Marina Calderon Email and Phone Number

Building the all-in-one health partner for healthy businesses in Spain. Spreading the voice about the amazing results of creating a healthy culture where employees are taken cared off, have great mental and physical health and can find a great balance between work and personal life.

Disrupting health care systems in Europe with the best quality health insurances services, high-end technology and radical transparency.

Growing as a Marketing Professional at ODILO and part of the Content Marketing Team I define and execute Content Marketing Strategies focused on lead generation and sales aligned with Communications and Field Marketing teams. As part of the project management philosophy of ODILO, I execute the content strategies, creating copies, design briefs and analysing results using analytic tools. Some of my tasks are:- Social Media Management- Content Campaigns Strategy Definition- Content Calendar Management- Corporate copywriting and storytelling- Campaigns analysis

At ODILO we are chaging the rules of e-learning and education in all types of organization. As part of the Marketing Team I am leading communications and content creation projects as well as supporting the sales team by creating assets and running Inbound Marketing campaigns. Some of these projects envolve:- Brand and voice definition- Social Media Management- Digital and phisical content creation- Copywriting for different assets and campaigns- Design breifs creation- PR Management

At the Educational Market Marketing team at SM I work on digital and offline campaigns to position the Groups' new educational products and participate to the business growth. By creating different marketing materials (ads, goodies, brochures...), running email and online ads campaigns, organising events, among other tasks I take on, I support the sales team work and help building strong relationships with teachers and schools.

As part of my practical learning at Universidad Pontificia de Salamanca I worked at Okami Bio. During this internship I worked on the international E-commerce marketing strategy doing SEO keyword targeting and participating on website content creation (in different languages and for different countries). To accomplish that, I used Hubspot, Alexa and Moz.

Participating in Influencers program building: influencers research, targeting, and negotiating. Creating Instagram content as part of the social media engagement program.

Participating in ads creation for professional magazines and newspapers and in webinar organization as a part of brand content creation and engagement. Organising and attending IBC 2015 Show in Amsterdam and IDF 2015 in San Francisco and working on customer leads management through SalesForce.

The different marketing activities in which I participated include: -Competitive Social Media Analisys using the analytics tools for each network and Social Media management with Hootsuit. -Events organization: trade shows as IBC 2014 and SCTE 2014, launch parties and seminars. -Attending IBC 2014: customers and press interaction.-Creating Envivio’s Wikipedia page -New website creation working with Wordpress and Jumpchart.