Marina Avdeeva

Marina Avdeeva Email and Phone Number

Marketing Director – BRIGHTEN
Marina Avdeeva's Location
Russia, Russian Federation
Marina Avdeeva's Contact Details

Marina Avdeeva work email

Marina Avdeeva personal email

n/a

Marina Avdeeva phone numbers

About Marina Avdeeva

More than 20 years experience in Trade marketing FMCG & Health Care. Participation in the synergy of 2 companies and launch of new products with headquarters in Switzerland. Building of new team and structure of department.

Marina Avdeeva's Current Company Details

Marketing Director – BRIGHTEN
Marina Avdeeva Work Experience Details
  • Brighten
    Marketing Director
    Brighten Dec 2015 - Jul 2020
    Moscow
  • Elpaco
    Commercial Director
    Elpaco Dec 2014 - Dec 2015
    Moscow
  • Teva Pharmaceuticals
    Head Of Trade Marketing
    Teva Pharmaceuticals Apr 2013 - Dec 2014
    • Start-up of department• Develop of structure TM• Internal procedure development• Launch of corporate merchandising standards• Sales Force training• Field execution monitoring• Elaborating of TM activities mechanics and approving with Compliance & Legal dept• New reporting system implementation with ID code• TM activities result analysis and presentation for regions• Develop of new approach for POS order• Tenders for suppliers• Warehouse… Show more • Start-up of department• Develop of structure TM• Internal procedure development• Launch of corporate merchandising standards• Sales Force training• Field execution monitoring• Elaborating of TM activities mechanics and approving with Compliance & Legal dept• New reporting system implementation with ID code• TM activities result analysis and presentation for regions• Develop of new approach for POS order• Tenders for suppliers• Warehouse monitoring• Market visits and coaching for Sales Force • Launch new CBG molecules • Work with team (targets, expectations, achievements)• Cycle conference preparation• Plan and control of TM budget• Picture of success elaboration according company margin and strategy • TM strategy development for KA department• Preparation and presentation TM working for top-management and Zheneva colleagues Show less
  • Head Office Of Coca-Cola Hbc Eurasia, Moscow, Russia
    Ic Channel Marketing Manager
    Head Office Of Coca-Cola Hbc Eurasia, Moscow, Russia Sep 2011 - Jul 2012
    • Immediate Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for IC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of IC programs within Russia • Auditing current programs within the country• Reporting and regional results… Show more • Immediate Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for IC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of IC programs within Russia • Auditing current programs within the country• Reporting and regional results analysis• Elaboration and control sales incentive programs• Trade incentive and consumer incentive program elaboration and implementation • Sales Presenter for sales force elaboration, drawing up and implementation• Elaboration and coordinating merchandising standards for IC channel according company’s strategies• Coordinating between TCCC and Marketing Managers from franchises• Workshops organization• Market Research coordination• MIT event organization• Initiation and establishing of System’s New code and new process of glasses' loading and delivery from Finished Goods Warehouse for the first time in the Russia• Leading of the Branding project• MetroExpo exhibition preparation and participation Show less
  • Head Office Of Coca-Cola Hbc Eurasia, Moscow, Russia
    Juice Executive
    Head Office Of Coca-Cola Hbc Eurasia, Moscow, Russia Sep 2010 - Sep 2011
    Head Office Of Coca-Cola Hbc Eurasia, Moscow, Russia
    • Immediate Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for IC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of IC programs within Russia • Auditing current programs within the country• Reporting and regional results… Show more • Immediate Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for IC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of IC programs within Russia • Auditing current programs within the country• Reporting and regional results analysis• Elaboration and control sales incentive programs• Trade incentive and consumer incentive program elaboration and implementation • Sales Presenter for sales force elaboration, drawing up and implementation• Elaboration and coordinating merchandising standards for IC channel according company’s strategies• Coordinating between TCCC and Marketing Managers from franchises• Workshops organization• Market Research coordination• MIT event organization• Initiation and establishing of System’s New code and new process of glasses' loading and delivery from Finished Goods Warehouse for the first time in the Russia• Leading of the Branding project• MetroExpo exhibition preparation and participation Show less
  • Head Office Of Coca-Cola Hbc Eurasia, Moscow, Russia
    Fc Channel Marketing Manager
    Head Office Of Coca-Cola Hbc Eurasia, Moscow, Russia Dec 2007 - Aug 2009
    • Future Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for FC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of programs within Russia • Auditing current programs within the country• Reporting and regional results… Show more • Future Consumption Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for FC channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material all over the country• Elaborating and ordering new equipment all over the country• Control over the implementation of programs within Russia • Auditing current programs within the country• Reporting and regional results analysis• Elaboration and control sales incentive programs• Trade incentive and consumer incentive program elaboration and implementation • «Cost optimization» project implementation• Sales Presenter for sales force elaboration, drawing up and implementation• Elaboration and coordinating merchandising standards for the company equipment according company’s strategies• Coordinating between TCCC and Marketing Managers from franchises• Workshops organization• Market Research coordination Show less
