht, Netherlands

Definition of MarComm brand marketing propositions, annual plans and go-to-marketplansProject management, from concept development to execution, of key projects includingleading on new website design and development as well as organising and managingpresence at the NL's' largest real estate eventIn charge of internal and external events, B2B and B2C touchpoints, asset creation andproduction, and coordination with external agenciesManagement of team strategy, including budget management and the definition andimplementation of brand, digital, and communications processes

Amsterdam, North Holland, Netherlands

In charge of defining and positioning stay products and guest experience strategy acrosshotel, extended stay, student products, as well as development of positioning for new hotelopeningsPart of core team focused on company re-branding project, covering physical and digitaltouchpoints, creative and brand, along with new market positioningDevelopment of annual plans, roadmaps, and briefings, working cross-functionally to alignplans with all enabling teams across both B2C and B2B activitiesDefinition, validation and activation of end-to-end consumer journey, including roll-out ofcommunications plan, leading on research and building out the guest insight strategyOverseeing retail store strategy and concept, working with the retail manager to secure theglobal and local supplier selection, store design and development, collection selection, andstore operations structureManaging, coaching and supporting the product and experience team, helping build outteam capabilities and fostering team growth and development

United Arab Emirates

Responsible for developing and executing regional marketing and brand strategy across allconsumer touchpoints including online and digital media, retail and trade, consumerexperiences and on-ground activationsWork cross-functionally throughout the organization on key innovations, distribution, andaccount partnerships to tell brand stories that increase brand awareness, visibility anddesirability, drive product demand and generate salesWork on cross-regional and global projects in direct coordination with German HQ teamManage agency relationships and oversee brand concepts, creative development,marketing briefs, and content creation, as well as manage relationships with key consumergroups while staying current on market trendsCoaching and professional development of marketing team members and setting teamgoals and priorities

Dubai, Uae

Supervising cross-functional teams in project management, BTL campaigns and all logisticalaspects while liaising with top management, locally and internationally, on defining contentaligned with company / marketing objectives and audienceCollaborating closely with internal regional and global teams as well as productionpartners, industry experts, editors and key community influencers to create relevantcontent that meets the needs of our audience as well as key stakeholdersPlanning, developing and executing small to mass scale events targeted to the visual andperforming arts, spanning up to 10 countriesPartnership building, relationship maintenance and tactical planning to increase base withkey industry partners and creative community by 4-fold, simultaneously increasing brandrecognition and presence in core target communitiesDeveloping marketing activities in union with company's growth strategies and working outbrand building strategies to execute the direction

Dubai, Uae

In charge of client and project related marketing campaigns and market researchConducted green house gas assessments and emissions reduction sales presentationsDeveloped and implemented emissions reduction strategies and programs

Master Of Business Administration, Marketing

Activities and Societies: • Graduated with Cum Laude honour

Bachelor Of Business Administration, Marketing

• Graduated with 3.93 GPA and Summa Cum Laude honour • AUD Dean’s List (4 consecutive years) and Golden Key Honour Society member • (2008).

Education record

Activities and Societies: • (2005) Duke of Edinburgh Silver Award, Vancouver, Canada