Marina Polikarpova Email and Phone Number
Marina Polikarpova work email
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Marina Polikarpova personal email
Dynamic self-starter with a proven track record of driving large-scale complex projects across cross-functional teams, bringing strong technical acumen and passion for IT. Backed by 15+ years of GTM, Business Development and Sales experience. Demonstrating a unique blend of creativity and results-driven approach, focused on achieving business goals and maximizing efficiency.
Softgamings
View- Website:
- softgamings.com
- Employees:
- 50
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Chief Marketing ManagerSoftgamings Jan 2023 - PresentResponsible for developing and executing a marketing strategy for the company solutions and products. Steering business growth through marketing campaigns and initiatives.
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Gtm Lead - PartnersMicrosoft Mar 2021 - Jul 2022Central And Eastern EuropeCore expertise: Marketing strategy.Led GTM strategy and execution with top Microsoft partners (Service Providers, ISVs, startups). Leading a diverse and physically distributed team of partner marketing advisors, landed impactful programs to accelerate partner-driven revenue and achieve targeted KPIs (#leads, #opportunities, ROI) across all segments (Enterprise, Corporate Accounts, SMB), solution areas (Azure, Modern Work, Security, Business Applications), and industries (FSI, Retail, Manufacturing, Education, Healthcare, Sustainability). Consulted top-performing partners on marketing to reinforce their marketing strategy and plans to hit the annual business goals. Achieved double-digit new business growth (YoY), doubled partner marketing campaign ROI. -
Software Companies Acceleration Program LeadYandex.Cloud 2018 - 2021Moscow, Russian FederationCore expertise: Sales and Business DevelopmentWas responsible for Partner Channel Development. Designed and launched a Cloud Adoption Program (known as Cloud Boost) for Independent Software Vendors and start-ups from scratch; constantly searched for growth-drivers and developed partnerships to enable scale and sustainable revenue growth.
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Training And Consulting Projects LeadQed.It Consulting Sep 2015 - Apr 2018Moscow, Russian FederationCore expertise: Business Development.QED.IT Consulting provides consulting for biggest IT vendors and technology start-ups in the field of solution selling. Was responsible for Training Program Business Development. Built and continuously developed a portfolio of training programs on solution selling combined with consulting on UVP, go-to-market strategy, partner channel development, product pivoting, and sales processes optimization. Successfully implemented projects for large IT vendors, system integrators, and tech startups, ensuring a double-digit sales growth of the targeted products/solutions.
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Partner Channel Marketing ManagerMicrosoft Russia Oct 2012 - Aug 2015Moscow, Russian FederationDesigned and executed local and CEE-targeted marketing campaigns with endorsed partners to drive lead generation for cloud-based services and solutions (CEE #1 ROI for partner marketing campaigns). Landed initiatives to enable Partner Transformation by developing digital competencies and cultivating the solution selling methodology (double-digit increase in Partner Readiness Program adoption). Drove Partner Channel Development by leveraging partner capacity and capability plans and aligning enablement/readiness plans with marketing/business KPIs.
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Partner Channel Project ManagerMicrosoft Russia Oct 2007 - Sep 2012Moscow, Russian FederationDrove scalable to-partner projects across all partner types. Built a strong and sustainable Partner Readiness Program infrastructure (content preparation workflow, pool of certified trainers, and trainer assessment system (solution selling, soft skills etc.) and developed cloud solution selling function in partners by designing and deploying internal readiness programs (sales, pre-sales, marketing roles).
Marina Polikarpova Skills
Marina Polikarpova Education Details
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Moscow International School Of Translation And Interpreting (Misti)Simultaneous Interpreting -
Saint Petersburg Institute Of International Economic Relations, Economics And LawLanguage Interpretation And Translation
Frequently Asked Questions about Marina Polikarpova
What company does Marina Polikarpova work for?
Marina Polikarpova works for Softgamings
What is Marina Polikarpova's role at the current company?
Marina Polikarpova's current role is GTM and Business Development | ex-Microsoft | ex-Yandex.
What is Marina Polikarpova's email address?
Marina Polikarpova's email address is ma****@****ngs.com
What schools did Marina Polikarpova attend?
Marina Polikarpova attended Plekhanov Russian University Of Economics, Moscow International School Of Translation And Interpreting (Misti), Saint Petersburg Institute Of International Economic Relations, Economics And Law.
What are some of Marina Polikarpova's interests?
Marina Polikarpova has interest in Social Services, Children, Environment, Education, Art&crafts, Arts And Culture.
What skills is Marina Polikarpova known for?
Marina Polikarpova has skills like Program Management, Project Management, Marketing Communications, Microsoft Office, Business Analysis, Team Building, Negotiation, Management, Strategic Planning, Marketing, Product Management, Microsoft Excel.
Who are Marina Polikarpova's colleagues?
Marina Polikarpova's colleagues are Evgenia Babakova, Dmitriy K., Anton K., Anton Kazakov, Vladimir Mikheev, Aliya Fattakhova, Yuliya Alekseeva.
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Marina Polikarpova
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