Marina M Kirschner Email & Phone Number

New York, New York, Ny, Us

Oversee Marketing globally across Hair, Skin, Color and Fragrance categories. 80+ countries, team of 70 people reporting into CEO.

Paris, Fr

Led the development and execution of insight driven omnichannel plans to convert shoppers throughout the path-to-purchase for $2 billion beauty brand.• Joined and participated in creating new Shopper Marketing Department to help drive consumption by leveraging consumer insights and developing marketing plans to convert consumers into L’Oreal Paris shoppers, across major US retailers such as Walmart, Ulta and Walgreens.• Directly responsible for L’Oreal Paris’ business and strategy at Target (Make Up, Haircare, Haircolor and Skincare), representing $270MM in sales; second largest across L’Oreal USA.• Led creation of innovative go to market omnichannel plans including social and digital media, promo strategy, in-store merchandising, events, sampling and supporting Ecommerce business.• Ideated and launched 1st ever CPG In-Store Beauty Pop Up Studio; resulting in 7x sales lifts, 76% out of stocks reduction; and 22% reduction in returns – both large business drainers for L’Oreal Paris at Target. Won L’Oreal USA recognition for Innovation from company’s CEO.

Paris, Fr

Managed $210MM Haircolor category representing 40% of business; leader in the US.• Led largest Haircolor Market launches in 2015 and 2016, reaching a 3 $ mkt share in Y1; and helping overall category get back to growth after 3 years; and for L’Oreal to reach 40 $ share.• Briefed and executed new advertising campaigns (TV, Print, Social and Digital; General Market & Hispanic), determined budget, placing and analytics. Managed 6 different agencies including Digital, PR, Media, Social, Creative and Search.• In first year on the brand, developed the most successful digital media advertising campaign for L’Oreal USA based on brand awareness lift, sales, share and speed to market.• Led Haircolor CRM Loyalty program recruiting 1MM members, generating 50% increase in buying rate, and 15% increase in Loyalty in an environment where loyalty was -7%. Oversaw CRM and programmatic strategy to increase recruitment and engagement.

Paris, Fr

Assistant Vice President, Marketing (May 2013 – May 2014)Brand Director, Marketing (January 2011 – April 2013)Senior Brand Manager, Marketing (January 2009 – December 2010)Brand Manager, Marketing (September 2007 – December 2008)• Recruited into L’Oreal to help bring CPG business model to the Salon Professional Market in the US.• Managed Redken Haircolor and Men’s businesses representing $240MM in sales, 65% of total Redken US sales; maintained leadership in Professional Haircolor in the US; achieved 6.5% growth versus 3.1% market.• Launched 5 new brands entering the Latin, Baby Boomer and Natural/Organic markets. Selected to lead biggest launch in the Professional Product Division at L'Oreal, overachieving budget by 5%.• Managed brand relationships with cross-functional teams including Global Development, Manufacturing, Purchasing, Operations, Finance, Social, Digital, Sales, Education and Creative.

• Responsible for Marketing, Finance and Sales for Motorola’s wireless carry-on solutions for Latin America; increased division sales by 100% within year one.• Responsible for establishing and leading new teams in Latin America’s satellite offices inBrazil, Argentina, and Mexico; coordinated manufacturing with factories in China.• Company sold to Private Equity Firm in 2007.

• Founding member of Organic food manufacturer in Latin America for sale in US.• Wrote business plan and established US operations; hired and managed 3 employees.• Negotiated and secured agreements with over 10 nationwide distributors and supermarkets, including Wakefern, Albertsons and Stop & Shop.• Won most innovative product at NYC Javits Center Food Convention (animal shaped fish nuggets for kids).

Massy, Île-De-France, Fr

• Responsible for product selection, cost negotiation, forecasting, purchasing, pricing and merchandising in the Food, Hygiene, Household Goods in both National and Private Label categories.• Managed $125MM purchasing portfolio comprised of 2,000 products from over 100 vendors, largest portfolio managed by a woman employee.• Negotiated one-on-one with senior managers and company executives of largest companies in their categories including Kraft Foods, Unilever, Molinos Rio de la Plata and Arcor (#1 candymanufacturer in the world).

Business Economics, Gpa: 4.0

Business Economics, Finance And International Relations