Marina Chaffanjon Email & Phone Number

Geneva, Switzerland

Saint-Julien-En-Genevois, Auvergne-Rhône-Alpes, France

Clients: - DHGROUP (ex-employer): project management for the creation of the Lacoste Guiana e-commerce site from scratch• Led cross-functional teams to successfully deliver project on time and under budget resulting in +11% increase in sales. • Coordinated project team meetings and communication, prepared project schedule and plan and presentations for stakeholders.• Analysed and optimized product assortment and hierarchy for the e-commerce website.- PHOTOMAOTON France (part of ME GROUP): temporary support of the operational marketing department • Created effective trade marketing material to educate and engage prospective clients in support of sales departments. • Implemented operational marketing plan and orchestrated numerous campaigns simultaneously.• Developed marketing and sales tools in close collaboration with the sales and technical teams.• Managed social media accounts for optimal audience engagement and increased online presence.• Reported performance and ROI of marketing campaigns.• Streamlined internal processes by implementing standardized reporting templates, tracking tools, and writing processes to improve efficiency.

Cayenne, Arrondissement De Cayenne, French Guiana

DH GROUP is a local group that represents various brands through 12 POS in French Guiana in the furniture, home decoration, and clothing industries (Lacoste, Mango, Undiz, Conforama, GiFi, etc.)- Developed and executed annual 360° media and marketing plan (OOH, radio, print, TV), and managed 500k EUR annual marketing budget.- Supported sales departments with trade marketing tools: POSM, event marketing, in-store animations- Developed digital strategy, and managed social media, newsletters, and influencer partnerships.- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.

French Guiana

- Implemented business strategies, increasing revenue (8M EUR, +5%).- Developed successful trade marketing tools (POSM, merchandising, pricing, in-store animations) to - attract new customers and retain existing ones.- Recruited, managed, trained, and animated 16 team members; increased employee retention rates by providing ongoing professional development opportunities.- Continuously refined operational processes to support business growth without compromising quality or customer experience.- Streamlined inventory management processes for improved efficiency and reduced waste.

Paris Area, France

Scope : 27 subsidiaries, 4 brands, 2 axes- Managed brand images of DKNY, Aramis, Ermenegildo Zegna, and Lab Series.- Advised 27 subsidiaries on marketing activation plans and influenced global strategies.- Devised product pricing strategies and trade marketing investments to support growth.- Streamlined data management processes to improve overall forecast quality and consistency.- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.

Dubai (Uae)

Scope: 12 boutiques across two countries (UAE and India) in 6 cities- Collaborated closely with boutique managers, malls, retail, and supply chain departments to develop successful trade marketing strategies resulting in 10% annual sales growth and an 8% annual increase in in-store traffic. - Developed comprehensive go-to-market regional plans, outlining target audiences, messaging strategies, tactics, timelines, and budgets.- Expanded market presence in the UAE and India by identifying new business opportunities and forging strategic partnerships (6 new boutique openings).- Organized and facilitated an impressive average of 8 events per boutique per month, with budgets reaching up to 120K EUR, using the AGILE project management methodology.

Dubai (Uae)

Scope : Travel Retail and Local Market in 14 countries and 18 airports, 3 axes- Executed successful product launch campaigns, in cooperation with the brand house and sales departments driving 5% growth in market share within the target segment.- Presented novelties to local retailers and travel operators, negotiating exclusive deals.- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.- Implemented metrics-driven reporting to analyze campaign performance and inform future decision-making.

London, United Kingdom

- Researched FMCG, luxury, and healthcare markets worldwide, and monitored press and competition.- Identified 150 target companies and proposed action plans for approaching them – 6 of them became the company’s clients.

Msc In Marketing, Luxury Strategies, Crm

Activities and Societies: Luxury ClubMasters Thesis: “The Past, the Present and the Future of the Russian Luxury Market”

Ma, European Studies/Civilization

Activities and Societies: European Society

Exchange Student

Activities and Societies: Uppsala Association of International Relations

Ba (Hons), International Relations And Affairs