Marina Avdeeva work email
- Valid
- Valid
Marina Avdeeva personal email
Marina Avdeeva phone numbers
More than 20 years experience in Trade marketing FMCG & Health Care. Participation in the synergy of 2 companies and launch of new products with headquarters in Switzerland. Building of new team and structure of department.
-
Marketing DirectorBrighten Dec 2015 - Jul 2020Moscow
-
Commercial DirectorElpaco Dec 2014 - Dec 2015Moscow
-
Head Of Trade MarketingTeva Pharmaceuticals Apr 2013 - Dec 2014• Start-up of department• Develop of structure TM• Internal procedure development• Launch of corporate merchandising standards• Sales Force training• Field execution monitoring• Elaborating of TM activities mechanics and approving with Compliance & Legal dept• New reporting system implementation with ID code• TM activities result analysis and presentation for regions• Develop of new approach for POS order• Tenders for suppliers• Warehouse… Show more • Start-up of department• Develop of structure TM• Internal procedure development• Launch of corporate merchandising standards• Sales Force training• Field execution monitoring• Elaborating of TM activities mechanics and approving with Compliance & Legal dept• New reporting system implementation with ID code• TM activities result analysis and presentation for regions• Develop of new approach for POS order• Tenders for suppliers• Warehouse monitoring• Market visits and coaching for Sales Force • Launch new CBG molecules • Work with team (targets, expectations, achievements)• Cycle conference preparation• Plan and control of TM budget• Picture of success elaboration according company margin and strategy • TM strategy development for KA department• Preparation and presentation TM working for top-management and Zheneva colleagues Show less -
Ic Channel Marketing ManagerHead Office Of Coca-Cola Hbc Eurasia, Moscow, Russia Sep 2011 - Jul 2012• Immediate Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for IC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of IC programs within Russia • Auditing current programs within the country• Reporting and regional results… Show more • Immediate Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for IC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of IC programs within Russia • Auditing current programs within the country• Reporting and regional results analysis• Elaboration and control sales incentive programs• Trade incentive and consumer incentive program elaboration and implementation • Sales Presenter for sales force elaboration, drawing up and implementation• Elaboration and coordinating merchandising standards for IC channel according company’s strategies• Coordinating between TCCC and Marketing Managers from franchises• Workshops organization• Market Research coordination• MIT event organization• Initiation and establishing of System’s New code and new process of glasses' loading and delivery from Finished Goods Warehouse for the first time in the Russia• Leading of the Branding project• MetroExpo exhibition preparation and participation Show less
-
Juice ExecutiveHead Office Of Coca-Cola Hbc Eurasia, Moscow, Russia Sep 2010 - Sep 2011Head Office Of Coca-Cola Hbc Eurasia, Moscow, Russia• Immediate Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for IC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of IC programs within Russia • Auditing current programs within the country• Reporting and regional results… Show more • Immediate Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for IC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of IC programs within Russia • Auditing current programs within the country• Reporting and regional results analysis• Elaboration and control sales incentive programs• Trade incentive and consumer incentive program elaboration and implementation • Sales Presenter for sales force elaboration, drawing up and implementation• Elaboration and coordinating merchandising standards for IC channel according company’s strategies• Coordinating between TCCC and Marketing Managers from franchises• Workshops organization• Market Research coordination• MIT event organization• Initiation and establishing of System’s New code and new process of glasses' loading and delivery from Finished Goods Warehouse for the first time in the Russia• Leading of the Branding project• MetroExpo exhibition preparation and participation Show less
-
Fc Channel Marketing ManagerHead Office Of Coca-Cola Hbc Eurasia, Moscow, Russia Dec 2007 - Aug 2009• Future Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for FC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of programs within Russia • Auditing current programs within the country• Reporting and regional results… Show more • Future Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for FC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of programs within Russia • Auditing current programs within the country• Reporting and regional results analysis• Elaboration and control sales incentive programs• Trade incentive and consumer incentive program elaboration and implementation • «Cost optimization» project implementation• Sales Presenter for sales force elaboration, drawing up and implementation• Elaboration and coordinating merchandising standards for the company equipment according company’s strategies• Coordinating between TCCC and Marketing Managers from franchises• Workshops organization• Market Research coordination Show less
