- Coordinate and plan social media content across all of the brand’s platforms (Instagram and Tik Tok) to be in alignment with brand’s marketing objectives- Create original content for social media platforms and website; plan photo-shoots and coordinate with design team on upcoming releases- Coordinate all influencer relations and facilitate the shipment of product to them.- Company PR contact, facilitate all press inquiries- Copywriting for all the social media channels and newsletter- Managed website design, updates, and SEO to optimize performance and user experience

I lead the entire content division at The Launch. My role is versatile, managing diverse responsibilities such as strategizing campaign concepts, coordinating photoshoots, executing photography, filming, editing, and providing direction depending on the specific requirements of each project. I am actively involved in the pre-production, production, and post-production phases of all content and campaigns.-Building and executing an effective social media strategy, creating the right content and reporting on performance and engagement numbers -Instagram, Tik Tok and Pinterest--Crafting compelling brand storytelling to enhance awareness for The Launch, an on-demand Dutch fashion brand-Content creation for all the media channels (photos, videos, graphics), web (e-commerce and retailer monthly), weekly newsletter and pop-up events- Targeting & Personalisation: Interrogating customer data to create segments for targeting of customer communications in KLAVIYO.-Creation of the weekly newsletter-Designed and maintained the website, ensuring optimal functionality and user experience in SHOPIFY-Developed and implemented new brand guidelines, establishing a cohesive and modern brand identity.- Developing specific PR campaigns to highlight and introduce new products

Managing and training a team of social media interns.Social Media- Managed the brand’s social media presence across multiple platforms, including Instagram, Twitter, Facebook, Pinterest, and Reels- Lead and created social campaigns with influencers - Managed social community, engaging with the brand’s online audience daily- Lead the social media strategy and planning of the monthly social media calendar- Organized and executed branded content shoots.- Documented and assisted in producing brand events- Analyzed data and compiled monthly reports including influencer outreach, community growth, engagement, etc.Influencers- Managed all influencer partnerships on the micro level- Negotiated and managed influencers contracts- Monitored and tracked affiliated social media posts-Creating briefs for Social Content Creators, including pulling references and thoughtfully assigning content needs to specific creators who specialize in specific style content- Organized creative influencer PR packages in partnership with the PR teamEvents-Provided support in event planning for consumer and influencer events including reaching out venues, vendors and coordinating event setup and breakdown-Created content (photos, videos, graphics) for social, web (e-commerce and retailer) and events

- Managed the brand’s social media presence across multiple platforms, including Instagram, Twitter, Facebook, Pinterest, and Reels- Assist and created content (photos, videos, graphics) for social- Developed and curated main Instagram feed posts- Created graphics for in-feed and story posts + other social initiatives- Designed newsletters and marketing emails- Wrote social and web copy- Provided support in events

- Social Media Management - Digital paid campaign analysis- Content creation for owned media- Approval of media campaign assets - Assisting in events- Copywriting