I'm a third-year Marketing Management student with a keen interest in captivating new consumer markets through the combination of psychology and creativity. The dynamic nature of marketing, constantly evolving alongside societal shifts, is what drives my passion for this field.Over the past three years of my academic journey, I've come to realize that delving into the psychology behind consumer behaviour and observing the direct impact of marketing on society deeply resonates with me.My practical experience includes working with a promotional company, where I honed my skills in data analysis, design, social media management, and search engine optimization. One of my proudest achievements was spearheading the creation of their Instagram page, which not only amassed hundreds of followers but also attracted numerous new clients.I'm enthusiastic about leveraging my outgoing and creative personality in a summer position in digital marketing. If you have any advice for an aspiring marketing professional or wish to explore potential opportunities, feel free to reach out to me at mierullo@uoguelph.ca.