-
L&T Channel Marketing ManagerHead Office Of Coca-Cola Hbc Eurasia, Moscow, Russia Mar 2007 - Dec 2007• L&T Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for L&T channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material for L&T channel all over the country• Elaborating and ordering new equipment for L&T all over the country• Control over the implementation of programs within Russia • Auditing of L&T programs within the country• Reporting and regional results… Show more • L&T Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for L&T channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material for L&T channel all over the country• Elaborating and ordering new equipment for L&T all over the country• Control over the implementation of programs within Russia • Auditing of L&T programs within the country• Reporting and regional results analysis• Shooting educational films for all the regions in Russia Show less
-
Acting Regional Marketing ManagerCoca-Cola Hbc Eurasia, Moscow, Russia Aug 2006 - Dec 2006• KBI control over the department activity• Employees Recruitment (interview) for Marketing Department ( with HR Dept.)• Organization of Marketing weekly review • Participation in monthly review of other department• Business Plan preparation and drawing up• Control over the activity of the marketing warehouse• Cooperation with sales department
-
Key Accounts SpecialistCoca-Cola Hbc Eurasia, Moscow, Russia Jun 2005 - Aug 2006• Elaborating, implementation and controlling marketing activation with Key Accounts • Negotiating with chain ( Perekrestok, Sedmoy Kontinent, Diksi, Mosmart, Auchan, Metro etc.)• Choosing and controlling BTL agencies for promotions and activations • Participating in the design elaboration of the and POP materials for promotions• Designing and ordering uniform for the promo-personnel• Designing and ordering equipment for the promotions and activations• Targets… Show more • Elaborating, implementation and controlling marketing activation with Key Accounts • Negotiating with chain ( Perekrestok, Sedmoy Kontinent, Diksi, Mosmart, Auchan, Metro etc.)• Choosing and controlling BTL agencies for promotions and activations • Participating in the design elaboration of the and POP materials for promotions• Designing and ordering uniform for the promo-personnel• Designing and ordering equipment for the promotions and activations• Targets setting for Market Developers on KBI of marketing activity• Outlets auditing• Equipment ordering for local and national chains• Monthly reports preparing • Sales volume monitoring and elaborating mechanics of program for increase volume• New promotions, result of promo and promo- analysis presentation for KA Managers • Elaboration of innovative equipments for supermarkets Show less
-
National Promo And New Product Launch SpecialistCoca-Cola Hbc Eurasia, Moscow, Russia Apr 2004 - Jun 2005• National Promo activations in Moscow regions and GRT (Golden Ring Territory)• Announcing tenders for BTL agencies for national promo implementation• Negotiating with agencies• POP materials ordering for National Promo• Prizes& POP distribution (Moscow region & GRT)• Controlling the work of the agencies• National campaigns presentation for sales department• Elaborating and tracing sales incentive programs• Preparing reports on KBI• Controlling the… Show more • National Promo activations in Moscow regions and GRT (Golden Ring Territory)• Announcing tenders for BTL agencies for national promo implementation• Negotiating with agencies• POP materials ordering for National Promo• Prizes& POP distribution (Moscow region & GRT)• Controlling the work of the agencies• National campaigns presentation for sales department• Elaborating and tracing sales incentive programs• Preparing reports on KBI• Controlling the implementation of key activities Show less
Marina Avdeeva Skills
Marina Avdeeva Education Details
-
ОгиэтМаркетинг -
Огу
Frequently Asked Questions about Marina Avdeeva
What is Marina Avdeeva's role at the current company?
Marina Avdeeva's current role is Marketing Director – BRIGHTEN.
What is Marina Avdeeva's email address?
Marina Avdeeva's email address is wi****@****mail.ru
What is Marina Avdeeva's direct phone number?
Marina Avdeeva's direct phone number is (215) 591*****
What schools did Marina Avdeeva attend?
Marina Avdeeva attended Огиэт, Огу.
What skills is Marina Avdeeva known for?
Marina Avdeeva has skills like Trade Marketing, Fmcg, Coca Cola, Category Management, Shopper Marketing, Recruiting, Start Up Trade Marketing, Team Synergy, Trade Compliance, Procedure Development, Cost Saving Initiatives, Generic Drugs.
Not the Marina Avdeeva you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial