Marina Boter Email & Phone Number

We believe Words Matter and we bring communication without barriers through our servicesin over 750 language combinations with a perfect balance of technology and human touch. Translation, Interpreting, Intellectual Property solutions at a maximum level of quality in industries such as Pharma, Manufacturing and Automation.

Madrid Y Alrededores, España

Shifting your company to Cloud will bring not only efficiencies but new ways of making business and transformation to your organization. If you don’t do it, others will. Digitalization is a new way of making your business more agile, responsive, resilient, and ready for current challenges. In Accenture we believe in real time change and are ready to be part of your challenges and bets.

Paseo Del Club Deportivo, 1 , Centro Empresarial La Finca - Edificio 1

I am a Digital Business Advisor for our flagship customers in the Sports and Consumer Industry. I help them reinvent their business and boost new revenue streams through digital transformation. Merging all my marketing experience with my technology skills I envision change.• Fans, Consumers and Communities digital journeys are transforming the industry businesses through technology and digital innovation. This transformation requires changes in human resources, marketing, operations and business areas on top of technology where my expertise is very valuable.• Real Madrid, La Liga, Real Sociedad, FIFA, the French Football League, Qatar Telco Ooredoo, BAT and GBK Indonesia and are some of the franchises where I am leveraging my marketing skills with a digital profile acting as an advisor and a digital marketing subject expert. • I have also led the Real Madrid partnership from the sponsorship side for 4 years and joined the executive board of the Club´s Digital transformation representing Microsoft.• I report to the Applied Innovation & Incubation team in Corp HQ in Seattle and work with V-teams on a worldwide basis. Our Innovation approach covers AI, IoT, VR, AR, BI, and the whole Cloud Platform for Consumer and Fan Journey

Paseo Del Club Deportivo, 1 , Centro Empresarial La Finca - Edificio 1

MAIN ACHIEVEMENTSComplete reorganization of the marketing department stablishing a new audience approach and a 360 º communication strategy, deplying new processes in campaign management and marketing activities (committees, status, centralization of communication agencies and web services) achieving efficiencies above 20%.• Increase of work environment metrics by 3 points, merging B2C & B2B areas.• Company Privacy Lead successfully achieving all metrics.• Launch of Microsoft on-line Store: 15% year to year growth.• Improvement of customer satisfaction by 7 points over target, trough marketing campaigns and digital assets.• Develop and Audience centric approach addressing various targets such as Consumers, Students, IT & Developers, Small & Medium Businesses and Corporate Accounts.

MAIN ACHIEVEMENTSWith the liberalization of the sector this is one of the most relevant moments in the telecommunications industry in Spain where Telefónica had to reinvent itself and define its marketing and communication model due to the entrance of all the new challengers looking to beat the monopoly.• Create a new model/management of advertising, media and direct marketing agencies for Telefónica group (fixed, mobile, Internet, yellow pages) then exported to international markets. Responsible for PR and Sponsorship partnerships such as F1, Football and Cycling.• Key position in defining the strategy to defend Telefónica from competition with remarkable success in a new scenario based on price and a very hostile regulatory environment.• Member of the company's strategy and reorganization taskforce teams with McKinsey.• Launch of the broadband offers, Imagenio TV and the double and triple offers with a complete repositioning towards the digital home, with a global approach of advertising, point of sale, telemarketing, web and on-line sales.• Launch of an innovative approach to SMEs and autonomous through specific programmes.• Close collaboration with the areas of sales, billing, claims, operations and strategy planning in the business development plans.• Innovative promotions and media mix proposals increasing sales on digital channels by 40% and reducing advertising budgets by 25%• Management of more than 60 million euros annual budget and teams over 40 people.

MAIN ACHIEVEMENTSI was hired as Special Advertising Sales Director with the goal of transforming a traditional sales approach with no variable salary nor incentives into a modern team measured by objectives and quantitative metrics. • It was a tough challenge I assumed successfully for a 15 people team.• Reaching targets and increasing revenue in areas such as Sports and Children programmes.• Taking a direct sales role for the first time in a challenging regulated environment in the Spanish TV Market.

I took over the classic tasks for a Brand Manager and in 3 years was promoted to Group Brand Manager in a complicated sector as Regulation was increasing the pressure over this market year by year.• Responsible for national and international brands such as Domecq Sherry Wines, Ballantine’s, Beefeater or Stolichnaya.• Managing trade marketing both in Retail & Horeka.• Market Research P&L Management.• Launching successful innovative PR & Promotional programmes to increase sales and awareness within the challenging Regulation policies of the liqueur sector.• Responsible for PR and Sponsorship new programmes such as Snowboard, Jet Sky and Cycling.

Account Exec for diverse clients such as De Beers, Repsol and Unilever.

Programa Para Directivos, Transformando La Organización Hacia El Cliente

Digital Transformation, Programa Directivos Para Telefónica

Publicidad Y Marketing

Education record

In-Company Telefónica-, Programa Para Directivos, 8 Jornadas- 25-05 Al 6-06

Programa In-Company, Microsoft Manager Community Forum

Programa Directivos Telefónica

Programa Directivos Telefónica, Transformando La Organización Hacia El Cliente