Marina Azcarate

Marina Azcarate Email and Phone Number

Head of Marketing @ Mitti Labs
Barcelona, CT, ES
Marina Azcarate's Location
Barcelona, Catalonia, Spain, Spain
Marina Azcarate's Contact Details

Marina Azcarate personal email

About Marina Azcarate

17 years of professional experience in media, start-ups and B2B tech across multiple sectors: climate tech, mobile apps, data services. Expertise in ‘0 to 1’ and ‘1 to 10’ marketing stack building: hands-on content and brand development, multi-channel pipeline growth, international PR.10 years of work experience in Asia. Fluent in English, Spanish, and French. Intermediate Hindi.

Marina Azcarate's Current Company Details
Mitti Labs

Mitti Labs

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Head of Marketing
Barcelona, CT, ES
Website:
mittilabs.earth
Employees:
54
Marina Azcarate Work Experience Details
  • Mitti Labs
    Head Of Marketing
    Mitti Labs
    Barcelona, Ct, Es
  • Mitiga Solutions
    Head Of Marketing
    Mitiga Solutions Jul 2023 - Present
    Barcelona, Catalonia, Spain
    Mitiga Solutions is a ‘deep tech’ start-up that helps clients understand and act on their exposure to climate change through its platform EarthScan. Led the post-Series A, bottom-up creation of the marketing/comms function across the full stack.
  • 58Bridges
    Marketing Consultant
    58Bridges Dec 2018 - May 2023
    Barcelona Area, Spain
    Worked with two scale-ups in based in Silicon Valley as multi-year clients: LotusFlare (Telecoms) & iMerit (Data Services). Created both their entire marketing stack from scratch, working closely with product, sales, and engineering teams to transform technical concepts into impactful marketing assets. ●Strategic messaging & branding: brand identity creation, website design & development. ●Content marketing development: technical product sheets, case studies, white papers ● Video creation: product demos, use case visualizations, client testimonials, hiring videos ● PR & media partnerships: webinars, earned and paid media in trade newsletters, specialized outlets in mapping and GIS. ● Contributed to iMerit’s employee growth from 800 to 6,000 employees and the closing a a USD 20Mn Series B round in February 2020. Website traffic grew 25X, top of funnel inbound leads grew 30X. ● LotusFlare’s workforce grew by 45% to 200 people, and won a major telecom industry award in 2019. The company closed 4 major deals with leading telecom companies, taking the number of DAUs for 'Digital Network Operator', its flagship digital product to 10Mn.Skills: Content Marketing · Lead Generation · Strategic Thinking · ABM · Campaign conceptualization
  • Aticco
    Pr Advisor
    Aticco Jul 2017 - Dec 2017
    Barcelona Area, Spain
    Founded in September 2016, Aticco is Barcelona's largest co-working space. Advised the founders on their PR strategy and managed relationships with local news outlets and real estate trade media.
  • Open Garden Inc.
    Head Of Global Marketing
    Open Garden Inc. Nov 2014 - Jul 2017
    Manila, San Francisco, Barcelona
    San Francisco-based Open Garden is the creator of FireChat, the first messaging app that works without the Internet. The company’s mission is to connect the next 5 billion devices through peer-to-peer connections. Open Garden has won the Financial Times’ Boldness in Business Award and the SXSW Innovation Award.● Contributed to strategic communications, go to market planning and new features launches around the world to grow the app's user base to 10Mn globally ● Led the execution of marketing plans by hiring and managing a team of 3 full-time staff and 30 part-time contributors in Manila ● Closed partnerships with 3 media companies and one large government agency who used FireChat as a platform for news and public safety alert distribution. In June 2016, FireChat rose to #1 app on the App Store and #5 across categories on Google Play in the Philippines. ● Prospected 200 app publishers globally to distribute the company’s SDK. Owned the entire lead generation pipeline, from research, to outreach and partnerships closing. ● Contributed to a 3 people PR team which earned media coverage worth USD 5 Mn across hundreds of outlets globally ● Managed public relations in Asia and Spanish-speaking markets, securing coverage in top tier outlets such as Tech in Asia, TechCrunch and Quartz ● Appeared as a guest on Bloomberg Philippines, CNN Philippines, NDTV in India, TV3 in Spain and Univisión in Colombia ● Represented the company as a speaker at Tech in Asia Jakarta, Mobile X Mobilisation in Berlin, Social Summit and RightsCon in Manila.
  • Wieden + Kennedy
    Business Manager, Motherland Magazine
    Wieden + Kennedy Jun 2011 - Jun 2014
    Delhi Area, India
    Motherland is a cult magazine and website about contemporary Indian culture. It is published by Wieden + Kennedy, the largest independent advertising agency in the world. ●Established the magazine’s domestic and international distribution network from zero to 300 outlets across specialized retail, newsstands, e-commerce. ● Built its advertising base from scratch, drawing in recurring clients like Levi's, Heineken and Absolut ● Worked with in-house developers and external vendors to build our responsive, rich media website: motherlandmagazine.com.
  • Babel Press
    Head Of Production & New Business
    Babel Press Jul 2008 - May 2011
    Delhi Area, India
    Babel Press is a video news agency founded in 2007. It produces award-winning programs for leading broadcasters in Europe, including ARTE, Canal+ and France 24. ● Managed a team of seven people on the production of 200 news features and 25 documentaries across Asia ● As the company size grew from ten to thirty employees in two years, set up company-wide cost tracking and administrative processes ● Handled cash flow: organized production budgets, raised and tracked client invoices, supervised payroll ● Established a new division to produce corporate films for companies and international organisations such as UNHCR, Air Liquide and Alstom.
  • Technicolor
    Business Analyst
    Technicolor Jun 2007 - Jul 2008
    Delhi Area, India
  • Canal+
    Business Analyst
    Canal+ Aug 2006 - Feb 2007
    Paris Area, France

Marina Azcarate Skills

Business Strategy Lead Generation Video Production Digital Strategy Online Advertising New Media Marketing Communications Advertising Entrepreneurship Corporate Communications Digital Media Marketing Strategy Business Development Digital Marketing Project Management Broadcast Social Media Google Analytics Custom Content Creation User Experience Design User Interaction E Commerce Corporate Branding Financial Planning

Marina Azcarate Education Details

Frequently Asked Questions about Marina Azcarate

What company does Marina Azcarate work for?

Marina Azcarate works for Mitti Labs

What is Marina Azcarate's role at the current company?

Marina Azcarate's current role is Head of Marketing.

What is Marina Azcarate's email address?

Marina Azcarate's email address is az****@****ail.com

What schools did Marina Azcarate attend?

Marina Azcarate attended Emlyon Business School, Indian Institute Of Management, Indore, Bande À Part Escuela De Cine Barcelona.

What are some of Marina Azcarate's interests?

Marina Azcarate has interest in Arts And Culture.

What skills is Marina Azcarate known for?

Marina Azcarate has skills like Business Strategy, Lead Generation, Video Production, Digital Strategy, Online Advertising, New Media, Marketing Communications, Advertising, Entrepreneurship, Corporate Communications, Digital Media, Marketing Strategy.

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