Marina Ozon Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

São Paulo

- Responsible for all planning and strategy of online marketing area of PagBank (previously PagBank PagSeguro);- Leadership of team of +5 people;- Management and control of over +R$300M of marketing budget;- Growth strategy of usage of B2C products among product, engineering, CRM & other areas. Products such as: credit card, other cards, loans (FGTS antecipation) and others;- Growth strategy of usage and decrease of churn of B2B products with different areas (product, engineering, CRM & others). Products such as: card readers, online checkout, conciliation tools, merchant bank accounts and others;- Financial, P&L and LTV/CAC control off all area;- Direct report with board and company directory.*RESULTS*+345% revenue increase (in 2 years)+10% increase of active B2B clients (merchants), aprox. 70% involved directly in our online marketing campaigns/strategies+2x increase of PagBank number of clients, with now more than 31,1M clients (4Q2023)+250% of FGTS loan product usage in less than 1 year of implementation+200% (aprox.) increase of credit cards activation (aprox. in 2 years)

São Paulo

- Responsible for all planning and strategy of online marketing area of PagBank (previously PagBank PagSeguro);- Management and control of over +R$300M of marketing budget;- Financial, P&L and LTV/CAC control off all area;- Direct report with board and company directory.*RESULTS*+23% revenue increase YoY+56% of number of active clients, aprox. 70% from online marketing campaigns (YoY)+120% B2C client acquisition through online marketing channels (YoY)+20% PagBank B2B client active clients YoY, aprox. +35% increase of clients acquisition through online marketing campaigns (YoY)

São Paulo E Região, Brasil

- Responsible for online marketing acquisition and retention of B2B clients of Stone Co. through channels as Google, Facebook, Instagram, Youtube, DV360, Whatsapp & others;- In charge of +R$30M of marketing budget- Leadership of +3 people squad- Execution of AB tests, performance mesasurement and attribution models;- Implementation of performance and branding campaigns of Ton (new brand realeased in 2020)*RESULTS*-500% decrease of cost per acquisition (CPA);+69,6% growth in conversions;+9,3 incremental points in brand awareness;+12,6 incremental points in ad recall;+4 incremental points in purchase intent.

São Paulo

-Responsible for +R$10M budget through online marketing campaigns with Facebook Ads (Meta Ads), Affiliates and Google Ads;- In charge of online sales strategyof SumUp Brazil (with team), Chile and United States (SumUp America);- Product Marketing Management of SumUp Brazil website and landing pages, implement improvements, A/B tests and new features;- Responsible for Affiliates squad of +2 people;- SumUp Brazil and Global board reports of sales, budget / amount spent of all marketing areas (online, sales and offline) + LTV/CAC & payback management/report.*RESULTS*+100% increase of sales YoY+20% conversion increase of site / landing pages through CRO experiment+292,2% interest increase+32,8% brand awareness increase+24,7% purchase intent increase

São Paulo

- Responsible for the online sales in channels such as Facebook Ads (Meta Ads) and Affiliates- Reports to SumUp Brazil and Global boardof sales, budget/amount spent and performance of all marketing areas (online, sales and offline);- Brand migration between Payleven and SumUp*RESULTS*+300% increase of SumUp client base from online marketing acquisition-60% decrease of cost per acquisition (CPA)

São Paulo

- Help with the merchandising material creation for Sadia and Perdigão christmas sales- Responsible for the logistics of billions merchandising materials all over Brazil- Responsible of managing millions invested and financial reporting of BRF Trade Marketing area

Business Bachelor Degree, Business Administration And Management, General

Post Graduation, Data Science