- Collaborate with team members to come up with effective campaign and social media strategies- Execute social media campaign plans and strategies for client to assist them in reaching their goals- Write press releases and pitch new certificate programs offered at SC&I resulting in coverage- Maintain weekly client communication and send project updates to ScarletPR- Secured coverage from New Brunswick Patch

- Strategically planned and marketed the Rutgers University Department of Communication BeCOMM campaign, COMMchella, which celebrates the communication major, resulting in several sponsors and a turnout of over 2,500 students, faculty, and alumni- Consistently posted innovative marketing content on Instagram, resulting in a 40% follower increase- Pitched event news to The Daily Targum resulting in securing positive media coverage - Generated student interest resulting in a significant increase in the number of declared communication majors

- researched target contacts using Cision and Muck Rack to create media lists- created TikTok content calendar with innovative ideas resulting in successful posts- researched clients to better understand their stakeholders - created social media graphics and captions for clients using Canva - created coverage reports using CoverageBook - researched and assist with the development of news releases, fact sheets, and media advisories

- Curated sales and educational Instagram posts in Canva for clients to meet their needs- Conducted research and analysis on various clients to better understand their stakeholders- Created concise captions for social media posts and scheduled posts in Hootsuite to plan posting- Designed website features using Squarespace for better functionality, aesthetics, and branding

- developed promotional marketing materials including flyers, brochures, and newsletters- ideated event plans to bring in new customers- researched target audiences in the development of new business proposals - designed social media posts with cohesive branding and aesthetics to reach target audience- wrote press releases and pitched media- facilitated weekly client communication

- Worked at register and made drinks to ensure steady flow of business and customer satisfaction- Focused on cleanliness of operation resulting in proper safety and sanitation- Restocked inventory to maintain availability of necessities and for proper tracking and controls

- Organized supplies for camper cookouts to provide campers with sufficient tools- Maintained clean institutional kitchen and pantry to satisfy safety and sanitation regulations- Catered to campers’ food allergy restrictions to ensure proper care and safety of children

- Lead group events and entertaining activities resulting in positive camper experience - Taught lessons on safety to promote well-being of campers- Exemplified civic responsibility and excellent stewardship of campgrounds to encourage respectful behavior