  • Head Office Of Coca-Cola Hbc Eurasia, Moscow, Russia
    L&T Channel Marketing Manager
    Head Office Of Coca-Cola Hbc Eurasia, Moscow, Russia Mar 2007 - Dec 2007
    • L&T Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for L&T channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material for L&T channel all over the country• Elaborating and ordering new equipment for L&T all over the country• Control over the implementation of programs within Russia • Auditing of L&T programs within the country• Reporting and regional results… Show more • L&T Channel strategy elaboration and development• Planning, preparation and implementation of annual budgets for L&T channel• Business Plan preparation and drawing up• Elaborating and ordering new POP material for L&T channel all over the country• Elaborating and ordering new equipment for L&T all over the country• Control over the implementation of programs within Russia • Auditing of L&T programs within the country• Reporting and regional results analysis• Shooting educational films for all the regions in Russia Show less
  • Coca-Cola Hbc Eurasia, Moscow, Russia
    Acting Regional Marketing Manager
    Coca-Cola Hbc Eurasia, Moscow, Russia Aug 2006 - Dec 2006
    • KBI control over the department activity• Employees Recruitment (interview) for Marketing Department ( with HR Dept.)• Organization of Marketing weekly review • Participation in monthly review of other department• Business Plan preparation and drawing up• Control over the activity of the marketing warehouse• Cooperation with sales department
  • Coca-Cola Hbc Eurasia, Moscow, Russia
    Key Accounts Specialist
    Coca-Cola Hbc Eurasia, Moscow, Russia Jun 2005 - Aug 2006
    • Elaborating, implementation and controlling marketing activation with Key Accounts • Negotiating with chain ( Perekrestok, Sedmoy Kontinent, Diksi, Mosmart, Auchan, Metro etc.)• Choosing and controlling BTL agencies for promotions and activations • Participating in the design elaboration of the and POP materials for promotions• Designing and ordering uniform for the promo-personnel• Designing and ordering equipment for the promotions and activations• Targets… Show more • Elaborating, implementation and controlling marketing activation with Key Accounts • Negotiating with chain ( Perekrestok, Sedmoy Kontinent, Diksi, Mosmart, Auchan, Metro etc.)• Choosing and controlling BTL agencies for promotions and activations • Participating in the design elaboration of the and POP materials for promotions• Designing and ordering uniform for the promo-personnel• Designing and ordering equipment for the promotions and activations• Targets setting for Market Developers on KBI of marketing activity• Outlets auditing• Equipment ordering for local and national chains• Monthly reports preparing • Sales volume monitoring and elaborating mechanics of program for increase volume• New promotions, result of promo and promo- analysis presentation for KA Managers • Elaboration of innovative equipments for supermarkets Show less
  • Coca-Cola Hbc Eurasia, Moscow, Russia
    National Promo And New Product Launch Specialist
    Coca-Cola Hbc Eurasia, Moscow, Russia Apr 2004 - Jun 2005
    • National Promo activations in Moscow regions and GRT (Golden Ring Territory)• Announcing tenders for BTL agencies for national promo implementation• Negotiating with agencies• POP materials ordering for National Promo• Prizes& POP distribution (Moscow region & GRT)• Controlling the work of the agencies• National campaigns presentation for sales department• Elaborating and tracing sales incentive programs• Preparing reports on KBI• Controlling the… Show more • National Promo activations in Moscow regions and GRT (Golden Ring Territory)• Announcing tenders for BTL agencies for national promo implementation• Negotiating with agencies• POP materials ordering for National Promo• Prizes& POP distribution (Moscow region & GRT)• Controlling the work of the agencies• National campaigns presentation for sales department• Elaborating and tracing sales incentive programs• Preparing reports on KBI• Controlling the implementation of key activities Show less

Marina Avdeeva Skills

Trade Marketing Fmcg Coca Cola Category Management Shopper Marketing Recruiting Start Up Trade Marketing Team Synergy Trade Compliance Procedure Development Cost Saving Initiatives Generic Drugs Innovation Development Standards Development

Marina Avdeeva Education Details

  • Огиэт
    Огиэт
    Маркетинг
  • Огу
    Огу

Frequently Asked Questions about Marina Avdeeva

What is Marina Avdeeva's role at the current company?

Marina Avdeeva's current role is Marketing Director – BRIGHTEN.

What is Marina Avdeeva's email address?

Marina Avdeeva's email address is wi****@****mail.ru

What is Marina Avdeeva's direct phone number?

Marina Avdeeva's direct phone number is (215) 591*****

What schools did Marina Avdeeva attend?

Marina Avdeeva attended Огиэт, Огу.

What skills is Marina Avdeeva known for?

Marina Avdeeva has skills like Trade Marketing, Fmcg, Coca Cola, Category Management, Shopper Marketing, Recruiting, Start Up Trade Marketing, Team Synergy, Trade Compliance, Procedure Development, Cost Saving Initiatives, Generic Drugs.

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